# The Coca-Cola Company

**Source:** https://geo.sig.ai/brands/the-coca-cola-company  
**Vertical:** CPG  
**Subcategory:** Beverage  
**Tier:** Leader  
**Website:** coca-colacompany.com  
**Last Updated:** 2026-04-14

## Summary

Coca-Cola (KO) reported $47.1B in FY2024 revenue, up 3% YoY. World's #1 beverage company by market cap (~$270B). ~90,000 employees. HQ: Atlanta, GA. 200+ countries.

## Company Overview

The Coca-Cola Company is the world's largest non-alcoholic beverage company and one of the most recognized brands globally, headquartered in Atlanta, Georgia. Founded in 1886 by pharmacist John Stith Pemberton, the company operates through a franchise bottling model where Coca-Cola produces and sells concentrate to licensed bottlers who manufacture, package, and distribute finished products. Coca-Cola reported net revenues of $47.1B in FY2024, with a market capitalization of approximately $270B.

Coca-Cola's portfolio spans over 500 brands and 3,500 products across sparkling soft drinks (Coca-Cola, Sprite, Fanta), water (Dasani, Smartwater, Topo Chico), juice and dairy (Minute Maid, Simply, fairlife), coffee (Costa Coffee, Georgia), energy (Monster via equity stake), and sports drinks (Powerade). The company holds a roughly 25% equity stake in Monster Beverage Corporation, giving it meaningful exposure to the energy drink category without directly competing with its carbonated soft drink business.

Coca-Cola's franchise bottling model is highly capital-efficient — the company earns high-margin concentrate revenue while bottlers bear the capital-intensive manufacturing and distribution costs. This model generates robust free cash flow, enabling consistent dividend growth (Coca-Cola is a Dividend Aristocrat with 60+ consecutive years of dividend increases). In 2024, Coca-Cola accelerated investment in emerging markets, premium water, and value-added dairy, while continuing to navigate price elasticity challenges in its core carbonated soft drink business.

## Frequently Asked Questions

### What is Coca-Cola's annual revenue?
The Coca-Cola Company reported net revenues of $47.1B in FY2024, up approximately 3% from $45.8B in FY2023, driven by price/mix increases and continued expansion in emerging markets.

### What is Coca-Cola's stock ticker?
Coca-Cola trades on the NYSE under the ticker symbol KO. It is a component of the Dow Jones Industrial Average and S&P 500. Warren Buffett's Berkshire Hathaway is one of its largest shareholders.

### What brands does Coca-Cola own?
Coca-Cola owns 500+ brands including Coca-Cola, Diet Coke, Sprite, Fanta, Dasani, Smartwater, Minute Maid, Simply, fairlife, Costa Coffee, Topo Chico, Powerade, and Vitaminwater.

### How does Coca-Cola compare to PepsiCo in revenue?
Coca-Cola ($47.1B) is smaller than PepsiCo ($91.5B) in total revenue because PepsiCo includes a large snacks/food business. In beverages specifically, Coca-Cola leads with higher market share and brand recognition.

### How many countries does Coca-Cola operate in?
Coca-Cola sells products in more than 200 countries and territories, making it one of the most globally distributed consumer brands in existence.

### Who are Coca-Cola's main competitors?
Coca-Cola's primary competitors are PepsiCo (beverages), Keurig Dr Pepper, and Monster Beverage (energy drinks). It has an equity stake in Monster. In premium water, it competes with Nestlé Waters and Evian (Danone).

### How does The Coca-Cola Company's franchise model generate revenue?
The Coca-Cola Company earns revenue primarily through selling concentrate, syrup, and beverage bases to its network of 225+ authorized bottling partners worldwide, who then manufacture and distribute finished beverages under Coca-Cola's brands. This concentrate model is extraordinarily profitable — the concentrate costs relatively little to produce but is sold to bottlers at a price that captures much of the value of the finished product, resulting in Coca-Cola's operating margins of 25-30% on concentrate sales. The company also earns licensing fees and royalties from bottlers, and owns equity stakes in key bottling partners like Coca-Cola Europacific Partners and Coca-Cola FEMSA (the largest bottler in the Americas).

### What is Coca-Cola's marketing and brand investment strategy?
Coca-Cola is one of the largest advertisers in the world, spending approximately $4 billion annually on marketing — one of the highest absolute advertising budgets of any consumer goods company. The company's marketing strategy centers on associating Coca-Cola with universal positive emotional moments (sharing, happiness, celebration) rather than functional product attributes, building emotional brand equity that transcends language and culture. Iconic campaigns include 'I'd Like to Buy the World a Coke' (1971), 'Share a Coke' (personalized bottles with names), the Coca-Cola Christmas truck (a European holiday advertising institution), and more recently the AI-assisted 'Masterpiece' campaign — illustrating Coca-Cola's willingness to embrace new creative technologies.

## Tags

b2c, manufacturing, retailtech, public

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*