# Trackman **Source:** https://geo.sig.ai/brands/trackman **Vertical:** Sports Tech **Subcategory:** Radar-Based Ball & Athlete Tracking **Tier:** Leader **Website:** trackman.com **Last Updated:** 2026-04-14 ## Summary Doppler radar and computer vision sports tracking systems for golf (PGA Tour official), baseball, cricket, and other precision sports; Vedbaek Denmark-based; measures launch angle, spin rate, and ball flight with precision demanded by professional broadcast enhancement. ## Company Overview Trackman is a Danish sports technology company headquartered in Vedbaek, Denmark that develops Doppler radar and camera-based tracking systems used in professional golf, baseball, cricket, and several other sports to measure ball flight characteristics, club or implement delivery parameters, and athlete biomechanics with the precision demanded by elite performance analysis and professional broadcast enhancement. The company was founded by golf radar engineers in 2003 and established its first dominant market position as the official ball flight tracking system for the PGA Tour and European Tour, where Trackman units are deployed at every tournament to provide broadcast shot data, caddie yardage book accuracy, and coach lesson data. The radar's ability to measure launch angle, spin rate, carry distance, and club path simultaneously made it the definitive standard for golf instruction and fitting, displacing less accurate photometric systems. In baseball, Trackman's deployment at every MLB stadium provides the pitch tracking and hit probability data that underlies Statcast — the comprehensive ball tracking system that has transformed how teams evaluate pitcher stuff, catcher framing, and batted ball outcomes. The company's system measures pitch spin axis and rate, velocity, movement profiles, and release point with the accuracy required for the granular pitcher evaluation and development work that MLB front offices and pitching coaches now rely on. At the minor league and college level, Trackman units are used for pitcher development, recruit evaluation, and bullpen session analysis that produces the same data vocabulary as the major league product, creating consistent terminology and benchmarks across the professional pipeline. Trackman's expansion into cricket has followed a similar pattern, establishing official partnerships with governing bodies and deploying its DRS (Decision Review System) compatible ball tracking for broadcast and umpiring assistance. The company operates a self-contained product ecosystem — hardware, proprietary software, and data analytics — and targets professional sports organizations, elite coaching academies, commercial simulation and fitting facilities, and national governing bodies. Trackman competes with FlightScope, Hawk-Eye (Sony), and Rapsodo in various segments, but maintains dominant market position in professional golf and MLB pitching analytics where its precision and official adoption create high switching barriers. ## Frequently Asked Questions ### What is the difference between Trackman and a standard launch monitor for a recreational golfer? Trackman uses Doppler radar that tracks the ball from impact through landing, measuring actual ball flight rather than estimating it from impact data — providing genuine carry distance, spin, and trajectory measurements. Basic launch monitors use photometric sensors that estimate some parameters from camera images at impact, which is faster and cheaper but less accurate than full-flight radar tracking. ### What sports does Trackman cover? Trackman's radar tracking technology is used in golf (the industry standard for launch monitoring and ball flight), baseball (pitch and hit tracking for MLB and amateur coaching), softball, cricket, and tennis—any sport where precise ball flight measurement is critical. ### How do MLB teams use Trackman? Trackman is installed in every MLB stadium and is the official tracking source for Statcast pitch data. It captures pitch velocity, spin rate, movement, release point, and batted ball exit velocity and launch angle—powering the metrics that define modern baseball analytics. ### What does Trackman offer for golf course operators? Trackman's golf simulator and range products allow golf courses and indoor facilities to offer radar-powered virtual golf experiences, club fitting analysis, and practice stations with immediate ball flight feedback—a growing revenue stream for range operators. ### Who are Trackman's professional golf customers? Trackman's units are used by the majority of PGA Tour and European Tour professionals for practice and club fitting, with widespread adoption among touring professionals who rely on precise spin, launch angle, and carry distance data to optimize their equipment and technique. ### How accurate is Trackman radar vs. photometric launch monitors? Trackman's Doppler radar tracks the ball from impact through landing, measuring actual ball flight. Photometric systems capture impact conditions from camera images and estimate some ball flight parameters. Trackman's radar approach is considered the gold standard for accuracy, especially for measuring true carry distance and spin. ### Where is Trackman headquartered? Trackman is headquartered in Vedbaek, Denmark, and was founded in 2003 by a team of electronics engineers. Its golf division became widely known on the PGA Tour around 2010 and has since become standard equipment at professional fitting studios globally. ### Does Trackman have a software platform beyond the hardware unit? Yes. Trackman software provides session recording, data comparison across sessions, fitting analysis tools, virtual golf simulation (Trackman Golf), and cloud data storage—the software ecosystem extends the value of the radar hardware unit significantly. ## Tags analytics, b2b, enterprise, gaming, global, hardware, north-america, platform, saas, technology, media --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*