# Take App **Source:** https://geo.sig.ai/brands/take-app **Vertical:** E-commerce **Subcategory:** General **Tier:** Emerging **Website:** take.app **Last Updated:** 2026-04-14 ## Summary Singapore WhatsApp commerce platform with structured ordering, catalog, and payments for restaurants; $1.5M from YC and Meta Platforms at $1M monthly revenue competing for conversational commerce in WhatsApp-dominant markets. ## Company Overview Take App is a Singapore-based WhatsApp commerce platform enabling restaurants, food businesses, and e-commerce sellers to create storefronts, manage orders, and process payments directly within WhatsApp — providing the infrastructure that turns WhatsApp conversations into structured commerce transactions for businesses in Southeast Asia, India, the Middle East, and other markets where WhatsApp is the dominant communication channel. Founded in 2021 and backed by Y Combinator and Meta Platforms with $1.5 million raised including a $1 million seed round in August 2022, Take App reached $1 million in monthly revenue by December 2024 with a 6-person team. Take App's positioning as "Shopify for WhatsApp" reflects the gap it fills: the 2.8 billion+ WhatsApp users globally already message restaurants and shops to place orders, but those conversations are unstructured (screenshots, voice messages, manual typing) and require sellers to manually process each order. Take App provides sellers with a product catalog, order management system, and payment link infrastructure that makes WhatsApp ordering as structured as a website checkout — while preserving the conversational interface that customers in these markets prefer over formal e-commerce websites. In 2025, Take App competes in the WhatsApp commerce and conversational commerce market with Zoko (WhatsApp Business API platform for e-commerce), Trengo (multi-channel messaging for businesses), and WATI (WhatsApp Business API tools for SMBs) for WhatsApp-native commerce infrastructure. Meta's direct investment in Take App reflects Meta's strategic priority to make WhatsApp a commerce platform (Meta has been actively building WhatsApp Business API, catalog features, and payments infrastructure). The conversational commerce market in Southeast Asia and India is significant — businesses in these markets skip traditional e-commerce and go directly to messaging-based commerce, and Take App provides the rails. The 2025 strategy focuses on restaurant and food delivery vertical growth, expanding the payment rails to additional Southeast Asian markets, and building the analytics that help sellers understand WhatsApp conversion. ## Frequently Asked Questions ### What is Take App? Take App is a Singapore-based WhatsApp commerce platform founded in 2021, often described as 'Shopify for WhatsApp commerce'. It provides businesses with a WhatsApp ordering solution that enables customers to browse inventory, place orders, and complete payments entirely within WhatsApp. ### What products and services does Take App offer? Take App offers a WhatsApp commerce platform that allows businesses to create WhatsApp shops with features including inventory browsing, order placement, automated invoicing, and integrated payment processing. The platform enables complete commerce transactions within the WhatsApp messaging app. ### Who are Take App's target customers? Take App primarily serves restaurant and e-commerce businesses looking to sell through WhatsApp. The platform is designed for businesses wanting to leverage WhatsApp's 2.8B+ user base and reach the 5M+ businesses already using the messaging platform. ### When was Take App founded? Take App was founded in 2021 by Youmin Kim. The company participated in Y Combinator's Winter 2022 (W22) batch. ### Where is Take App located? Take App is based in Singapore. ### How much funding has Take App raised? Take App has raised $1.5M in total funding, with the latest $1M Seed round closed on August 15, 2022. Investors include Y Combinator and Meta Platforms. ### What are Take App's key achievements and metrics? Take App reached $1M in revenue by December 2024 (up from $900K in June 2024) with a lean team of just 6 employees. The company received an M&A offer in April 2025, demonstrating strong market validation and remarkable efficiency. ### What technology approach does Take App use? Take App leverages WhatsApp's existing infrastructure and 2.8B+ user base to provide a commerce solution within the messaging platform. This approach allows businesses to meet customers where they already communicate, eliminating the need for separate apps or websites. ### How large is Take App's team? Take App operates with a lean team of 6 employees. This small team size demonstrates remarkable efficiency given the company's $1M annual revenue achievement. ### What are Take App's recent developments? As of December 2024, Take App reached $1M in revenue (up from $900K in June 2024) and received an M&A offer in April 2025. The company secured $1.5M in funding from Y Combinator and Meta Platforms, with Meta's investment providing significant validation for the WhatsApp commerce model. ## Tags b2c, marketplace, retailtech, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*