# Triple Whale

**Source:** https://geo.sig.ai/brands/triple-whale  
**Vertical:** Marketing Technology  
**Subcategory:** Ecommerce Analytics & Attribution  
**Tier:** Challenger  
**Website:** triplewhale.com  
**Last Updated:** 2026-04-14

## Summary

AI ecommerce analytics platform with agentic Moby AI. Founded 2021, Columbus OH. Raised ~$53M. 50K+ brands, 2K+ agencies. Trained on $82B+ GMV. Private.

## Company Overview

Triple Whale is an AI-powered ecommerce intelligence platform founded in 2021 by Ivan Chernykh, AJ Orbach, and Maxx Blank, headquartered in Columbus, Ohio. It consolidates first-party data across marketing channels, providing DTC brands and agencies with unified attribution, creative analytics, and AI-driven forecasting. Raised approximately $53 million including a $25M Series B led by NFX with Shopify participation.

Its flagship AI product Moby (launched July 2025) is the world's first agentic system for turning insights into income — delivering channel budget reallocations, creative briefs, audience suggestions, and inventory recommendations. It can generate ad images/videos, size them for platforms, and deploy them live. Companion product Sonar handles data enrichment and audience syncing.

In January 2026, Triple Whale acquired Anteater to expand AI commerce intelligence. Serves 50K+ brands and 2K+ agencies, with Moby trained on $82B+ in processed GMV. Approximately $15M revenue and 125 employees.

## Frequently Asked Questions

### What is Triple Whale?
AI-powered ecommerce intelligence platform unifying attribution, creative analytics, and AI-driven forecasting for DTC brands and agencies.

### What is Moby AI?
Triple Whale's agentic AI (July 2025) that autonomously generates creative, reallocates budgets, and deploys campaigns, trained on $82B+ in GMV.

### How much funding has Triple Whale raised?
~$53M total including a $25M Series B led by NFX with Shopify participation.

### Who are Triple Whale's competitors?
Northbeam, Hyros, Polar Analytics, and Madgicx in the ecommerce attribution space.

### How many brands use Triple Whale?
50K+ ecommerce brands and 2K+ marketing agencies.

### How does Triple Whale handle attribution for Shopify brands?
Triple Whale installs a first-party pixel on Shopify stores that captures customer journey data server-side — bypassing iOS 14.5+ restrictions that broke Meta's pixel. The platform then stitches this first-party data with ad platform data to build cross-channel attribution models that remain accurate even in a cookieless environment.

### What is Triple Whale's creative analytics capability?
Triple Whale's creative analytics connects ad creative performance (which images, videos, and copy drive conversions) to actual revenue attribution — going beyond platform-reported ROAS to show which creative assets generate genuine customer acquisition. Creative teams use this data to prioritize which concepts to iterate and which to kill.

### How does Triple Whale serve marketing agencies?
Triple Whale offers agency-specific tools including multi-client management dashboards, consolidated attribution reporting across client accounts, white-label reporting, and benchmarking — enabling agencies to manage and prove ROI across their DTC brand client portfolio from one unified platform.

## Tags

b2b, martech, saas, marketing

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*