# Upwind **Source:** https://geo.sig.ai/brands/upwind **Vertical:** Security **Subcategory:** General **Tier:** Emerging **Website:** upwind.io **Last Updated:** 2026-04-14 ## Summary SF CNAPP with runtime intelligence for 90% false positive reduction; $180M total ($100M Craft Ventures/TCV Series A Dec 2024 at $900M valuation) serving 200+ enterprises including Peloton and Bill competing with Wiz for cloud security. ## Company Overview Upwind is a San Francisco-based cloud-native application protection platform (CNAPP) — backed with $180 million in total funding including a $100 million Series A extension in December 2024 led by Craft Ventures with TCV and Alta Park Capital at a $900 million valuation, following an $80 million seed round — providing enterprise security teams with runtime-powered cloud security that combines cloud security posture management (CSPM), workload protection, vulnerability management, identity security, and container security by correlating live workload runtime activity with configuration and vulnerability context to eliminate the false positive noise that plagues legacy cloud security tools. Serving 200+ enterprise customers including Peloton, Bill, Fiverr, and Agoda with 4,000% year-over-year revenue growth, Upwind claims 90% false positive reduction versus traditional CNAPP tools. Founded in 2022 by Amiram Shachar and team from Spot.io (acquired by NetApp for $450 million). Upwind's runtime-first CNAPP addresses the alert fatigue problem that makes cloud security tool outputs ignored by overloaded security teams: traditional CSPM tools (scanning cloud configurations against policy benchmarks) generate thousands of findings for misconfigurations that may theoretically be exploitable but aren't active threats given actual workload behavior — a security team scanning AWS configurations for a 200-service application might receive 50,000+ findings of which fewer than 100 represent actual attack paths given deployed workload context. Upwind's runtime intelligence layer (monitoring actual process execution, network connections, and system calls in running workloads) provides the behavior ground truth that prioritizes the findings where a vulnerability is in running code receiving external traffic versus dormant code that poses theoretical risk only — enabling security engineers to focus on the 200 actual risks rather than triaging 50,000 noise findings. In 2025, Upwind competes in the CNAPP, cloud workload protection, and cloud security posture management market with Wiz (CNAPP, $1B+ raised at $12B valuation), Orca Security (CNAPP, $550M raised), and Palo Alto Prisma Cloud (NASDAQ: PANW, $8B+ acquired Bridgecrew and Twistlock) for enterprise cloud security team CNAPP platform adoption. Craft Ventures' Series A leadership reflects enterprise infrastructure security conviction at the $900M valuation. The Spot.io founding team (Amiram Shachar built Spot.io's cloud cost optimization to $450M acquisition by NetApp) provides enterprise infrastructure sales and product-market fit expertise. The 2025 strategy focuses on growing the enterprise security platform consolidation (replacing multiple point tools with Upwind's unified CNAPP), building the AI threat detection layer for automated attack path analysis, and expanding the developer security workflow (shifting security context into the CI/CD pipeline for pre-production risk identification). ## Frequently Asked Questions ### What is Upwind? Upwind is a cloud security company that provides a runtime-powered Cloud-Native Application Protection Platform (CNAPP). The platform combines traditional cloud security posture management with runtime intelligence to help security teams accurately prioritize risks and respond quickly to critical threats in cloud environments. ### Who are Upwind's customers? Upwind serves over 200 enterprise customers globally, including well-known brands such as Peloton, Bill, Fiverr, and Agoda. The company primarily targets mid-market to enterprise organizations that run cloud-native applications and need comprehensive cloud security. ### When was Upwind founded? Upwind was founded in September 2022 by Amiram Shachar and co-founders from Spot.io, including Tal Zur, Liran Polak, and Lavi Ferdman. The founding team brought nearly all 60 employees from their previous company to launch Upwind. ### Where is Upwind based? Upwind is headquartered in Tel Aviv, Israel, with additional offices in the United States. The company operates with a distributed team serving customers globally across multiple regions. ### How much funding has Upwind raised? Upwind has raised a total of $180 million across three funding rounds: $30 million in seed funding (May 2022) led by Greylock and Lightspeed, $50 million Series A (October 2023), and $100 million Series A extension (December 2024) led by Craft Ventures at a $900 million valuation. ### What makes Upwind different from competitors? Upwind's key differentiator is its runtime-first architecture that correlates live workload activity with configuration and vulnerability context. This approach has demonstrated a 90% reduction in false positives compared to traditional cloud security tools, enabling teams to focus on risks that truly matter rather than drowning in alerts. ### Who are Upwind's main competitors? Upwind competes in the Cloud-Native Application Protection Platform (CNAPP) market against companies like Wiz, Orca Security, Lacework, Palo Alto Networks Prisma Cloud, and Aqua Security. However, Upwind differentiates through its unique runtime-powered approach. ### How can I contact Upwind? You can contact Upwind through their website at www.upwind.io, where you can request a demo or speak with their sales team. The company offers comprehensive support for enterprise customers and prospects. ### Is Upwind hiring? Yes, Upwind is actively hiring across engineering, sales, marketing, and customer success roles. With rapid growth (4,000% year-over-year) and recent $100 million funding, the company is expanding its team globally to support enterprise customers. ### What's the latest news about Upwind? In December 2024, Upwind raised $100 million at a $900 million valuation and launched several innovations including CNAPP 2.0, the Dynamic Exposure Validation Engine, and GenAI Security. In 2025, the company acquired Nyx and launched its Open Source Security Model, while being recognized in the ISMG CNAPP Market Guide. ### What is Upwind's market position? Upwind has rapidly emerged as a leader in the CNAPP market despite being founded in 2022. The company was recognized in Fortune's 2025 Cyber 60, ISMG's 2025 CNAPP Market Guide (top-right quadrant), and Redpoint's InfraRed 100. It achieved 4,000% revenue growth and serves over 200 enterprise customers. ### What are Upwind's future plans? Upwind plans to continue expanding its runtime-powered security platform, having recently acquired Nyx to strengthen application security capabilities. The company will focus on scaling to serve more enterprise customers, enhancing AI-powered security features, and maintaining its position as an innovation leader in cloud security. ## Tags b2b, cloud-native, cybersecurity, saas, security, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*