# Tune **Source:** https://geo.sig.ai/brands/tune-com **Vertical:** Marketing Technology **Subcategory:** Partner Marketing Platform (formerly HasOffers) **Tier:** Leader **Website:** tune.com **Last Updated:** 2026-04-14 ## Summary Tune is a partner marketing platform (formerly HasOffers) offering affiliate tracking, partner management, and mobile measurement for networks, agencies, and brands. Based in Seattle. ## Company Overview Tune, formerly HasOffers, is a Seattle-based partner marketing platform company that has provided affiliate tracking and performance marketing technology since 2009 — when it launched HasOffers as one of the first SaaS affiliate tracking platforms to serve the emerging performance marketing network market as an alternative to licensing expensive on-premise tracking software. The HasOffers platform became the foundation for hundreds of performance marketing networks, enabling entrepreneurs to launch professional affiliate operations without the prohibitive technology costs of building proprietary tracking infrastructure. The company rebranded to Tune in 2015 and expanded its platform to encompass mobile marketing measurement through the acquisition of MobileAppTracking (later TUNE Marketing Console), adding mobile app install attribution alongside its established web affiliate tracking capabilities. Tune's platform serves two primary use cases through separate products: Tune for Networks provides affiliate tracking infrastructure for performance marketing networks and agencies managing multi-advertiser programs with white-label publisher and advertiser portals, comprehensive fraud detection, and high-volume click processing; and Tune for Brands provides direct advertisers with partner program management, tracking, and analytics for managing their own affiliate and partner acquisition channels without intermediary network involvement. The separation acknowledges the different workflow and reporting needs of a network managing many advertiser-publisher relationships simultaneously versus a brand managing its own partner program directly. Tune's mobile attribution history — acquired through MobileAppTracking before the mobile measurement market consolidated around AppsFlyer and Adjust — provides the company with institutional expertise in mobile tracking methodologies, SKAdNetwork implementation, and the technical requirements of app install campaign measurement that web-only tracking platforms lack. This mobile context informs Tune's approach to cross-channel partner attribution for advertisers whose acquisition programs span both web and mobile app conversion events. Tune competes with Everflow, Affise, and impact.com in the partner marketing platform market, with particular legacy strength among US-based performance marketing networks that adopted HasOffers in the platform's early years. ## Frequently Asked Questions ### Why did HasOffers becoming a SaaS platform matter for the performance marketing industry when it launched in 2009? Before SaaS affiliate tracking platforms existed, performance marketing networks either licensed expensive on-premise tracking software requiring server infrastructure and IT management, or built proprietary tracking systems from scratch — creating significant capital and technical barriers that limited who could operate a professional network. HasOffers delivered affiliate tracking infrastructure as a monthly subscription with no server setup, no software licensing capital expenditure, and no need for in-house tracking development, allowing entrepreneurs and digital marketers to launch professional affiliate networks with predictable operating costs rather than large upfront technology investment — democratizing network formation and driving significant growth in the performance marketing ecosystem. ### What is TUNE and what is its history? TUNE (formerly HasOffers) is a partner marketing platform serving advertisers and affiliate networks. Founded as HasOffers in 2009, TUNE rebranded to reflect its expansion from affiliate tracking to a broader partner marketing platform covering mobile app campaigns, performance advertising networks, and brand-to-publisher relationships. ### What does TUNE's platform for advertisers offer? TUNE for Advertisers (formerly TUNE Attribution Analytics) helps brands manage and measure partner-driven marketing — tracking affiliate referrals, influencer campaigns, and media partner performance with configurable attribution models and real-time reporting. ### What does TUNE's platform for networks offer? TUNE for Networks provides the infrastructure for affiliate networks and ad networks to manage their publisher relationships, offer distribution, tracking, and payout operations — the same HasOffers infrastructure that powers many of the world's largest performance marketing networks. ### How does TUNE handle mobile app attribution? TUNE supports mobile measurement for iOS and Android app campaigns through deep link tracking, SKAdNetwork support (iOS privacy), and integration with mobile measurement partners — enabling performance-based mobile user acquisition campaigns alongside web affiliate programs. ### What makes TUNE particularly strong for affiliate networks? TUNE's network infrastructure is white-label and supports multi-tier commission structures, sub-affiliate management, automated payout processing, and publisher portals at scale — giving networks the technical foundation to build and operate a professional affiliate network without building custom technology. ### What fraud prevention does TUNE offer? TUNE includes Fraud Prevention modules that flag suspicious traffic patterns using behavioral analysis, device fingerprinting, and third-party fraud intelligence feeds — helping networks and advertisers protect their programs from invalid traffic and fraudulent conversions. ### How is TUNE priced? TUNE operates on enterprise SaaS pricing with annual contracts based on click and conversion volume and features required. It targets mid-market to enterprise advertisers and professional affiliate networks rather than small businesses or individual program managers. ## Tags saas, b2b, martech, adtech, platform, north-america, global, analytics, marketing, technology --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*