# Tendo **Source:** https://geo.sig.ai/brands/tendo **Vertical:** E-commerce **Subcategory:** General **Tier:** Emerging **Website:** tendo.app **Last Updated:** 2026-04-14 ## Summary West African zero-capital social commerce platform for 10,000+ resellers earning margin via Facebook and WhatsApp drop-shipping; $600K YC-backed with 70% female entrepreneurs across Ghana and Nigeria. ## Company Overview Tendo is an Accra-based retail-tech platform enabling African entrepreneurs and informal retailers to sell products online without upfront inventory investment — providing a zero-capital drop-shipping and social commerce model where resellers access wholesale product catalogs across fashion, beauty, electronics, and FMCG, set their own margins, and promote products directly through Facebook and WhatsApp. Founded in 2021 and backed by Y Combinator and other investors with $600,000 raised, Tendo serves 10,000+ resellers (70% female entrepreneurs) across Ghana and Nigeria reaching 42,000+ customers, and acquired Shopa in October 2024 to expand its commerce infrastructure. Tendo's model addresses the capital barrier to retail entrepreneurship in West Africa: starting a product-based business traditionally requires upfront inventory investment that most aspiring entrepreneurs can't afford. Tendo's platform allows micro-entrepreneurs to curate products from verified wholesalers, share product listings on their personal social media and messaging channels, collect orders from their social networks, and fulfill orders directly from the wholesale supplier — earning margin on the difference without ever holding inventory. In 2025, Tendo competes in the African social commerce and dropship enabling market with Cokitchen (West African e-commerce), Zumi (Kenyan social commerce for women), Tradept, and emerging platforms in the African social commerce space for informal retailer digitization. Africa's retail economy is predominantly informal — millions of micro-entrepreneurs sell through social networks and WhatsApp rather than formal e-commerce stores. Tendo's female entrepreneur focus (70% of resellers) reflects the reality that women are the primary micro-entrepreneurs in West African markets. The Shopa acquisition in October 2024 expanded the product catalog and merchant network. The 2025 strategy focuses on growing the reseller network in Ghana and Nigeria, expanding the wholesale supplier catalog, and building the logistics infrastructure that ensures reliable last-mile delivery for social commerce orders. ## Frequently Asked Questions ### What is Tendo? Tendo is a Ghanaian retail-tech startup founded in 2021 that provides a reselling platform enabling Africans to sell online with zero capital. The platform allows users to access thousands of products at wholesale prices, set their own profit margins, and promote listings directly on Facebook and WhatsApp. ### What products and services does Tendo offer? Tendo offers a reselling platform with access to wholesale inventory across fashion, beauty, electronics, and FMCG categories. The platform enables resellers to customize profit margins and manage sales through social media channels like Facebook and WhatsApp. ### Who is Tendo designed for? Tendo is designed for informal retailers and entrepreneurs in Africa who want to start selling online without capital investment. The platform particularly serves female entrepreneurs, with 70% of its user base being women. ### When was Tendo founded? Tendo was founded in 2021 by Felix Manford, Evans Boateng, Derrick Mungai, and Primerose Katena. The company was part of Y Combinator's W22 batch. ### Where is Tendo based and where does it operate? Tendo is headquartered in Accra, Ghana. The company currently operates in Ghana and Nigeria across West Africa. ### Has Tendo raised any funding? Yes, Tendo has raised a total of $600K in funding. The company received undisclosed funding from Renew Capital in May 2025. ### What are Tendo's key achievements and metrics? Tendo has built a network of over 10,000 retail resellers in Ghana and Nigeria, reaching more than 42,000 customers. The platform has achieved a 70% female user base, demonstrating strong adoption among women entrepreneurs. ### How does Tendo's zero-capital reselling model work? Tendo allows resellers to access wholesale products without upfront capital investment. Users can browse thousands of products, set their own profit margins, and promote listings directly on social media platforms like Facebook and WhatsApp to make sales. ### How can I get started with Tendo? Based on the provided information, Tendo operates a reselling platform accessible to users in Ghana and Nigeria. Specific contact or sign-up details are not provided in the available information. ### What are Tendo's recent developments? Tendo strategically acquired Shopa in October 2024 to expand its comprehensive commerce solutions for informal retailers. In May 2025, the company secured funding from Renew Capital, bringing its total funding to $600K. ## Tags b2c, marketplace, retailtech, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*