# Simile

**Source:** https://geo.sig.ai/brands/simile  
**Vertical:** Artificial Intelligence  
**Subcategory:** AI Digital Twins  
**Tier:** Emerging  
**Website:** simile.ai  
**Last Updated:** 2026-04-25

## Summary

Raised $100M Series A in February 2026 led by Index Ventures with Fei-Fei Li and Andrej Karpathy backing, after CVS Health and Telstra adopted its AI digital twin platform to replace focus groups.

## Company Overview

Simile is a Stanford spinout founded in 2025 by Percy Liang, Michael Bernstein, and Joon Sung Park that built the first AI simulation of society — a platform populated by generative agents trained on real human behavioral data to faithfully simulate how specific demographic segments make decisions. Enterprises use Simile to replace slow, expensive focus groups and A/B tests with instant, scalable AI simulations. Early enterprise customers include CVS Health for inventory optimization and Telstra for customer strategy decisions.

## Frequently Asked Questions

## Tags

ai-powered, analytics, saas, b2b, enterprise, platform, marketing, startup, automation

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-25.*