# Sleep Number **Source:** https://geo.sig.ai/brands/sleep-number **Vertical:** Home Improvement & Furniture **Subcategory:** General **Tier:** Unknown **Website:** sleepnumber.com **Last Updated:** 2026-04-14 ## Summary Minneapolis smart adjustable bed company (NASDAQ: SNBR) with SleepIQ biometric tracking in 650+ US stores; ~$1.9B revenue competing with Tempur-Sealy for premium sleep technology and adjustable mattress market. ## Company Overview Sleep Number Corporation is a Minneapolis, Minnesota-based sleep technology company — listed on NASDAQ (NASDAQ: SNBR) — manufacturing, selling, and servicing smart adjustable beds and sleep tracking systems through its direct-to-consumer model of 650+ retail stores across the US and direct online sales. Founded in 1987 as Select Comfort and rebranded Sleep Number in 2017, the company generated approximately $1.9 billion in net sales in fiscal year 2024 (declining from the pandemic-era peak as the home furnishings category normalized), selling the 360 Smart Bed lineup that combines dual air chamber technology (each sleeper adjusts their side independently from 0-100 firmness setting) with integrated SleepIQ biometric tracking. Sleep Number's SleepIQ technology is the platform's core differentiation: biometric sensors embedded in the mattress track heart rate, breathing rate, movement, and sleep stages throughout the night without requiring a wearable device, feeding data into the SleepIQ app that generates a daily SleepIQ score and personalized sleep recommendations. The Responsive Air feature automatically adjusts firmness during the night based on the sleeper's position and movement — an autonomic adjustment that prevents the need for manual re-calibration. The Climate360 system (heating and cooling zones on each side of the mattress) addresses the temperature regulation need that both individual preferences and menopause-related hot flash management require. Sleep Number's subscription revenue (SleepIQ app premium tier, extended service plans) adds recurring revenue alongside the high-ticket bed purchase. In 2025, Sleep Number (NASDAQ: SNBR) competes in the premium mattress and sleep technology market with Tempur-Sealy International (NYSE: TPX, Tempur-Pedic and Stearns & Foster, ~$4.5B revenue), Purple Innovation (NASDAQ: PRPL, polymer grid technology), and Casper (now private) for premium adjustable and smart mattress purchase. The home furnishings category has contracted from pandemic-era demand peaks — Sleep Number's revenues and margins compressed through 2023-2024 as consumer spending prioritized experiences over big-ticket home goods. Sleep Number's retail store model (company-owned showrooms rather than third-party retail) provides full-margin control but requires significant fixed cost management during demand downturns. The 2025 strategy focuses on operational cost reduction, growing the financing program for high-ticket bed purchases, and promoting the health data integration (Apple Health, Garmin, Oura compatibility) that positions Sleep Number beds as medical-grade sleep health infrastructure. ## Frequently Asked Questions ### What is Sleep Number? Sleep Number generated $2B revenue 2024 (NASDAQ: SNBR $1B market cap, 600+ retail stores, adjustable firmness Sleep Number 0-100 settings $2,500+ queen, smart bed sleep tracking). Founded 1987 Minneapolis as Select Comfort. 2017 rebranded Sleep Number. ### When was Sleep Number founded? Sleep Number was founded in 1987 in Minneapolis, Minnesota. Founded 1987 Minneapolis as Select Comfort by Robert Walker (adjustable air chamber Sleep Number 0-100). 2017 rebranded Sleep Number. Smart bed SleepIQ tracking. $2B 2024, 600 retail stores, Tempur/Purple competition. ### What are Sleep Number's major milestones? Sleep Number's history includes several key milestones: In 1987, Select Comfort Founded Minneapolis: Robert Walker. Adjustable air chamber Sleep Number 0-100. In 2017, Rebranded Sleep Number: Smart bed positioning. SleepIQ app tracking. In 2024, $2B Revenue, 600 Retail Stores, Smart Bed Technology: Responsive air. Sleep tracking. Tempur/Purple/Casper competition. 4K employees. ### What is Sleep Number's mission? Sleep Number's mission is to To improve lives by individualizing sleep experiences through adjustable firmness technology that allows each sleeper to find their ideal Sleep Number setting. ### Who founded Sleep Number? Sleep Number was founded by Robert Walker. Sleep Number founded 1987 Minneapolis as Select Comfort by Robert Walker (adjustable air chamber mattress Sleep Number 0-100 firmness settings). 2017 rebranded Sleep Number. Proprietary technology differentiation. Retail 600+ stores. $2B 2024, Tempur/Purple competition. SleepIQ smart tracking. 4K employees. ### How does Sleep Number's smart bed technology work? Sleep Number 360 Smart Beds use a dual air chamber system where each side of the bed contains an air bladder that can be inflated or deflated via the SleepIQ app or responsive air technology — adjusting firmness independently for each sleeper from a scale of 0 (very soft) to 100 (very firm). The integrated SleepIQ biometric tracking system uses sensors embedded in the mattress to monitor breathing rate, heart rate, and movement throughout the night, computing a daily Sleep IQ Score that reflects sleep quality. The 360 Smart Bed's Responsive Air feature can automatically adjust firmness during the night in response to detected position changes, without waking the sleeper. ### Why does Sleep Number use a direct-to-consumer retail model? Sleep Number sells exclusively through its own 650+ retail showrooms across the US and direct online sales — with no wholesale distribution to third-party furniture retailers or department stores. This direct model allows Sleep Number to control the customer experience (ensuring trained associates explain the SleepIQ technology), maintain premium pricing without discount retailer pressure, capture customer data from the ongoing SleepIQ app relationship, and earn service revenue from smart bed warranties and accessories. The approach sacrifices distribution breadth for customer relationship quality — Sleep Number's 15-year limited warranty and customer service relationship is a key retention driver. ### What is Sleep Number's addressable market and competitive position? Sleep Number competes in the premium and luxury mattress segment — positioned above mass-market innerspring beds and alongside Tempur-Pedic, Saatva, and Purple in the $2,000-8,000+ mattress price tier. The company's smart bed positioning is unique in the segment, with biometric sleep tracking integrated into the mattress itself rather than requiring a separate wearable, differentiating Sleep Number from competitors who offer traditional comfort without the data layer. Sleep Number generated approximately $1.9 billion in revenue in fiscal 2024 — down from the pandemic-era peak of $2.2 billion as the home furnishings super-cycle normalized — and serves the consumer segment that prioritizes sleep technology investment. ## Tags b2c, retailtech, marketplace, global, public, proptech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*