# Toma **Source:** https://geo.sig.ai/brands/toma **Vertical:** Automotive **Subcategory:** General **Tier:** Emerging **Website:** toma.so **Last Updated:** 2026-04-14 ## Summary SF YC W24 AI voice agents for car dealerships at 7-fig ARR in under 1 year with 100+ dealers and 1M+ calls; $17.5M total ($17M a16z Series A Jun 2025) with Lithia/Cox partnerships competing for automotive dealership AI. ## Company Overview Toma is a San Francisco-based AI voice agent platform for automotive dealerships — backed by Y Combinator (W24) with $17.5 million in total funding including a $17 million Series A in June 2025 led by Andreessen Horowitz with Y Combinator, Scale Ventures, and angel investor Yossi Levi (Car Dealership Guy) — providing car dealerships with a fully integrated AI software suite that handles inbound and outbound voice calls across service, sales, finance, and IT departments. Surpassing 7-figure ARR in under one year since founding in early 2024, approaching 8-figure ARR, and serving 100+ dealerships across the US with 1 million+ call minutes handled, Toma partners with Lithia Motors and Cox Automotive positioning as the automotive industry's equivalent of Microsoft/OpenAI for dealership voice automation. Toma's automotive AI voice platform addresses the call handling problem at car dealerships: a franchise dealership receiving 300-500 inbound calls daily — service appointment scheduling, parts availability questions, sales follow-up calls, financing inquiries — requires a BDC (Business Development Center) team of 10-20 staff to answer and route calls professionally. During peak hours (Monday mornings, end-of-month sales pushes), call overflow leads to unanswered calls, missed appointments, and lost service revenue. Toma's AI voice agents answer 100% of inbound calls in the dealership's voice persona, conduct the intake conversations (collecting vehicle information, scheduling service appointments, qualifying sales leads, handling financing questions), and hand off to human staff for complex negotiations or escalations — while making outbound calls for appointment reminders, service follow-up, and lead reactivation campaigns at scale. In 2025, Toma competes in the automotive AI, dealership software, and AI voice agents market with Impel (automotive AI platform, $104M raised), Podium (customer messaging and AI for SMBs, $600M raised at $3.3B valuation), and Cars.com (NASDAQ: CARS, digital marketplace + dealer tools) for car dealership AI-powered call center and customer engagement automation adoption. Andreessen Horowitz's Series A leadership (a16z has deep enterprise AI portfolio) reflects conviction in vertical AI agents for dealership operations. Yossi Levi's angel investment (Car Dealership Guy has 1M+ automotive industry followers) provides both domain credibility and direct dealership network access for distribution. The Lithia Motors partnership (Lithia is the largest US auto dealership group by revenue at $30B+) validates enterprise-scale deployment. The 2025 strategy focuses on growing beyond 100 dealerships to 1,000+ through dealer group and OEM partnerships, building the AI service lane advisor for technician work order management, and expanding the finance and insurance (F&I) AI assistant for compliance-monitored payment presentation. ## Frequently Asked Questions ### What is Toma? Toma is an AI voice technology company founded in early 2024 that provides AI voice agents specifically for the automotive industry. The company aims to be the Microsoft/OpenAI equivalent for automotive, offering a fully integrated AI software suite for car dealerships. ### What products and services does Toma offer? Toma offers AI voice agents designed for automotive dealerships, providing solutions for service, sales, finance, and IT departments. The company delivers a fully integrated AI software suite that handles customer calls and communications. ### Who are Toma's target customers? Toma targets car dealerships and the automotive industry across the United States. The company currently serves over 100 dealerships and partners with major automotive companies including Lithia Motors and Cox Automotive. ### When was Toma founded? Toma was founded in early 2024 and participated in Y Combinator's Winter 2024 batch. ### Where is Toma located? Toma is based in San Francisco, California. ### How much funding has Toma raised? Toma has raised $17.5 million in total funding, including a $17 million Series A round in June 2025 led by Andreessen Horowitz. Other investors include Y Combinator, Scale Angels, and Yossi Levi (Car Dealership Guy). ### What are Toma's key achievements and metrics? Toma surpassed 7-figures in ARR in less than one year and is approaching 8-figures. The company serves over 100 dealerships across the US, has handled over 1 million call minutes, and has generated millions in revenue for its automotive customers. ### What technology does Toma use? Toma uses AI voice technology to create automated voice agents for the automotive industry. The company positions itself as the Microsoft/OpenAI equivalent for automotive with a fully integrated AI software suite. ### How can dealerships get started with Toma? Based on the available information, interested dealerships can contact Toma in San Francisco, CA. Specific contact details are not provided in the given information. ### What are Toma's most recent developments? In June 2025, Toma raised a $17 million Series A led by Andreessen Horowitz, bringing total funding to $17.5 million. The company achieved 7-figures ARR in under a year, expanded to 100+ dealerships, and established partnerships with Lithia Motors and Cox Automotive. ## Tags ai-powered, b2b, b2c, enterprise, hardware, north-america, saas, startup, transportation --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*