# Schick **Source:** https://geo.sig.ai/brands/schick **Vertical:** Beauty & Personal Care **Subcategory:** Shavers and Razors **Tier:** Emerging **Website:** schick.com **Last Updated:** 2026-04-14 ## Summary Edgewell Personal Care razor brand with Hydro hydrating technology; competing with Gillette's dominant market share through skin-comfort positioning for men's and women's cartridge razors. ## Company Overview Schick is a global personal care brand producing razors, blades, and shaving products — manufacturing manual cartridge razors (Schick Hydro Silk for women, Schick Hydro for men), disposable razors (Schick Xtreme), and electric shavers under the Schick and Wilkinson Sword brands. Schick is owned by Edgewell Personal Care (NYSE: EPC), the consumer goods company that also owns Wilkinson Sword, Carefree, Playtex, and Banana Boat, spun off from Energizer Holdings in 2015. Edgewell generates approximately $2.2 billion in annual net revenue.\n\nSchick's razor technology focuses on skin comfort alongside blade sharpness — the Hydro line uses a hydrating gel reservoir in the razor head that releases during shaving to protect skin, positioning Schick as the more skin-friendly alternative to Gillette's Fusion ProShield. The Quattro (4-blade) and Hydro 5 (5-blade) systems compete directly with Gillette's 3, 4, and 5-blade cartridge systems in the premium refillable cartridge razor market, while the disposable line competes on value pricing. Women's razors (Schick Intuition, Hydro Silk) are a significant segment with differentiated ergonomics and features.\n\nIn 2025, Schick competes with Gillette (P&G, the dominant razor brand with approximately 60% US market share), Harry's (Edgewell also acquired Harry's, though the FTC blocked the initial deal), BIC, and Dollar Shave Club (Unilever) for men's and women's razor market share. Edgewell's ownership of multiple razor brands (Schick, Wilkinson Sword) gives it scale in the category. The razor market faces long-term headwinds from changing shaving habits among younger consumers (the beard trend reducing frequency) and competition from DTC brands. Edgewell's 2025 strategy for Schick focuses on the skin comfort positioning, growing women's premium razors (a higher-margin segment), and defending retail distribution against P&G's Gillette marketing spend. ## Frequently Asked Questions ### What is Schick? Schick is a beauty & personal care company specializing in shavers and razors. Schick is a global personal care brand owned by Edgewell Personal Care, manufacturing razors, razor blades, and shaving products for men and women. The platform serves customers through its website at schick.com. ### Who founded Schick? Schick operates in the beauty & personal care sector, focusing on shavers and razors solutions. The company has developed a strong market position through its specialized offerings and commitment to serving its target customer base. ### What products and services does Schick offer? Schick provides shavers and razors solutions in the beauty & personal care space. Schick is a global personal care brand owned by Edgewell Personal Care, manufacturing razors, razor blades, and shaving products for men and women. The company's offerings are designed to meet specific industry needs and customer requirements. ### What are the key features of Schick's offerings? Schick's shavers and razors solutions include advanced features tailored for the beauty & personal care industry. The platform delivers comprehensive capabilities designed to enhance user experience and operational efficiency. These features are built to address specific market needs and competitive challenges. ### Who uses Schick? Schick is utilized by professionals and organizations in the beauty & personal care industry who require shavers and razors solutions. The platform caters to users seeking specialized capabilities and industry-specific functionality. ### How much does Schick cost? Schick offers pricing plans tailored to different customer needs and usage levels. Potential customers should visit schick.com to explore current pricing options, request quotes, or contact the sales team for customized enterprise pricing information. ### What customer support does Schick provide? Schick offers customer support services to assist users with their shavers and razors needs. Support resources typically include online documentation, help centers, and customer service channels. Specific support options and availability can be found on the Schick website. ### How does Schick integrate with other systems? Schick provides integration capabilities designed to work within existing beauty & personal care technology ecosystems. The platform typically offers APIs, connectors, or native integrations to facilitate data exchange and workflow automation with complementary business systems. ### How long does it take to implement Schick? Implementation timelines for Schick vary based on organizational requirements, existing infrastructure, and customization needs. The onboarding process typically involves setup, configuration, data migration, and user training. Organizations should consult with Schick's implementation team for project-specific timelines. ### How does Schick compare to competitors? Schick differentiates itself in the beauty & personal care market through its specialized shavers and razors capabilities. The platform's competitive advantages include industry-specific features, user experience design, and targeted functionality that addresses particular market needs. Detailed competitive comparisons are available through product demonstrations and sales consultations. ### What are common use cases for Schick? Schick is commonly used for shavers and razors applications within the beauty & personal care industry. Organizations leverage the platform to streamline operations, improve efficiency, and achieve specific business objectives. Use cases span various operational scenarios and organizational contexts. ### What is Schick's company mission? Schick's mission centers on delivering exceptional shavers and razors solutions for the beauty & personal care industry. The company is committed to innovation, customer success, and continuous improvement of its platform capabilities. This mission guides product development and customer service initiatives. ## Tags b2c, global, public, retailtech, healthtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*