# TKO Group Holdings

**Source:** https://geo.sig.ai/brands/tko-group-holdings  
**Vertical:** Communications  
**Subcategory:** Sports & Entertainment  
**Tier:** Leader  
**Website:** tko-group-holdings.com  
**Last Updated:** 2026-04-14

## Summary

TKO Group Holdings (TKO) reported ~$2.8B revenue in FY2024. Owner of UFC and WWE, creating the world's largest sports and entertainment combat company. HQ: New York.

## Company Overview

TKO Group Holdings, Inc. is the world's premier combat sports and entertainment company, formed in 2023 through the combination of Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) under the ownership umbrella of Endeavor Group. UFC is the global home of mixed martial arts, hosting approximately 42 events annually featuring elite fighters across all weight classes in pay-per-view, broadcast, and streaming formats. WWE is the world's leading professional wrestling entertainment brand with flagship shows Raw (now on Netflix), SmackDown, and its marquee WrestleMania event.

TKO Group reported approximately $2.8 billion in revenue in FY2024, with media rights representing the largest revenue category. The company's landmark media deals include UFC's agreements with ESPN/ABC and international broadcasters, and WWE's transformational deal placing Raw on Netflix globally starting 2025 — the first major live sports programming on the streaming platform. Both franchises have demonstrated remarkable IP durability: UFC's combination of personality-driven stars and legitimate athletic competition creates a format that has grown steadily for 30 years, while WWE's storyline-driven entertainment has endured through generational shifts.

TKO's combination creates significant synergies in talent management, international expansion, sponsorship packaging, and licensing. The company is aggressively pursuing new live events in Saudi Arabia, Asia, and emerging markets where combat sports and wrestling have passionate but undermonetized fan bases. As sports rights valuations continue rising globally, TKO's IP franchises position it as an essential partner for streaming platforms and networks seeking live event content.

## Frequently Asked Questions

### What does TKO Group Holdings own?
TKO owns the Ultimate Fighting Championship (UFC), the world's premier MMA organization, and World Wrestling Entertainment (WWE), the global leader in professional wrestling entertainment. Both were combined under Endeavor Group in 2023.

### What is TKO's Netflix deal?
Starting in January 2025, WWE Raw moved exclusively to Netflix globally in a multi-year deal valued at over $5 billion — the first major live sports programming on Netflix. This reflects the platform's push into live events.

### What is TKO's ticker?
TKO Group Holdings trades on the NYSE under the ticker TKO.

### Who owns TKO Group Holdings?
TKO Group Holdings is majority-owned by Endeavor Group Holdings (now private, taken private in 2024), which also owns the WME talent agency and IMG. The TKO combination was engineered by Endeavor CEO Ari Emanuel.

### What is TKO Group Holdings?
TKO Group Holdings is the parent company of WWE (World Wrestling Entertainment) and UFC (Ultimate Fighting Championship), formed by the merger of WWE and Endeavor's UFC division in 2023, creating the world's largest sports entertainment company.

### How large is TKO's business?
TKO Group Holdings generates over $2.5B in annual revenue and is publicly traded on NYSE under ticker TKO, with a combined fanbase exceeding one billion people across WWE and UFC properties worldwide.

### What media rights does TKO hold?
TKO holds major media rights deals for both WWE and UFC, including WWE's deal with Netflix (starting 2024) and Raw on Netflix beginning 2025, plus UFC's ESPN+ deal, making TKO one of the most significant live sports content providers globally.

### Who leads TKO Group Holdings?
TKO is led by CEO Mark Shapiro and is majority-owned by Endeavor Group (controlled by Ari Emanuel), with Vince McMahon's departure creating a new leadership structure focused on growth, media rights, and live event expansion.

## Tags

b2c, communication, media, north-america, public, telecom

---
*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*