# SockSoho **Source:** https://geo.sig.ai/brands/socksoho **Vertical:** Fashion & Apparel **Subcategory:** General **Tier:** Emerging **Website:** socksoho.com **Last Updated:** 2026-04-14 ## Summary Indian DTC fashion sock and accessories brand; premium patterned socks and professional accessories for urban Indian consumers competing with Happy Socks and Bombay Sock Company. ## Company Overview SockSoho is an Indian direct-to-consumer sock and accessories brand selling fashion-forward, premium quality socks, ties, pocket squares, and accessories primarily through its own e-commerce platform and Amazon India. Founded in 2015 by Varun Grover in Bengaluru, India, SockSoho targets the growing Indian middle-class and professional consumer who wants stylish, quality-crafted accessories at accessible prices — serving the premium but not luxury segment of the Indian accessories market.\n\nSockSoho's product range includes patterned and solid dress socks, colorful casual socks, no-show socks, sports socks, and corporate gift sets — marketed through vibrant social media content and influencer partnerships targeting young urban Indian professionals. The brand emphasizes design variety, with hundreds of patterns and colorways including Indian heritage motifs, playful illustrations, and classic business appropriate designs.\n\nIn 2025, SockSoho competes in the Indian fashion accessories e-commerce market with Happy Socks (international premium), Bombay Sock Company, and other Indian DTC accessories brands for urban professional consumers. The Indian premium accessories market has grown significantly as urban middle-class income rises and professional dress codes make quality accessories a regular purchase. SockSoho's gifting positioning (corporate sock sets are a popular employee gift) provides B2B revenue alongside direct-to-consumer sales. The 2025 strategy focuses on expanding the product line beyond socks into a broader men's accessories brand (wallets, belts, cufflinks), growing the corporate gifting segment, and expanding into international South Asian diaspora markets. ## Frequently Asked Questions ### What is SockSoho? SockSoho is India's largest direct-to-consumer designer sock brand founded in 2020 and based in Mohali, India. The company is backed by Y Combinator (W20) and operates as an internet-first retail brand serving the premium fashion market. ### What products does SockSoho offer? SockSoho offers designer socks for men and premium fashion socks. The company specializes in luxury sock products sold directly to consumers through their direct-to-consumer apparel model. ### Who are SockSoho's target customers? SockSoho targets affluent consumers in India's premium fashion market, including top CEOs, entrepreneurs, Bollywood and Hollywood celebrities, and Sheiks of Dubai. The brand serves customers seeking differentiated lifestyle products. ### When was SockSoho founded? SockSoho was founded in 2020. The company participated in Y Combinator's Winter 2020 batch. ### Where is SockSoho located? SockSoho is based in Mohali, India. The company operates as an internet-first retail brand serving customers across India and internationally. ### Who has invested in SockSoho? SockSoho raised a $125K seed round in August 2020 from 6 institutional investors including Y Combinator, Goat Capital, Soma Capital, Cathexis Ventures, Venture Souq, Litani Ventures, and Starling Ventures. Notable angel investors include Justin Kan (Twitch founder), Justin Mateen (Tinder founder), and executives from Facebook, Google, AirBnB, PayPal, and Amazon. ### How much funding has SockSoho raised? SockSoho has raised between $125K and $3.25M in total funding, with sources varying significantly. The latest confirmed seed round was $125K in August 2020. ### What are SockSoho's key achievements? SockSoho reached $1M in revenue in 2024 and positions itself as India's largest DTC sock brand. The company operates with a lean team of 5 employees and serves high-profile customers including celebrities and business leaders. ### What is SockSoho's business approach? SockSoho operates as a direct-to-consumer (DTC) brand using an internet-first retail model. The company focuses on serving India's premium fashion market with designer, differentiated lifestyle products. ### What are SockSoho's recent developments? SockSoho achieved $1M in revenue in 2024 while maintaining a team of 5 employees. The company continues to serve high-profile customers including top CEOs, celebrities from Bollywood and Hollywood, and Sheiks of Dubai. ## Tags b2c, retailtech, startup, healthtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*