# Tally **Source:** https://geo.sig.ai/brands/tally **Vertical:** Productivity & Collaboration **Subcategory:** General **Tier:** Emerging **Website:** tally.so **Last Updated:** 2026-04-14 ## Summary Belgium bootstrapped no-code form builder at $2M ARR Mar 2025 with 150K customers and $0 raised; unlimited free tier competing with Typeform and Google Forms through product-led growth from $10K MRR (2022) to $175K MRR (2025). ## Company Overview Tally is a Ghent, Belgium-based no-code form builder — completely bootstrapped with zero external funding — providing individuals, startups, and businesses with a freemium online form platform (unlimited forms and unlimited submissions on the free tier) that reached $2 million in annual recurring revenue in March 2025 with $175,000 in monthly revenue and 150,000 customers across 34 employees. Founded in 2020 by Marie Martens and Filip Minev, Tally grew from $10K MRR in February 2022 to $60K MRR in May 2023 to $100K MRR in February 2024 to $175K MRR in March 2025 — a sustained growth trajectory achieved without venture capital through product-led growth and a generous free tier that competes directly with Google Forms, Typeform ($29/month Pro plan), and Jotform. Tally's form builder combines the unlimited free tier that drives viral adoption with a product quality that matches paid competitors: while Google Forms is free but limited in design and functionality, and Typeform charges $25-83/month for features like removing branding, custom domains, and conditional logic, Tally offers unlimited forms, unlimited responses, and the core design customization features in the free tier — monetizing through the Pro plan ($29/month) for advanced features like file uploads, payment collection, custom domains, Notion integration, and white-labeling. The Notion-like editing experience (typing-based block editor for form building rather than dragging from a toolbar) creates a more intuitive form creation flow for the maker and startup audience. The integrations layer (connecting form responses to Airtable, Google Sheets, Notion, Zapier, HubSpot, and Slack) makes Tally competitive with the workflow automation capabilities of enterprise-priced form tools. In 2025, Tally competes in the no-code form builder, data collection, and online survey market with Typeform (conversational forms, $135M raised at $1.1B valuation), Google Forms (free, integrated with Google Workspace), and Jotform (bootstrapped form builder, $144.9M revenue 2024) for individual creator, startup, and SMB form and survey adoption. The $2M ARR at 34 employees with zero venture funding demonstrates the capital efficiency possible with a bottom-up, product-led growth SaaS — a revenue-per-employee ratio of ~$59K ARR per employee reflecting lean team structure rather than exceptional per-employee efficiency. The European founding (Belgium-based, GDPR-native) provides trust advantages with European customers for whom data privacy compliance is a selection criterion. The 2025 strategy focuses on deepening the Notion ecosystem integration (Tally is widely used by Notion power users), building the AI form generation features (auto-generating form structures from prompt descriptions), and growing the Pro and Business tier conversion through workflow integration features. ## Frequently Asked Questions ### What is Tally? Tally is a bootstrapped no-code form builder founded in 2020 in Ghent, Belgium by Marie Martens and Filip Minev. The company has grown to $2M ARR with 150,000 customers while remaining completely self-funded with no external investment. ### What products and services does Tally offer? Tally offers a no-code form builder with unlimited forms and unlimited submissions on its free tier. The platform also includes features like payment collection and file uploads. ### Who should use Tally? Tally is designed for users seeking an alternative to platforms like Typeform, Google Forms, and Jotform. With its generous free tier and Pro plan at $29/month, it serves both individual users and businesses needing form-building solutions. ### When was Tally founded? Tally was founded in 2020 by co-founders Marie Martens and Filip Minev. ### Where is Tally based? Tally is based in Ghent, Belgium, with co-founders from Belgium and Bulgaria. ### Has Tally raised any funding? No, Tally is fully bootstrapped and has raised $0 in external funding. The company remains completely self-funded and is not part of Y Combinator. ### What are Tally's key achievements? Tally reached $2M ARR in March 2025 with $175K MRR and 150,000 customers, achieving this with only 34 employees. The company demonstrated exceptional capital efficiency, growing from $10K MRR in February 2022 to $100K MRR by February 2024. ### What is Tally's approach to growth? Tally uses a product-led growth (PLG) strategy with a freemium model offering unlimited forms and submissions on the free tier. This approach, combined with exceptional capital efficiency, has enabled them to scale without external funding. ### How much does Tally cost? Tally offers a freemium model with a generous free tier that includes unlimited forms and submissions. The Pro plan is available for $29 per month. ### What are Tally's recent milestones? As of March 2025, Tally reached $2M ARR with $175K MRR and 150,000 customers. The company achieved $150K MRR in November 2024 and has grown from $10K MRR in February 2022 to current levels while maintaining only 34 employees. ## Tags automation, b2b, no-code, productivity, saas, collaboration --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*