# Shimmer

**Source:** https://geo.sig.ai/brands/shimmer  
**Vertical:** Healthcare  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** shimmer.care  
**Last Updated:** 2026-04-14

## Summary

SF ADHD coaching platform connecting adults with certified coaches for 12-week executive function programs; $4M General Catalyst and YC backed at $1M ARR competing for the adult ADHD behavioral support market.

## Company Overview

Shimmer is a San Francisco-based digital health company connecting adults with ADHD to certified ADHD coaches through one-on-one video coaching sessions — providing structured 12-week coaching programs ($1,800-$2,400) featuring executive function skill building, evidence-based ADHD strategies, and accountability support for the estimated 10 million US adults with ADHD who are unmedicated or seeking behavioral support beyond medication. Founded in 2021 by former Salesforce executives Christal Bemont and Yev Khessin and backed with $4 million raised from General Catalyst and Y Combinator, Shimmer achieved $1 million in ARR as of April 2024 and facilitated 15,000+ coaching sessions.

Shimmer's coaching program addresses the implementation gap for adult ADHD management: medication manages symptoms but doesn't teach the executive function skills (planning, prioritization, time management, impulse control) that ADHD impairs. ADHD coaching builds these skills through structured goal-setting, accountability check-ins, and cognitive strategies adapted to each client's ADHD presentation and life circumstances. Shimmer's coach matching algorithm pairs clients with coaches who specialize in their specific ADHD challenges (workplace productivity, relationship management, financial organization) and life stage (early career, parenting, academic). The app provides between-session tracking, habit monitoring, and communication tools that maintain coaching momentum between weekly video calls.

In 2025, Shimmer competes in the adult ADHD support and coaching market with ADDA (ADHD coaching community), Done (ADHD telehealth diagnosis and medication, $60M raised), Cerebral (mental health platform, ADHD assessment), and traditional in-person ADHD coaching for evidence-based ADHD skill development. The adult ADHD market has grown rapidly as COVID-era productivity challenges prompted many adults to seek ADHD assessments for the first time — diagnosis rates among 25-45 year old adults increased 50%+ from 2020-2023. General Catalyst's backing reflects healthcare VC conviction in tech-enabled mental health and behavioral health coaching. The 2025 strategy focuses on employer benefit partnerships (companies offering Shimmer as an employee wellness benefit for neurodiverse employees), insurance reimbursement pathways for ADHD coaching, and expanding the coach network to reduce program wait times.

## Frequently Asked Questions

### What is Shimmer?
Shimmer is a San Francisco-based digital health company that provides ADHD coaching services through a dedicated app. Founded in 2021, Shimmer connects adults with ADHD to certified ADHD coaches for personalized 1-on-1 video sessions.

### What services does Shimmer offer?
Shimmer offers ADHD coaching through 1-on-1 video sessions with certified coaches, including executive function training, time management tools, organization techniques, goal-setting frameworks, and accountability support. The company also provides medication complement services, flexible scheduling, and mental health support.

### Who is Shimmer designed for?
Shimmer is designed for adults diagnosed with ADHD across the United States. The platform serves individuals seeking personalized coaching and evidence-based strategies to manage their ADHD.

### When was Shimmer founded and by whom?
Shimmer was founded in 2021 by Christal Bemont (former Talend CEO and Salesforce VP) and Yev Khessin (formerly of Zendesk and Salesforce). The company was part of Y Combinator's Summer 2021 batch.

### Where is Shimmer located?
Shimmer is based in San Francisco, California. The company serves adults with ADHD across the United States.

### How much funding has Shimmer raised?
Shimmer has raised $4 million in total funding, including a $3.5 million seed round led by General Catalyst with participation from Y Combinator.

### What are Shimmer's key achievements and metrics?
As of April 2024, Shimmer has achieved $1 million in annual recurring revenue (ARR), facilitated over 15,000 coaching sessions, and employs 9 people. The company has grown significantly since its 2021 founding.

### What is Shimmer's approach to ADHD coaching?
Shimmer uses certified ADHD coaches who provide personalized, evidence-based strategies through 1-on-1 video sessions via a dedicated app. The approach includes executive function training, accountability support, and flexible scheduling tailored to each individual's needs.

### How much does Shimmer's coaching program cost?
Shimmer charges between $1,800 and $2,400 for its 12-week coaching programs. The programs include personalized 1-on-1 video sessions with certified ADHD coaches.

### What recent developments has Shimmer announced?
As of April 2024, Shimmer reached $1 million in annual recurring revenue and has facilitated over 15,000 coaching sessions. The company continues to operate with 9 employees while serving adults with ADHD across the United States.

## Tags

healthtech, north-america, b2b

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*