# Spiff

**Source:** https://geo.sig.ai/brands/spiff  
**Vertical:** Marketing  
**Subcategory:** Sales Tools  
**Tier:** Challenger  
**Website:** spiff.com  
**Last Updated:** 2026-04-14

## Summary

Sales commission automation acquired by Salesforce for $419M in 2024; real-time commission visibility and automated ICM calculations now embedded in Salesforce Revenue Cloud.

## Company Overview

Spiff (now Salesforce Spiff) is a sales commission management and incentive compensation platform automating the calculation, payment, and transparency of sales commissions for revenue teams, replacing error-prone spreadsheet-based commission processes with real-time commission visibility for reps and accurate, audit-ready calculations for finance teams. Founded in 2017 in Salt Lake City, Utah, Spiff raised over $110 million before being acquired by Salesforce in February 2024 for an estimated $419 million to strengthen Salesforce's Revenue Cloud offering.

Spiff's platform allows revenue operations and finance teams to define complex commission plans in a visual editor — handling accelerators, SPIFFs, clawbacks, splits, and draw advances — and automatically calculates commissions in real time as deals close in Salesforce. Sales reps gain a transparent view of their commission pipeline and earned commissions, reducing commission disputes and the distraction of reps manually calculating their expected pay. Finance teams gain audit trails and automated payroll-ready commission calculations.

In 2025, Spiff is being integrated into Salesforce Revenue Cloud as the incentive compensation management (ICM) component, competing with Xactly, Varicent, Captivate IQ, and QuotaPath for sales compensation automation market share. Salesforce's acquisition provides Spiff with immediate access to Salesforce's massive customer base — every Salesforce CRM customer with a sales team is a potential Spiff customer. The integration roadmap includes deep Salesforce CRM and CPQ (Configure-Price-Quote) data connections for real-time commission calculation triggered by quote and opportunity stage changes.

## Frequently Asked Questions

### What is Spiff?
Spiff is a sales commission automation and incentive compensation management platform that combines the ease-of-use of spreadsheets with the power of automation at scale. Founded in 2017 and backed by Y Combinator (W20), the company was acquired by Salesforce in February 2024 and now operates as Salesforce Spiff within Sales Cloud.

### What products and services does Spiff offer?
Spiff offers sales commission automation, incentive compensation management, commission tracking software, sales performance management, and automated commission calculations. The platform serves revenue and sales organizations looking to streamline their commission processes.

### Who is Spiff designed for?
Spiff is designed for revenue and sales organizations that need to manage and automate their sales commission and incentive compensation processes.

### When was Spiff founded?
Spiff was founded in 2017 and participated in Y Combinator's Winter 2020 (W20) batch.

### Where is Spiff located?
Spiff is based in Lehi, Utah.

### How much funding has Spiff raised?
Spiff raised $117 million in total funding, including a $50 million Series C round in May 2023 led by Salesforce Ventures. Other investors include Lightspeed, Norwest, Kickstart Fund, and Album.

### What were Spiff's key achievements before acquisition?
Before being acquired by Salesforce, Spiff achieved 100% year-over-year revenue growth and was serving nearly 1,000 customers.

### What is Spiff's approach to commission management?
Spiff combines the ease-of-use of spreadsheets with the power of automation at scale, making commission management accessible while maintaining enterprise-level capabilities.

### How can I access Spiff's services?
Spiff now operates as Salesforce Spiff within Sales Cloud following its acquisition by Salesforce in February 2024.

### What is the latest news about Spiff?
Salesforce announced the acquisition of Spiff in December 2023, and the deal closed on February 1, 2024. Spiff now operates as Salesforce Spiff within the Sales Cloud product suite.

## Tags

b2b, crm, marketing, martech, saas, scaleup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*