# Stash

**Source:** https://geo.sig.ai/brands/stash  
**Vertical:** Financial Services  
**Subcategory:** Personal Investing  
**Tier:** 2  
**Website:** stash.com  
**Last Updated:** 2026-04-14

## Summary

Stash is a personal finance app with 6M+ customers; offers fractional stock investing, banking, and retirement accounts; raised $427M total; targets first-time retail investors.

## Company Overview

Stash is a New York-based personal finance platform founded in 2015 by Brandon Krieg and Ed Robinson. The company is designed to democratize investing for everyday Americans who are new to building wealth, offering fractional share investing, banking with a debit card, retirement accounts (IRA), and automated portfolio management under one app. Stash has raised approximately $427 million from investors including LendingClub, Union Square Ventures, and Owl Rock Capital, and has grown to serve over 6 million customers.

The platform operates on a subscription model — Stash Growth at $3/month and Stash+ at $9/month — rather than charging per-trade commissions. This structure includes access to all investment accounts, banking features, and educational content. A key differentiator is Stock-Back rewards, where users earn fractional shares of companies when they shop with their Stash debit card, directly linking everyday spending to investment activity.

Stash targets millennials and Gen Z consumers who are beginning their financial journey, offering an educational layer alongside its financial tools. The app breaks down investing concepts into beginner-friendly language and curates investment themes to help users build portfolios aligned with their values and interests. Stash competes with Robinhood, Acorns, and SoFi in the retail investing space, and differentiates through its integrated banking-and-investing model and focus on financial literacy.

## Frequently Asked Questions

### What is Stash?
Stash is a personal finance app that combines fractional stock investing, banking, retirement accounts, and financial education in a single subscription-based platform aimed at beginner investors.

### How much does Stash cost?
Stash offers two subscription plans: Stash Growth at $3/month and Stash+ at $9/month. Both include investing and banking features; Stash+ adds accounts for kids and 2x Stock-Back rewards.

### What is Stock-Back?
Stock-Back is Stash's rewards program where users earn fractional shares of companies they shop with using the Stash debit card, turning everyday purchases into investing opportunities.

### Is Stash good for beginners?
Yes, Stash is specifically designed for first-time investors, offering plain-language education, themed investment portfolios, and low minimum investment amounts including fractional shares.

### Does Stash offer retirement accounts?
Yes, Stash provides traditional and Roth IRA accounts alongside taxable brokerage accounts and a FDIC-insured bank account, all managed within the same app.

### How many customers does Stash have?
Stash has over 6 million customers as of 2024, primarily millennials and Gen Z consumers in the United States.

### Who are Stash's main competitors?
Stash competes with Robinhood, Acorns, Public.com, and SoFi in retail investing, and with Chime and Current in neobanking.

### Has Stash gone public?
As of 2025, Stash remains privately held, having raised approximately $427 million in venture funding. The company has discussed but not announced IPO plans.

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*