# Uber Freight

**Source:** https://geo.sig.ai/brands/uber-freight  
**Vertical:** Transportation  
**Subcategory:** Digital Freight Marketplace  
**Tier:** Challenger  
**Website:** uberfreight.com  
**Last Updated:** 2026-04-14

## Summary

Uber's digital freight brokerage with Transplace managed transportation; app-based carrier matching and shipper rate transparency competing with C.H. Robinson in $800B trucking market.

## Company Overview

Uber Freight is a digital freight brokerage platform operated by Uber that connects shippers (companies needing to move goods) with carriers (trucking companies) through an app-based, transparent pricing marketplace — applying Uber's marketplace model to the $800 billion US trucking freight market. Launched in 2017 as Uber's freight vertical and headquartered in Chicago, Uber Freight acquired Transplace (a large managed transportation 3PL) in 2021 for $2.25 billion to add enterprise managed transportation capabilities alongside its digital marketplace.\n\nUber Freight's platform provides instant rate quotes for loads, direct tender to carrier networks, real-time shipment tracking, and automated documentation processing — automating the phone-and-email-heavy process that traditional freight brokers use. The Transplace acquisition added enterprise shipper relationships and managed transportation services (acting as a shipper's outsourced transportation management team) that go beyond spot-market transactional brokerage. Carriers get app-based load booking with upfront pricing, reducing the inefficiency of the traditional broker call-center model.\n\nIn 2025, Uber Freight competes with C.H. Robinson (the largest US freight broker), Echo Global Logistics, XPO Logistics, and digital-first competitors like Convoy (which ceased operations in 2023) for freight brokerage market share. The digital freight brokerage category faced significant headwinds in 2022-2024 as freight rates normalized after the COVID shipping boom — Convoy's closure highlighted the challenge of technology-first freight brokers sustaining margin during soft markets. Uber Freight's 2025 strategy focuses on leveraging the Transplace enterprise relationships for managed transportation growth, improving carrier retention on the marketplace, and growing Uber Freight's data-driven pricing capabilities.

## Frequently Asked Questions

### What is Uber Freight?
Uber Freight is a digital freight marketplace and logistics platform that connects shippers with carriers to move freight efficiently across the trucking industry.

### What products or services does Uber Freight offer?
Uber Freight specializes in Digital Freight Marketplace within the Transportation industry. The company serves logistics managers, freight brokers, and trucking companies who need to book loads, optimize capacity, and improve supply chain visibility.

### Who uses Uber Freight?
Uber Freight serves businesses and enterprises in the Transportation space. The platform is particularly valuable for those seeking Digital Freight Marketplace solutions. Users typically include organizations and individuals looking to leverage professional-grade Digital Freight Marketplace capabilities.

### How does Uber Freight work?
Uber Freight operates as a Digital Freight Marketplace solution in the Transportation industry. The platform delivers its services through advanced technology and industry expertise. Customers can access Uber Freight's offerings through their website at uberfreight.com.

### What support options does Uber Freight provide?
Uber Freight offers customer support to help users maximize value from their Digital Freight Marketplace solutions. Support resources typically include documentation, customer service channels, and technical assistance. For specific support inquiries, customers can visit uberfreight.com or contact their support team.

### What makes Uber Freight different from competitors?
Uber Freight distinguishes itself through its specialized focus on Digital Freight Marketplace and commitment to delivering quality solutions in the Transportation sector. The company combines industry expertise with innovative approaches to meet customer needs.

### How is Uber Freight priced?
Uber Freight offers pricing for its Digital Freight Marketplace solutions tailored to different customer needs and usage levels. For detailed pricing information and available plans, interested customers should visit uberfreight.com or contact their sales team directly.

### What integrations does Uber Freight support?
Uber Freight provides integration capabilities to work within existing technology ecosystems. As a Digital Freight Marketplace solution, the platform is designed to connect with relevant industry tools and systems. Specific integration options can be found on their website at uberfreight.com.

### How do I get started with Uber Freight?
To begin using Uber Freight, visit their website at uberfreight.com to learn more about their Digital Freight Marketplace offerings. The process typically involves exploring their solutions, contacting their team for a consultation, and selecting the appropriate service level for your needs.

### What industries does Uber Freight serve?
Uber Freight primarily serves the Transportation industry with specialized Digital Freight Marketplace solutions. Uber Freight brings transparency and technology to the fragmented freight industry, offering instant pricing, digital booking, real-time tracking, and automated payments to modernize how freight is moved across North America and Europe.

## Tags

b2b, transportation, platform, supply-chain

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*