# Travelocity **Source:** https://geo.sig.ai/brands/travelocity **Vertical:** Airlines & Travel **Subcategory:** Travel Portals **Tier:** Emerging **Website:** travelocity.com **Last Updated:** 2026-04-14 ## Summary Expedia Group (NASDAQ: EXPE) OTA brand with Roaming Gnome mascot and Price Match Guarantee; Sabre-founded in 1996 and integrated into Expedia in 2015 competing with Booking.com and Google Travel. ## Company Overview Travelocity is an online travel agency (OTA) brand operated by Expedia Group (NASDAQ: EXPE) — one of several consumer travel booking brands in Expedia's multi-brand portfolio alongside Expedia.com, Hotels.com, Vrbo, Hotwire, and Orbitz. Founded in 1996 as one of the first consumer internet travel booking platforms (launched by Sabre Corporation), Travelocity pioneered enabling consumers to search and book flights, hotels, and vacation packages without travel agents. Expedia Group acquired Travelocity from Sabre in 2015 for $280 million, integrating its technology and customer database while maintaining the brand, the Roaming Gnome mascot identity, and the Price Match Guarantee positioning. Travelocity's backend infrastructure is now fully integrated with Expedia Group's platform — the same flight and hotel inventory, pricing engine, payment processing, and customer service infrastructure power Travelocity, Expedia.com, and Hotels.com simultaneously. The consumer-facing differentiation is primarily marketing positioning: Travelocity operates as the value-and-deals-oriented brand within Expedia's portfolio, with the Roaming Gnome (introduced 2004) providing brand personality in a commoditizing OTA market and becoming one of the most recognizable travel mascots in advertising. The Price Match Guarantee promise — covering fare drops post-booking — targets price-anxious deal-seeking travelers. In 2025, Travelocity (Expedia Group, NASDAQ: EXPE) exists within the broader OTA landscape where Expedia Group and Booking Holdings (NASDAQ: BKNG, Booking.com, Priceline, Kayak) collectively dominate online travel. Google Travel's direct flight and hotel search integration into Google Search represents the primary threat to all OTA brands — capturing traveler intent before it reaches branded OTA sites. Expedia's multi-brand strategy maintains Travelocity, Expedia.com, and Hotels.com as separate consumer touchpoints for different segments while running unified inventory and technology — capturing multiple SEO/SEM positions with the same underlying inventory. The 2025 strategy positions Travelocity around deal-seeking leisure travelers and package vacation bookings. ## Frequently Asked Questions ### What is Travelocity? Travelocity is an online travel agency that enables consumers to search, compare, and book flights, hotels, vacation packages, car rentals, and cruises. ### What products or services does Travelocity offer? Travelocity specializes in Travel Portals within the Airlines & Travel industry. The company serves leisure and business travelers looking for convenient, comprehensive travel planning tools and competitive pricing on travel services. ### Who uses Travelocity? Travelocity serves individual consumers in the Airlines & Travel space. The platform is particularly valuable for those seeking Travel Portals solutions. Users typically include organizations and individuals looking to leverage professional-grade Travel Portals capabilities. ### How does Travelocity work? Travelocity operates as a Travel Portals solution in the Airlines & Travel industry. The platform delivers its services through advanced technology and industry expertise. Customers can access Travelocity's offerings through their website at travelocity.com. ### What support options does Travelocity provide? Travelocity offers customer support to help users maximize value from their Travel Portals solutions. Support resources typically include documentation, customer service channels, and technical assistance. For specific support inquiries, customers can visit travelocity.com or contact their support team. ### What makes Travelocity different from competitors? Travelocity distinguishes itself through its specialized focus on Travel Portals and commitment to delivering quality solutions in the Airlines & Travel sector. The company combines industry expertise with innovative approaches to meet customer needs. ### How is Travelocity priced? Travelocity offers pricing for its Travel Portals solutions tailored to different customer needs and usage levels. For detailed pricing information and available plans, interested customers should visit travelocity.com or contact their sales team directly. ### What integrations does Travelocity support? Travelocity provides integration capabilities to work within existing technology ecosystems. As a Travel Portals solution, the platform is designed to connect with relevant industry tools and systems. Specific integration options can be found on their website at travelocity.com. ### How do I get started with Travelocity? To begin using Travelocity, visit their website at travelocity.com to learn more about their Travel Portals offerings. The process typically involves exploring their solutions, contacting their team for a consultation, and selecting the appropriate service level for your needs. ### What industries does Travelocity serve? Travelocity primarily serves the Airlines & Travel industry with specialized Travel Portals solutions. As one of the pioneering online travel agencies, Travelocity aggregates inventory from airlines, hotels, and other travel suppliers to provide customers with a one-stop booking platform backed by customer support and travel guarantees. ## Tags b2c, transportation, mobile-first, global, marketplace, public --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*