# Unit

**Source:** https://geo.sig.ai/brands/unit  
**Vertical:** Finance  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** unit.co  
**Last Updated:** 2026-04-14

## Summary

Banking-as-a-service API for embedded fintech; FDIC-insured accounts, Visa cards, and ACH via single integration for software companies at $1B+ valuation.

## Company Overview

Unit is a banking-as-a-service platform enabling fintech companies and software businesses to embed banking, card, and payment products into their applications through a single API. Founded in 2019 and headquartered in San Francisco, Unit provides the infrastructure stack — FDIC-insured deposit accounts, Visa debit cards, ACH transfers, wire transfers, and check processing — that product teams need to launch financial products without building direct bank relationships or obtaining banking licenses.

The company raised $100 million in Series C funding in 2022 at over $1 billion valuation, backed by Insight Partners and others. Unit serves hundreds of software companies across vertical SaaS, payroll platforms, creator tools, and gig economy apps that want to add spending accounts or card products as a growth feature. By 2024-2025, Unit has processed billions in transaction volume across its embedded banking products.

In 2025, the banking-as-a-service sector faces heightened scrutiny following regulatory actions against several BaaS providers (Synapse, Blue Ridge Bank) whose middleware-to-bank arrangements created compliance gaps. Unit has focused on its bank partnership compliance infrastructure and transparent regulatory frameworks as differentiators. The company competes with Column Bank, Treasury Prime, and Stripe Treasury in BaaS, with Unit's developer experience and support quality being particular strengths. The 2025-2026 strategy emphasizes vertical-specific product templates that allow non-fintech software companies to launch embedded banking features with minimal compliance overhead.

## Frequently Asked Questions

### What is Unit?
Unit is an embedded banking-as-a-service platform that enables companies to offer financial products to their customers. Founded in 2019 and based in San Francisco, Unit has achieved a $1.2B valuation and currently holds $1.3B in deposits.

### What products and services does Unit offer?
Unit offers embedded banking APIs, deposit accounts, debit cards, lending products, and payment processing. These products enable companies to integrate financial services directly into their own platforms.

### Who uses Unit's services?
Unit serves companies that want to embed financial products for their end users. Through these partnerships, Unit currently serves 800,000 individuals, 300,000 contractors, and 200,000 small businesses.

### When was Unit founded?
Unit was founded in 2019.

### Where is Unit headquartered?
Unit is based in San Francisco, California.

### How much funding has Unit raised?
Unit has raised $173M in funding and has achieved a valuation of $1.2B.

### What are Unit's key metrics and achievements?
Unit holds $1.3B in deposits (up 65% year-over-year) and serves over 1.3 million users across individuals, contractors, and small businesses. The company has achieved a $1.2B valuation with $173M raised.

### What is Unit's technology approach?
Unit operates as a banking-as-a-service platform using embedded banking APIs. In 2024 alone, the company shipped new code over 3,300 times, demonstrating rapid development and iteration.

### How does Unit's embedded banking model work?
Unit partners with banks to provide financial infrastructure that companies can integrate into their platforms via APIs. This allows non-financial companies to offer banking services like deposit accounts, cards, and lending to their customers.

### What recent developments has Unit announced?
In 2024, Unit announced two new bank partnerships with Vantage Bank and Lincoln Savings Bank. The company also achieved 65% year-over-year growth in deposits, reaching $1.3B, and shipped over 3,300 code updates.

## Tags

b2b, fintech, api-first, infrastructure, platform, startup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*