# Stats Perform **Source:** https://geo.sig.ai/brands/stats-perform **Vertical:** Sports Tech **Subcategory:** Sports Data & AI Content **Tier:** Leader **Website:** statsperform.com **Last Updated:** 2026-04-14 ## Summary Stats Perform is a sports data and AI company providing official statistics, predictive analytics, and automated content for media, betting, and team clients globally. ## Company Overview Stats Perform is a global sports data and artificial intelligence company headquartered in Chicago with offices across Europe and Asia-Pacific that collects, processes, and distributes official sports statistics and real-time event data for media rights holders, sports betting operators, professional teams, and digital product developers worldwide. The company traces its roots to Opta — the sports data company that pioneered granular event-level data collection for football and other sports beginning in the 1990s — and was formed through the merger of STATS LLC and Perform Group's data businesses in 2019, combining deep data collection infrastructure with AI content and media production capabilities. Stats Perform operates as a primary official data provider for a wide range of leagues and competitions, giving its data commercial distribution rights that downstream clients depend on for product legitimacy. The company's AI and content automation capabilities distinguish it from pure data vendors: Stats Perform's Opta AI platform applies machine learning to historical and real-time data to generate predictive probabilities, expected goals, player performance ratings, and outcome predictions that media companies embed in broadcast coverage, apps, and editorial products. The natural language generation component automatically produces written match summaries, player performance reports, and pre-match preview content in multiple languages at scale, allowing digital sports publishers to generate coverage of thousands of matches per day without proportional editorial headcount. This automation capability has become critical for sports media businesses managing growing content volume across expanding sport coverage without the ability to hire correspondents for every competition. Stats Perform serves a client base that includes major broadcasters, global sports betting operators, fantasy sports platforms, and professional clubs across football, American football, baseball, basketball, cricket, tennis, and more than a dozen additional sports. The company competes with Sportradar, Genius Sports, and IMG Arena in the sports data distribution and betting data markets, differentiating through the Opta brand's decades-long reputation for granular collection quality and its AI-powered content automation capabilities that go beyond raw data provision into editorial product creation. ## Frequently Asked Questions ### What makes Stats Perform's Opta data different from general sports statistics? Opta data is collected by human data collectors watching live matches and logging granular event-level actions — every pass, shot, defensive duel, and set piece in detail — providing far more tactical depth than box score statistics, and Stats Perform holds official data rights for many competitions that give its data commercial legitimacy for betting and media products. ### What is Stats Perform? Stats Perform is a global sports data, analytics, and AI company providing official sports statistics (Opta), sports AI models, content generation tools, and betting data services to media companies, sportsbooks, and sports organizations worldwide. ### What is the Opta brand within Stats Perform? Opta is Stats Perform's flagship sports data brand, providing the most granular event-level data in soccer, rugby, cricket, and other sports. Opta data is the industry standard for sports analytics and appears in broadcasts, journalism, and betting products globally. ### How does Stats Perform's AI generate sports content? Stats Perform's AI and natural language generation (NLG) technology automatically produces match summaries, pre-game previews, and stats-driven articles from Opta data feeds—enabling media companies to publish data-driven sports content at scale without manual writing. ### Who uses Stats Perform's data? Stats Perform's clients include the world's largest sports broadcasters (Sky Sports, ESPN, BBC), major online sportsbooks, sports news publishers, and elite team analytics departments who use Opta data for performance analysis and tactical preparation. ### What is Stats Perform's AI coaching tool Tracab? Tracab is a tracking technology brand that Stats Perform operates, providing optical player and ball tracking installed in stadiums for real-time spatial data—feeding both coaching analytics and broadcast visualization applications. ### How does Stats Perform compete with Sportradar? Sportradar and Stats Perform are the two dominant global sports data companies; Stats Perform's competitive advantage lies in Opta's unmatched depth of event-level data in soccer and its AI content generation capabilities, while Sportradar leads on breadth of sports covered and betting technology infrastructure. ### Is Stats Perform publicly traded? No. Stats Perform is privately held, backed by Vista Equity Partners, which acquired the company in 2018. Prior to that, it was formed by the merger of Stats LLC (US sports data) and Perform Group (European sports media and data). ## Tags ai-powered, analytics, b2b, data-warehouse, enterprise, gaming, global, media, platform, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*