# TrustArc **Source:** https://geo.sig.ai/brands/trustarc **Vertical:** RegTech **Subcategory:** Privacy Compliance **Tier:** Challenger **Website:** trustarc.com **Last Updated:** 2026-04-14 ## Summary Privacy compliance management platform and certification body, San Francisco CA, raised $70M+. Helps organizations automate GDPR, CCPA, and global privacy programs. ## Company Overview TrustArc is a San Francisco, California-based privacy compliance company founded in 1997 (originally as TRUSTe) that provides both a SaaS privacy management platform and privacy certification and assessment services. The company has raised over $70 million and serves thousands of organizations globally, offering a combination of technology and consulting that helps businesses build and operate comprehensive privacy compliance programs under GDPR, CCPA/CPRA, and other global privacy frameworks.\n\nTrustArc's privacy management platform covers data mapping and inventory, consent management, cookie compliance, privacy impact assessments, and DSAR (data subject access request) automation. The platform integrates with commonly used business applications to automate the discovery and cataloguing of personal data across an organization's technology stack. TrustArc also offers its well-recognized privacy seal and certification program, which organizations use to demonstrate to consumers and business partners that their privacy practices have been independently assessed.\n\nThe company differentiates from pure-play SaaS competitors like OneTrust and BigID through its combination of technology and services, offering access to privacy experts and a managed assessment model in addition to software. TrustArc has been particularly active in the cookie consent and website compliance space, offering consent management platform (CMP) capabilities that help organizations comply with ePrivacy Directive requirements across global web properties. The company has expanded its platform to cover AI and vendor risk privacy assessments as privacy obligations evolve. ## Frequently Asked Questions ### What is the TrustArc privacy certification and who needs it? TrustArc's privacy certification (formerly the TRUSTe seal) is an independent assessment of an organization's privacy practices. It is used by companies seeking to demonstrate to consumers and business partners that their privacy program meets recognized standards. ### Does TrustArc offer consent management for websites? Yes, TrustArc provides a consent management platform (CMP) for cookie compliance and consent collection, helping organizations meet ePrivacy Directive and GDPR cookie consent requirements across global websites. ### How does TrustArc differ from OneTrust? TrustArc combines SaaS privacy management software with in-house privacy expertise, certification services, and managed assessment offerings, giving it a consulting-adjacent model alongside technology — in contrast to OneTrust's primarily software-led approach. ### What is TrustArc and what privacy compliance services does it offer? TrustArc is a privacy compliance technology and services company providing a platform for privacy risk assessments, consent management, data inventory and mapping, privacy program management, and regulatory compliance reporting, helping enterprises operationalize compliance with GDPR, CCPA, and global privacy laws. ### How does TrustArc's consent management platform work? TrustArc's consent management platform deploys configurable consent banners on websites and apps to collect and record user consent for cookies and tracking technologies, store consent records, and honor user preferences in compliance with GDPR, ePrivacy, and CCPA requirements for transparent data collection. ### What is TrustArc's Privacy Risk Assessment capability? TrustArc provides structured privacy risk assessment workflows including Privacy Impact Assessments and Data Protection Impact Assessments, helping privacy teams evaluate the privacy risks of new products, technologies, and processing activities before deployment — a requirement under GDPR Article 35 for high-risk processing. ### How does TrustArc support global privacy program management? TrustArc's platform provides a centralized workspace for privacy program governance including policy management, vendor privacy assessment, employee privacy training, and incident response management, supporting global privacy teams that must coordinate compliance across multiple jurisdictions simultaneously. ### What certifications and validation services does TrustArc provide? TrustArc operates a privacy certification program and validation service that allows companies to certify their privacy practices, providing a verified trust signal for consumers and business partners that the organization meets defined privacy standards. ## Tags b2b, enterprise, fintech, global, platform, saas, security, technology, insurance --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*