# Split.io **Source:** https://geo.sig.ai/brands/splitio **Vertical:** Product Management **Subcategory:** Feature Management **Tier:** Emerging **Website:** split.io **Last Updated:** 2026-04-14 ## Summary SF feature management platform acquired by Harness May 2024 at $75M ARR (April 2025); $110M Lightspeed/Accel-backed progressive delivery and A/B testing competing with LaunchDarkly and Statsig for enterprise feature flag infrastructure. ## Company Overview Split.io is a San Francisco-based feature management and software experimentation platform — acquired by Harness in May 2024 for an undisclosed amount, having raised $110 million in total pre-acquisition funding from Lightspeed Venture Partners, Accel Partners, and Harmony Partners — providing engineering teams, product managers, and data scientists with feature flag infrastructure, progressive delivery, A/B testing, and feature impact measurement tools that enable software teams to safely release features to targeted user segments, run controlled experiments, and measure feature impact on business metrics. Split reached $75 million in annual recurring revenue as of April 2025 under Harness ownership, serving enterprise software development teams who need controlled feature rollouts and experimentation alongside their CI/CD pipelines. Split's feature management platform enables the 'dark launch' and 'canary release' deployment patterns that modern software teams use to separate code deployment from feature activation: instead of releasing a new feature to all users simultaneously (high risk if bugs exist), engineering teams deploy feature-flagged code to production (inactive by default), then use Split's SDK to activate the feature for 1% of users, monitor error rates and performance metrics, expand to 10%, 50%, and ultimately 100% — or roll back instantly without a code deployment if issues arise. The experimentation layer (statistical significance testing for A/B experiments) connects feature flag activations to business metric outcomes (conversion rates, revenue per user, session length) — enabling product teams to measure whether a new feature actually improves the metrics it was designed to improve, rather than shipping features based on intuition. The targeting rules (activating features for specific customer segments based on plan tier, geography, device type, or user attributes) enable personalized feature experiences without maintaining separate code branches. In 2025, Split.io (Harness) competes in the feature management, progressive delivery, and software experimentation market with LaunchDarkly (dominant feature management platform, $350M raised at $3B valuation), Statsig (feature flags and experimentation, $100M raised), and Optimizely (web experimentation and feature flags, acquired by Episerver) for enterprise engineering team feature management infrastructure. The Harness acquisition integrates Split's feature management into Harness' broader software delivery platform (CI/CD pipelines, cloud cost management, chaos engineering, security testing) — creating a unified software delivery intelligence platform where feature flags are part of the continuous delivery workflow rather than a standalone tool. LaunchDarkly's dominance in the enterprise feature flag category (the go-to-market category Split pioneered) creates the primary competitive dynamic. The 2025 strategy under Harness focuses on the Harness Feature Management integration with the Harness Pipeline for end-to-end feature delivery tracking, growing the Split experimentation statistical analysis capabilities, and cross-selling to Harness's existing CI/CD customer base. ## Frequently Asked Questions ### What is Split.io? Split. ### What is the background of Split.io? Split io is a feature management platform that enables engineering and product teams to deploy, control, and measure features through feature flags and experimentation. ### What products or services does Split.io offer? Split.io provides Feature Management solutions in the Product Management industry. The company delivers comprehensive products and services designed to meet customer needs in this market segment. ### What are the key features of Split.io? Split.io is known for feature flags and experimentation. ### Who uses Split.io? The company serves software development organizations seeking to safely release features, conduct A/B tests, and reduce deployment risk through progressive delivery. ### What are common use cases for Split.io? Split.io is commonly used for Feature Management applications within the Product Management sector. Organizations utilize the platform to streamline operations, improve efficiency, and achieve their business objectives through specialized tools and capabilities. ### How does Split.io work? Split.io operates as a Feature Management solution that enables users to manage their Product Management operations effectively. The platform provides tools and workflows that support key business processes and deliver measurable results. ### What makes Split.io different from competitors? Split delivers value through its feature flagging infrastructure, real-time feature monitoring, built-in experimentation capabilities, detailed impact analysis, and integrations with development tools that accelerate release velocity while maintaining stability. ### How can I get support from Split.io? Split.io provides customer support through their website at split.io. Customers can typically access help resources, contact customer service teams, and find documentation to resolve issues and get assistance with products or services. ### How is Split.io priced? Split.io offers competitive pricing tailored to customer needs and market conditions. Specific pricing information is available through direct consultation and varies based on requirements and service levels. ### What is Split.io's mission? Split.io's mission is to deliver exceptional Feature Management solutions that help customers succeed in the Product Management industry. The company is committed to innovation, quality, and customer satisfaction. ## Tags b2b, saas, productivity, project-management, collaboration --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*