# Toast

**Source:** https://geo.sig.ai/brands/toast  
**Vertical:** Fast Casual & QSR  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** pos.toasttab.com  
**Last Updated:** 2026-04-14

## Summary

Restaurant POS and operations platform serving 120K locations; $140B+ gross payment volume, $1.3B 2024 revenue with expansion into hotels and international markets.

## Company Overview

Toast is a restaurant technology platform providing point-of-sale systems, payment processing, and operational management software purpose-built for the food and beverage industry. Founded in 2011 and headquartered in Boston, Toast went public on the NYSE in September 2021 and has grown into the dominant restaurant POS platform in the US, processing over $140 billion in gross payment volume annually. The company serves restaurants, bars, hotels, and food service businesses of all sizes from single-location spots to national chains.

Toast's platform integrates POS hardware, payment processing, online ordering, delivery integrations, payroll (Toast Payroll), marketing tools, and kitchen display systems into a unified restaurant operating system. Unlike generic POS providers, Toast was built from the ground up for restaurants, with features like menu modifiers, split checks, tab management, and integration with major delivery platforms (DoorDash, UberEats, Grubhub). By 2024-2025, Toast serves over 120,000 restaurant locations and has become the default choice for new restaurant openings in the US.

In 2025, Toast has pushed into new verticals beyond restaurants including hotels, stadiums, and international expansion in UK, Ireland, and Canada. The company has added AI features including menu optimization recommendations, labor scheduling assistance, and customer loyalty AI. Revenue in 2024 was $1.3 billion with strong growth in subscription software revenue as Toast evolves beyond payment processing margins. Toast competes with Square, SpotOn, and NCR Aloha but has achieved significant category leadership through product depth and network effects from its dominant US restaurant market position.

## Frequently Asked Questions

### What is Toast?
Toast is a cloud-based restaurant point-of-sale (POS) and management platform founded in 2011 and based in Boston, Massachusetts. The company serves over 134,000 restaurant locations across the United States and is publicly traded on the NYSE under the ticker symbol TOST with a market cap of $20 billion.

### What products and services does Toast offer?
Toast offers a comprehensive suite of restaurant technology solutions including restaurant POS systems, payment processing, online ordering, delivery management, and kitchen display systems. These cloud-based tools help restaurants manage their operations end-to-end.

### Who is Toast designed for?
Toast primarily serves the fast casual and quick service restaurant (QSR) industry. The platform is used by over 134,000 restaurant locations across the United States.

### When was Toast founded?
Toast was founded in 2011 and participated in Y Combinator's Summer 2012 batch (S12).

### Where is Toast headquartered?
Toast is headquartered in Boston, Massachusetts.

### Is Toast publicly traded?
Yes, Toast is a publicly traded company listed on the New York Stock Exchange under the ticker symbol TOST. As of the most recent data, the company has a market capitalization of $20 billion.

### What are Toast's key financial metrics?
As of September 2025, Toast reported trailing twelve month (TTM) revenue of $5.858 billion (up 25.76% year-over-year), $42.2 billion in gross payment volume (up 25% YoY), and $1.6 billion in annual recurring revenue or ARR (up 34% YoY). The company serves over 134,000 restaurant locations.

### What technology approach does Toast use?
Toast uses a cloud-based technology platform to deliver its restaurant management and POS solutions. This cloud-based approach enables restaurants to access their systems and data from anywhere.

### How many restaurant locations use Toast?
Toast currently serves more than 134,000 restaurant locations across the United States. The company added 28,000 new locations in Q4 2024 alone.

### What are Toast's most recent developments?
In 2024, Toast achieved revenue of $4.96 billion (up 28.33% year-over-year) and processed $42.2 billion in gross payment volume. As of September 2025, the company's TTM revenue reached $5.858 billion with continued strong growth, adding 28,000 new locations in Q4 2024.

## Tags

b2b, b2c, enterprise, platform, public, saas, services

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*