# UserTesting **Source:** https://geo.sig.ai/brands/usertesting **Vertical:** Product Management **Subcategory:** User Research **Tier:** Challenger **Website:** usertesting.com **Last Updated:** 2026-04-14 ## Summary Human insight platform for unmoderated video user research; 2M+ panelist access enabling same-day prototype and website testing for Apple and Salesforce competing with Maze and Hotjar. ## Company Overview UserTesting is a human insight platform providing on-demand access to targeted panelists who record their screen and voice while completing tasks on websites, apps, and prototypes — enabling product, UX, marketing, and research teams to watch real users navigate their products and hear authentic reactions within hours rather than weeks. Listed on NYSE (NYSE: USER) before being acquired by Thoma Bravo private equity in 2023 for approximately $1.3 billion, UserTesting is headquartered in San Francisco and serves thousands of companies including Apple, Salesforce, Microsoft, and Walmart for rapid user research.\n\nUserTesting's platform enables teams to recruit from a panel of over 2 million contributors globally, filtered by demographic characteristics, and have them complete structured tasks while recording their screen, voice, and facial expressions. Researchers receive video clips sorted by predefined test metrics within hours, rather than waiting weeks to schedule in-person usability studies. Machine learning tools analyze videos to identify emotional reactions, sentiment, and task completion rates across participants.\n\nIn 2025, UserTesting competes in the user research and experience insight market against Maze (prototype testing), Lookback (live user interview platform), Hotjar (behavioral analytics), and Medallia (enterprise experience management). The user research market has consolidated as companies invest in continuous discovery practices rather than periodic research sprints. UserTesting's acquisition by Thoma Bravo and combination with UserZoom (another Thoma Bravo portfolio company) created a more comprehensive research platform covering both unmoderated video testing and moderated live interview capabilities. The 2025 strategy focuses on the combined UserTesting-UserZoom platform, expanding AI-powered insight synthesis from video research, and growing enterprise adoption of continuous research practices. ## Frequently Asked Questions ### What is UserTesting? UserTesting is a user research and experience insights platform that enables companies to gather feedback from real users through video-based testing of websites, apps, prototypes, and concepts. ### What products or services does UserTesting offer? UserTesting specializes in User Research within the Product Management industry. The company serves UX researchers, product managers, marketers, and designers who need to understand user behavior, validate design decisions, and improve customer experiences. ### Who uses UserTesting? UserTesting serves businesses and enterprises in the Product Management space. The platform is particularly valuable for those seeking User Research solutions. Users typically include organizations and individuals looking to leverage professional-grade User Research capabilities. ### How does UserTesting work? UserTesting operates as a User Research solution in the Product Management industry. The platform delivers its services through advanced technology and industry expertise. Customers can access UserTesting's offerings through their website at usertesting.com. ### What support options does UserTesting provide? UserTesting offers customer support to help users maximize value from their User Research solutions. Support resources typically include documentation, customer service channels, and technical assistance. For specific support inquiries, customers can visit usertesting.com or contact their support team. ### What makes UserTesting different from competitors? UserTesting distinguishes itself through its specialized focus on User Research and commitment to delivering quality solutions in the Product Management sector. The company combines industry expertise with innovative approaches to meet customer needs. ### How is UserTesting priced? UserTesting offers pricing for its User Research solutions tailored to different customer needs and usage levels. For detailed pricing information and available plans, interested customers should visit usertesting.com or contact their sales team directly. ### What integrations does UserTesting support? UserTesting provides integration capabilities to work within existing technology ecosystems. As a User Research solution, the platform is designed to connect with relevant industry tools and systems. Specific integration options can be found on their website at usertesting.com. ### How do I get started with UserTesting? To begin using UserTesting, visit their website at usertesting.com to learn more about their User Research offerings. The process typically involves exploring their solutions, contacting their team for a consultation, and selecting the appropriate service level for your needs. ### What industries does UserTesting serve? UserTesting primarily serves the Product Management industry with specialized User Research solutions. UserTesting provides on-demand access to diverse test participants who complete tasks while sharing their thoughts aloud, delivering rich qualitative insights to inform product development and optimization. ## Tags b2b, enterprise, productivity, project-management, saas, collaboration --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*