# Trela

**Source:** https://geo.sig.ai/brands/trela  
**Vertical:** E-commerce  
**Subcategory:** Food & Beverage  
**Tier:** Emerging  
**Website:** trela.com.br  
**Last Updated:** 2026-04-14

## Summary

Brazilian residential real estate marketplace for property listings, virtual tours, and agent connections in São Paulo and major Brazilian cities; addresses opacity and friction of Brazil's residential market through comprehensive listings and transparent pricing tools.

## Company Overview

Trela is a Brazilian online real estate marketplace platform enabling homebuyers, sellers, and renters to find properties and connect with real estate agents in Brazil's largest cities. Founded in 2016 and headquartered in São Paulo, Trela built its platform to address the friction and opacity of Brazil's residential real estate market, providing comprehensive property listings, virtual tours, and transparent pricing tools for buyers and sellers navigating a market historically dominated by opaque broker relationships.

The company operates in Brazil's large residential real estate market, which sees millions of transactions annually across São Paulo, Rio de Janeiro, and other major metropolitan areas. Trela's platform allows users to search listings, schedule visits, compare properties, and connect with verified real estate agents through a digital workflow that improves on traditional real estate search fragmented across multiple broker websites and physical agencies.

In 2025, Trela competes with VivaReal, Zap Imóveis, QuintoAndar (which focuses on rentals and has raised significant venture capital), and OLX in the Brazilian real estate portal market. The market has consolidated around a few major portals as network effects make comprehensive listing aggregation essential for buyer and seller adoption. Brazil's residential real estate market faces mixed conditions — rising mortgage rates have constrained affordability while urbanization and housing formation continue to drive long-term demand. Trela's 2025 strategy focuses on expanding into Brazil's secondary cities and building out digital mortgage and financing tools to capture more value in the transaction workflow.

## Frequently Asked Questions

### What is Trela?
Trela is a healthy grocery delivery company based in São Paulo, Brazil, founded in 2020. The company curates food and beverage products specifically for health-conscious consumers using a just-in-time supply chain model.

### What products and services does Trela offer?
Trela offers healthy grocery delivery, curated food products, organic produce, and operates a health food marketplace. The company utilizes a just-in-time supply chain to ensure product freshness and quality.

### Who is Trela's target customer?
Trela serves health-conscious consumers who are looking for curated, healthy food and beverage products. The company focuses on customers seeking organic produce and health-focused grocery options.

### When was Trela founded?
Trela was founded in 2020. The company participated in Y Combinator's Winter 2021 (W21) batch.

### Where is Trela located?
Trela is based in São Paulo, Brazil.

### Who has invested in Trela?
Trela is backed by SoftBank, Kaszek, General Catalyst, and Y Combinator. The company was part of Y Combinator's Winter 2021 cohort.

### What is Trela's revenue and team size?
Trela achieved $15.6 million in revenue in 2024. The company operates with 105 employees.

### What is Trela's approach to grocery delivery?
Trela uses a just-in-time supply chain model to deliver healthy groceries. This approach allows the company to curate fresh, health-focused food and beverage products for its customers.

### How can I contact Trela or get started?
Based on the provided information, Trela operates as a healthy grocery delivery service in São Paulo, Brazil. Specific contact details are not included in the available information.

### What are Trela's recent developments?
Trela secured funding from major investors including SoftBank, Kaszek, General Catalyst, and Y Combinator. The company reached $15.6 million in revenue in 2024 while growing to 105 employees.

## Tags

b2c, marketplace, retailtech, startup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*