# Sett

**Source:** https://geo.sig.ai/brands/sett  
**Vertical:** Artificial Intelligence  
**Subcategory:** AI Game Marketing  
**Tier:** Emerging  
**Website:** sett.ai  
**Last Updated:** 2026-04-14

## Summary

Raised $30M Series B (Mar 2026) from Greenfield, Bessemer, and F2. $57M total. Profitable. Clients include Zynga and Playtika. AI agents automate game UA creatives.

## Company Overview

Sett deploys AI agents to automate user acquisition creative production for mobile game studios — one of the highest-spend, most repetitive categories in mobile gaming marketing. The company raised $30 million in Series B financing in March 2026 from Greenfield Partners, Bessemer Venture Partners, and F2, bringing total funding to $57 million. Founded in 2023, Sett is already profitable, with clients including Zynga and Playtika — two of the world's largest mobile game publishers.

Mobile game user acquisition teams produce hundreds of creative variations daily (video ads, playable ads, static images) testing which assets perform best on TikTok, Meta, Google, and Apple Search. This high-volume, high-iteration creative process is exactly what AI agents can automate: Sett's platform generates creative variations, tests them across channels, and feeds performance data back to improve future generation — closing the creative-performance loop that previously required large UA teams.

The company is expanding beyond gaming into fintech and e-commerce by end of 2026, recognizing that the same high-volume creative automation is needed anywhere businesses spend heavily on performance marketing. Ben Feder, the former CEO of Take-Two Interactive (GTA, NBA 2K), is an investor — a credibility signal from someone who oversaw billions in game marketing spend.

## Frequently Asked Questions

### What does Sett do?
AI agents that automate mobile game user acquisition creative production — generating video ads, playables, and static images, then testing across TikTok, Meta, Google, and Apple Search.

### How much has Sett raised?
$30M Series B in March 2026 from Greenfield, Bessemer, and F2. $57M total. Already profitable.

### Who are Sett's clients?
Zynga and Playtika among others — two of the world's largest mobile game publishers.

### What is Sett expanding into?
Fintech and e-commerce by end of 2026 — the same high-volume creative automation need exists anywhere businesses spend heavily on performance marketing.

### What specific marketing problems does Sett solve for game studios?
Game marketing suffers from creative testing bottlenecks — studios need dozens of ad variants (different gameplay footage, music, hooks) to test against target audiences, but video creative production is slow and expensive. Sett's AI automates variant generation, testing, and performance prediction, enabling game marketing teams to run 10x more creative experiments at a fraction of the production cost.

### What AI capabilities does Sett use to generate game marketing content?
Sett uses generative video AI to remix gameplay footage, AI copywriting to generate ad hooks and descriptions, and predictive performance models trained on gaming ad data to score which creative variants will perform before spending on real traffic. The closed-loop system learns from live campaign performance data to improve predictions over time.

### What game genres and platforms does Sett serve?
Sett primarily serves mobile game studios (the highest-volume paid user acquisition market) with hypercasual, mid-core, and casual game genres as primary customers. It generates ad creative optimized for TikTok, Meta (Facebook/Instagram), Google UAC, and AppLovin — the major mobile game user acquisition channels where creative refresh rate and variant diversity directly determine campaign ROAS.

### What is Sett's expansion beyond game marketing?
Sett is expanding its AI creative production and testing platform into adjacent entertainment verticals — streaming (movie/show trailers), consumer apps, and sports entertainment — where high-volume creative testing and video-first advertising are similarly important. The gaming market provides proof of concept and training data for the creative performance prediction models that generalize to other video advertising categories.

## Tags

ai-powered, b2b, saas

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*