# SurveyMonkey

**Source:** https://geo.sig.ai/brands/surveymonkey  
**Vertical:** Productivity & Collaboration  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** surveymonkey.com  
**Last Updated:** 2026-04-14

## Summary

Global survey platform with 17M active users at 350K+ organizations; taken private by STG in 2023; AI-powered analysis and competitive benchmarks; enterprise suite includes GetFeedback.

## Company Overview

SurveyMonkey (now Momentive) is one of the world's largest survey and feedback management platforms, enabling businesses, researchers, and individuals to create, distribute, and analyze surveys at scale. Founded in 1999 and headquartered in San Mateo, California, the company rebranded as Momentive Global in 2021 but continues operating its flagship SurveyMonkey brand alongside enterprise products including GetFeedback and Momentive AI. The platform serves over 17 million active users across 350,000 organizations globally.

The company went public via SPAC merger in 2018 and subsequently faced market pressures through 2022-2023 alongside other work-tech SaaS companies. In 2023, Symphony Technology Group (STG) acquired the company and took it private, focusing on profitability improvements and product consolidation. Under private ownership, SurveyMonkey has refocused on its core strengths in market research, customer satisfaction measurement, and employee engagement surveys.

In 2025, SurveyMonkey has re-emerged with AI-powered features including automated survey design suggestions, sentiment analysis on open-text responses, and benchmark databases comparing results against industry averages. The company competes with Qualtrics, Typeform, and Google Forms across different market segments. Revenue is estimated at $450-500M annually. SurveyMonkey's 2025 positioning emphasizes the combination of its massive response benchmark database with AI analysis as a competitive moat against newer, feature-lighter alternatives.

## Frequently Asked Questions

### What is SurveyMonkey?
SurveyMonkey is the leading online survey and forms platform used globally for data collection and insights. The company serves organizations across business, education, healthcare, and government sectors.

### What products and services does SurveyMonkey offer?
SurveyMonkey offers online survey creation, forms and questionnaires, market research tools, enterprise feedback management, and data analytics and reporting capabilities.

### Who uses SurveyMonkey?
SurveyMonkey is used by organizations across multiple sectors including business, education, healthcare, and government. The platform serves both individual users and enterprise clients requiring feedback management solutions.

### When was SurveyMonkey founded?
SurveyMonkey was founded in 1999. The company also participated in Y Combinator's W12 batch.

### Where is SurveyMonkey located?
SurveyMonkey is based in San Mateo, California.

### What is SurveyMonkey's current ownership structure?
SurveyMonkey was acquired by Symphony Technology Group (STG) in May 2023 for $1.5 billion ($9.46 per share). The company now operates as a private company following the acquisition.

### What is SurveyMonkey's position in the market?
SurveyMonkey is recognized as the leading online survey and forms platform globally. It is used worldwide for data collection and insights across multiple industries.

### What industry does SurveyMonkey operate in?
SurveyMonkey operates in the productivity industry, specifically focusing on online surveys, forms, and data collection solutions.

### Who is the current CEO of SurveyMonkey?
Eric Johnson was named CEO of SurveyMonkey following the company's acquisition by Symphony Technology Group in 2023.

### What recent developments has SurveyMonkey announced?
In May 2023, SurveyMonkey was acquired by Symphony Technology Group for $1.5 billion and returned to operating under the SurveyMonkey brand. The company previously attempted a $4 billion merger with Zendesk that did not go through.

## Tags

analytics, b2b, b2c, productivity, saas, collaboration

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*