# Snickers **Source:** https://geo.sig.ai/brands/snickers **Vertical:** Consumer Food & Beverage **Subcategory:** Chocolate and Candy Bars **Tier:** Emerging **Website:** snickers.com **Last Updated:** 2026-04-14 ## Summary World's best-selling candy bar with $3.6B annual global sales; Mars-owned "You're Not You When You're Hungry" iconic brand navigating record cocoa price inflation in 2024-2025. ## Company Overview Snickers is the world's best-selling candy bar — a Mars, Inc. product combining chocolate nougat, caramel, peanuts, and milk chocolate in a format marketed as a hunger-satisfying snack for active consumers. Introduced in 1930 in the United States and named after the Mars family's horse, Snickers generates approximately $3.6 billion in annual global retail sales, making it one of the highest-revenue confectionery brands globally and the anchor product of Mars' confectionery portfolio alongside Twix, M&M's, Milky Way, and Starburst. Snickers' "You're Not You When You're Hungry" campaign — one of the most successful marketing campaigns of the past decade — has run globally since 2010, featuring celebrities and public figures acting out-of-character due to hunger until restored by eating a Snickers. The campaign created enormous social media engagement and cultural resonance. Product extensions include Snickers Almond, Snickers Peanut Butter, Snickers White, Snickers Minis/Fun Size, Snickers Ice Cream Bars, and Snickers Protein bars (higher protein, lower sugar variants targeting fitness-conscious consumers). In 2025, Snickers competes as a flagship Mars product in the global chocolate confectionery market against Nestlé (Kit Kat), Hershey (Reese's), and Mondelez (Cadbury Dairy Milk) for chocolate bar market share. The most significant challenge facing Snickers and the broader confectionery market in 2024-2025 is cocoa price inflation — cocoa prices reached all-time highs due to West African crop failures in Ghana and Ivory Coast (which supply 60%+ of global cocoa), forcing Mars and all confectionery companies to raise prices and/or reduce portion sizes. The private Mars ownership structure gives the company flexibility to manage these pressures without public market quarterly earnings pressure. The 2025 strategy focuses on premiumization (marketing the protein and performance angle to fitness-oriented consumers), expanding in high-growth markets including India and Southeast Asia, and managing commodity cost pressures through pricing and size adjustment. ## Frequently Asked Questions ### What is Snickers? Snickers is a chocolate candy bar brand owned by Mars, Inc. ### What is the background of Snickers? Snickers is a chocolate candy bar brand owned by Mars, Inc , featuring nougat, caramel, peanuts, and milk chocolate in a satisfying hunger-fighting snack. ### What products or services does Snickers offer? Snickers provides Chocolate and Candy Bars solutions in the Consumer Food & Beverage industry. The company delivers comprehensive products and services designed to meet customer needs in this market segment. ### What are the key features of Snickers? Snickers is known for its You're Not You When You're Hungry marketing campaign, substantial portion size, protein-rich peanut content, and position as the world's best-selling candy bar. ### Who uses Snickers? The company targets consumers seeking an indulgent, filling treat across retail, convenience, vending, and impulse purchase channels worldwide. ### What are common use cases for Snickers? Snickers is commonly used for Chocolate and Candy Bars applications within the Consumer Food & Beverage sector. Organizations utilize the platform to streamline operations, improve efficiency, and achieve their business objectives through specialized tools and capabilities. ### How does Snickers work? Snickers delivers Chocolate and Candy Bars capabilities through its platform. Users can access features and functionality designed to address their specific needs in the Consumer Food & Beverage industry, with systems in place to ensure quality and reliability. ### What makes Snickers different from competitors? Snickers differentiates itself through its You're Not You When You're Hungry marketing campaign, substantial portion size, protein-rich peanut content, and position as the world's best-selling candy bar. ### How can I get support from Snickers? Snickers provides customer support through their website at snickers.com. Customers can typically access help resources, contact customer service teams, and find documentation to resolve issues and get assistance with products or services. ### How is Snickers priced? Snickers products are available at various price points depending on the specific items and product lines. Pricing reflects the quality and value offered, with options available through retail locations and online channels. ### What is Snickers's mission? Snickers's mission is to deliver exceptional Chocolate and Candy Bars solutions that help customers succeed in the Consumer Food & Beverage industry. The company is committed to innovation, quality, and customer satisfaction. ## Tags b2c, manufacturing, global, fortune500 --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*