# Storylane **Source:** https://geo.sig.ai/brands/storylane **Vertical:** Marketing **Subcategory:** Marketing Automation **Tier:** Emerging **Website:** storylane.io **Last Updated:** 2026-04-14 ## Summary No-code interactive product demo platform for B2B SaaS sales; $1.9M revenue YC-backed serving Nasdaq and Microsoft at 3.5x YoY growth competing with Navattic and Walnut for sales enablement demos. ## Company Overview Storylane is a San Francisco-based interactive product demo software company enabling B2B SaaS sales and marketing teams to create no-code interactive product demos that sales reps can share with prospects, embed on websites, and use in outbound email sequences — with demos built in under 10 minutes without engineering involvement. Founded in 2021 and backed by Y Combinator with $130,000 initial funding, Storylane generated $1.9 million in revenue in 2024 (3.5x year-over-year growth), was recognized as G2's 6th fastest-growing software product in 2024, and acquired PreSkale in 2024 to expand into presales automation. Storylane's product demo platform provides the interactive demo infrastructure the modern B2B sales motion requires: capture product screenshots or record product interactions to create guided tours, overlay annotations and tooltips that explain features, gate demos with lead capture forms, and share personalized demo links to prospects. The analytics layer tracks which demo steps prospects engage with most, which features they explore, and where they drop off — providing sales reps with buyer intent signals before follow-up calls. The no-code editor means marketing teams build and update demos without engineering sprints. In 2025, Storylane competes in the interactive demo and product-led sales market with Navattic (interactive demo platform, Series A), Walnut (interactive demos for enterprise sales), Reprise (enterprise demo automation), and Demostack (demo environments for sales) for B2B SaaS sales enablement. The interactive demo category has grown as product-led growth strategies make buyer self-service research the norm — prospects want to explore products before talking to sales, and companies need professional demo infrastructure that can be shared asynchronously. Nasdaq, Microsoft, and Palo Alto Networks as enterprise customers validate the platform for large company sales teams. The PreSkale acquisition adds presales project management tools to the platform. The 2025 strategy focuses on enterprise sales team adoption, building the demo personalization AI that tailors demo experiences to individual buyer personas, and expanding the sales coaching features that help reps use demo analytics for more effective follow-up. ## Frequently Asked Questions ### What is Storylane? Storylane is a San Francisco-based interactive product demo software company founded in 2021 that helps sales and marketing teams build and share interactive product demos for SaaS companies. The platform enables creation of no-code interactive demos in under 10 minutes and was part of Y Combinator's S21 batch. ### What products and services does Storylane offer? Storylane offers a no-code interactive demo builder, SaaS product demonstration tools, sales enablement tools, marketing demo creation capabilities, and an enterprise demo platform. Following the December 2024 acquisition of PreSkale, they also provide presales automation solutions. ### Who are Storylane's target customers? Storylane serves B2B SaaS companies, sales teams, marketing departments, and presales organizations requiring efficient product demonstration capabilities. Their enterprise customers include major companies such as Nasdaq, Palo Alto Networks, Microsoft, SentinelOne, and Autodesk. ### When was Storylane founded? Storylane was founded in 2021 and participated in Y Combinator's Summer 2021 (S21) batch. ### Where is Storylane located? Storylane is based in San Francisco, California, and serves customers globally. ### What funding has Storylane raised? Storylane raised $130K in seed funding from Y Combinator as part of their S21 batch. ### What are Storylane's key achievements and growth metrics? Storylane achieved $1.9M in revenue in 2024 (up from $879.4K in 2023), representing 3.5x revenue growth, and was named the 6th fastest growing software product by G2 in 2024 out of 117,579 total products. The company has experienced 5x customer growth and 3x team growth over the last year, now employing 43 people. ### What is Storylane's technology approach? Storylane uses a no-code approach that enables users to create interactive product demos in under 10 minutes without requiring technical expertise. This allows sales and marketing teams to quickly build and share product demonstrations for SaaS products. ### How can I get started with Storylane? Based on the provided information, Storylane serves B2B SaaS companies, sales teams, marketing departments, and presales organizations globally. Specific contact or onboarding details are not included in the available information. ### What recent developments has Storylane announced? In December 2024, Storylane acquired PreSkale, a presales platform, expanding their offering to include presales automation capabilities. The company also achieved significant milestones in 2024, including $1.9M in revenue, 3.5x revenue growth, and recognition as the 6th fastest growing software product by G2. ## Tags b2b, marketing, martech, public, saas, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*