# Trello **Source:** https://geo.sig.ai/brands/trello **Vertical:** Productivity & Collaboration **Subcategory:** Visual Project Management **Tier:** Challenger **Website:** trello.com **Last Updated:** 2026-04-14 ## Summary Visual kanban project management (Atlassian, NASDAQ: TEAM, acquired $425M 2017) with 50M+ users; May 2025 AI update adding Inbox/Planner/Mirror Cards competing with Asana and Monday.com for team workflow. ## Company Overview Trello is a visual project management and productivity platform — operating as a product of Atlassian Corporation (NASDAQ: TEAM) since its $425 million acquisition in January 2017 — providing kanban board-based task organization to over 50 million users worldwide through its boards, lists, and cards interface that applies the Kanban methodology to individual and team project tracking. Founded in 2011 by Joel Spolsky and Michael Pryor as part of Fog Creek Software (alongside Stack Overflow), Trello launched at TechCrunch Disrupt and reached 100,000 users within six weeks. Trello spun off as an independent company in 2014, raised $10.3 million in Series A from Spark Capital and Index Ventures, and was acquired by Atlassian for $425 million — the largest acquisition in Atlassian's history at the time. In May 2025, Trello launched a major platform update introducing AI-powered task extraction (automatically creating cards from conversations and documents), Trello Inbox (collecting to-dos from Slack, Microsoft Teams, and email), Trello Planner (calendar integration for deadline management), and Mirror Cards (synchronizing tasks across multiple boards). Trello's visual kanban model addresses the project visibility gap in team collaboration: traditional task lists and spreadsheet-based project tracking obscure work-in-progress status because tasks aren't visually positioned by stage — a weekly status meeting is required to understand whether 10 tasks are all in drafting, all in review, or spread across stages. Trello's board layout (swim lanes representing workflow stages — To Do, In Progress, Review, Done — with cards flowing left to right through the stages) provides the instant visual overview of team throughput and bottlenecks that makes standups more efficient and identifies where work is accumulating. Trello's free tier (unlimited cards, 10 boards) created the viral bottom-up adoption in organizations where individuals started using Trello personally, invited collaborators, and drove team and then department adoption without IT procurement. In 2025, Trello competes in the visual project management, kanban productivity, and team collaboration market with Asana (NYSE: ASAN, $725M revenue, workflow management), Monday.com (NASDAQ: MNDY, $1B+ revenue, work OS), and Notion (private, $10B valuation, all-in-one workspace) for individual and team task management platform adoption. The May 2025 AI update (AI task extraction, Trello Inbox) represents Trello's response to the AI productivity assistant category where Notion AI and Microsoft Copilot are capturing mindshare for AI-assisted knowledge work. The Atlassian integration (connecting Trello to Jira for software teams, Confluence for documentation, and Atlas for project portfolio tracking) creates cross-sell opportunities within Atlassian's 300,000+ cloud customer base. The 2025 strategy focuses on converting free users to paid plans through AI feature differentiation, growing enterprise adoption through Atlassian platform integration, and competing with Asana and Monday.com for structured team workflow management. ## Frequently Asked Questions ### What is Trello? Trello is a visual project management and collaboration platform that helps individuals and teams organize tasks using boards, lists, and cards. Based on the Kanban methodology, Trello makes it easy to see what's being worked on, who's working on what, and where tasks are in the process. With over 50 million users globally, Trello is owned by Atlassian and serves everyone from freelancers to Fortune 500 companies. ### Who are Trello's customers and target market? Trello serves a diverse user base including freelancers, small businesses, mid-size companies, large enterprises, non-profits, and public administrations. The platform is used across all industries for project management, task tracking, team collaboration, and workflow organization. Trello's flexibility makes it suitable for any team size or project type. ### When was Trello founded? Trello was officially launched on September 13, 2011, at TechCrunch Disrupt by Joel Spolsky and Michael Pryor as part of Fog Creek Software. The platform was developed by Fog Creek developers Bobby Grace and Justin Gallagher. In July 2014, Trello spun off as an independent company, Trello, Inc., before being acquired by Atlassian in January 2017. ### Where is Trello based? Trello was originally based in New York, USA. Following its acquisition by Atlassian in 2017, Trello operates as part of Atlassian's global organization headquartered in Sydney, Australia with significant presence in San Francisco, California. Atlassian operates with a distributed 'TEAM Anywhere' workforce model supporting over 12,000 employees globally. ### How much funding has Trello raised? As an independent company, Trello raised $10.3 million in Series A funding in 2014 from Spark Capital and Index Ventures. In January 2017, Atlassian acquired Trello for approximately $425 million, comprised of $360 million in cash and the remainder in Atlassian restricted shares. Trello now operates as part of publicly-traded Atlassian (NASDAQ: TEAM). ### What makes Trello different from competitors? Trello stands out through its simplicity, visual kanban-based approach, and ease of use requiring no training. The platform offers unlimited boards and cards on the free tier, powerful Butler automation, extensive power-ups and integrations, and now AI-powered features through the 2025 update. Trello's flexibility allows it to adapt to any workflow, and its integration with Atlassian products provides seamless collaboration across tools. With 50 million users, Trello has the largest user base in visual project management. ### Who are Trello's main competitors? Trello competes with other project management platforms including Asana, Monday.com, ClickUp, Notion, Microsoft Planner, and Atlassian's own Jira. However, Trello differentiates itself through its visual simplicity, kanban focus, and broad appeal across both technical and non-technical teams. ### How can I contact Trello? You can access Trello support through trello.com/support, reach the support team via the Trello Help Center, or engage with the Atlassian Community at community.atlassian.com. Enterprise customers have access to dedicated support channels through Atlassian. Trello also maintains active social media presence on Twitter (@trello) and other platforms. ### Is Trello hiring? As part of Atlassian, Trello hiring is managed through Atlassian's global recruitment process. Atlassian actively hires with a 'TEAM Anywhere' distributed work policy across its 12,000+ employee organization. Career opportunities can be found at atlassian.com/careers. ### What's the latest news about Trello? The biggest recent news is the May 2025 launch of the new Trello featuring AI-powered capabilities, Trello Inbox for collecting tasks from Slack/Teams/email, Trello Planner for calendar integration, and Mirror Cards for cross-board task management. These updates rolled out gradually from May 21, 2025, and are available across Free, Standard, and Premium plans. ### What is Trello's market position? Trello is one of the world's most popular project management platforms with over 50 million users globally. As part of Atlassian's product portfolio, which generates $5.46 billion in annual revenue and serves 300,000+ organizations including 83% of Fortune 500 companies, Trello maintains a strong market position in visual project management and collaboration. ### What are Trello's future plans? Trello is focusing on AI integration for smarter task management, expanding integration capabilities with Slack, Microsoft Teams, and other collaboration tools, enhancing automation through Butler, and continuing to improve the visual project management experience. As part of Atlassian, Trello benefits from ongoing investment in enterprise features, security, and platform innovation. ## Tags b2b, collaboration, productivity, project-management, saas, smb --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*