# Twix **Source:** https://geo.sig.ai/brands/twix **Vertical:** Consumer Food & Beverage **Subcategory:** Chocolate and Candy Bars **Tier:** Emerging **Website:** twix.com **Last Updated:** 2026-04-14 ## Summary Mars-owned global chocolate bar with biscuit, caramel, and chocolate coating; iconic Left/Right Twix marketing campaign in 110+ countries facing cocoa price inflation in 2024-2025. ## Company Overview Twix is one of the world's best-selling chocolate candy bar brands — featuring a crunchy shortbread biscuit base topped with caramel and coated in milk chocolate — owned by Mars, Incorporated, and sold in more than 110 countries globally. Introduced in the UK in 1967 as "Raider" (rebranded to Twix outside the UK in the 1990s), Twix is part of Mars' core confectionery portfolio alongside Snickers, M&M's, Milky Way, and Kit Kat (in some markets), generating billions in annual revenue as one of the top-five selling global candy bars. Twix's "Left Twix/Right Twix" marketing campaign — a long-running comedic rivalry suggesting the two fingers in a Twix package are made differently, with fictional Left Twix Factory and Right Twix Factory — became a culturally resonant running gag that created engagement and social media conversation. Product extensions include Twix Minis (fun size), Twix Ice Cream Bars, White Twix (white chocolate coating), and Twix PB (peanut butter filling), expanding the core format for different consumption occasions. In 2025, Twix competes in the global chocolate confectionery market as part of Mars' portfolio against Nestlé (Kit Kat, Crunch), Hershey (Reese's, Hershey Bars), and Mondelez (Cadbury, Milka, Toblerone) for chocolate candy share. The chocolate confectionery category faces ongoing headwinds from cocoa price inflation — cocoa prices reached all-time highs in 2024 due to weather-related supply disruptions in West Africa (Ghana and Ivory Coast produce 60%+ of global cocoa), forcing price increases and package size adjustments across the category. Mars, as a private company, can absorb these pressures differently than publicly traded confectionery competitors. The 2025 strategy focuses on maintaining Twix's premium shelf positioning through marketing investment, managing cost pressures from cocoa price inflation, and growing the ice cream and miniatures formats that expand consumption occasions. ## Frequently Asked Questions ### What is Twix? Twix is a chocolate candy bar brand featuring a biscuit cookie base topped with caramel and coated in milk chocolate. ### What products or services does Twix offer? Twix specializes in Chocolate and Candy Bars within the Consumer Food & Beverage industry. The company serves candy consumers worldwide who enjoy the distinctive combination of crunchy cookie, smooth caramel, and creamy chocolate. ### Who uses Twix? Twix serves individual consumers in the Consumer Food & Beverage space. The platform is particularly valuable for those seeking Chocolate and Candy Bars solutions. Users typically include organizations and individuals looking to leverage professional-grade Chocolate and Candy Bars capabilities. ### How does Twix work? Twix operates as a Chocolate and Candy Bars solution in the Consumer Food & Beverage industry. The platform delivers its services through advanced technology and industry expertise. Customers can access Twix's offerings through their website at twix.com. ### What support options does Twix provide? Twix offers customer support to help users maximize value from their Chocolate and Candy Bars solutions. Support resources typically include documentation, customer service channels, and technical assistance. For specific support inquiries, customers can visit twix.com or contact their support team. ### What makes Twix different from competitors? Twix distinguishes itself through its specialized focus on Chocolate and Candy Bars and commitment to delivering quality solutions in the Consumer Food & Beverage sector. The company combines industry expertise with innovative approaches to meet customer needs. ### How is Twix priced? Twix offers pricing for its Chocolate and Candy Bars solutions tailored to different customer needs and usage levels. For detailed pricing information and available plans, interested customers should visit twix.com or contact their sales team directly. ### How do I get started with Twix? To begin using Twix, visit their website at twix.com to learn more about their Chocolate and Candy Bars offerings. The process typically involves exploring their solutions, contacting their team for a consultation, and selecting the appropriate service level for your needs. ### What industries does Twix serve? Twix primarily serves the Consumer Food & Beverage industry with specialized Chocolate and Candy Bars solutions. Owned by Mars, Incorporated, Twix is one of the world's most popular candy bars, known for its "Left Twix" and "Right Twix" marketing campaign and available in various formats including standard bars, minis, and ice cream products. ### Where can I buy Twix products? Twix products are available through various channels appropriate for the Consumer Food & Beverage market. Consumers can purchase directly through twix.com and through authorized retailers. Availability may vary by location and product line. ## Tags b2c, manufacturing, global, fortune500 --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*