# Samsara **Source:** https://geo.sig.ai/brands/samsara **Vertical:** Transportation **Subcategory:** IoT Fleet Management **Tier:** Leader **Website:** samsara.com **Last Updated:** 2026-04-14 ## Summary NYSE-listed (IOT) connected operations platform at $1.26B ARR with 40%+ growth; AI dash cams, fleet telematics, and equipment monitoring competing with Geotab and Motive for physical operations IoT. ## Company Overview Samsara is a San Francisco-based IoT platform providing connected operations visibility for physical industries — fleet management (GPS tracking, driver safety cameras, HOS compliance), equipment monitoring (utilization, fault detection), and site visibility (fixed cameras, environmental sensors) — serving transportation, construction, field services, utilities, and logistics companies that operate mobile assets and physical facilities. Listed on NYSE (NYSE: IOT), Samsara was founded in 2015 by Sanjit Biswas and John Bicket (founders of Meraki, acquired by Cisco) and generated $1.26 billion in annualized recurring revenue in fiscal year 2025 with 40%+ growth, serving 22,000+ customers including Coca-Cola Bottling, Canada Dry, and major US school districts. Samsara's platform integrates three data streams: the AI Dash Cam captures video of critical driving events (hard brake, collision, distracted driving detection), automatically uploads clips for driver coaching, and generates fleet safety scores; the Vehicle Gateway telematics device transmits real-time GPS, engine diagnostics, and fuel consumption; and the Asset Gateway monitors non-powered equipment with GPS and sensors. Samsara's connected operations platform aggregates these streams into a unified operations dashboard, enabling fleet managers to monitor every vehicle and asset from a single screen rather than multiple point solutions. The AI-powered coaching module automatically assigns driver safety training videos based on detected risky behaviors, reducing manual manager intervention in safety programs. In 2025, Samsara (NYSE: IOT) competes in the fleet telematics and IoT platform market with Geotab (private, 4M connected vehicles, strong open platform), Verizon Connect (enterprise), and Motive (formerly KeepTruckin, $600M+ raised) for connected operations platform adoption. Samsara's 2021 NYSE IPO established it as the high-growth IoT platform benchmark — growing revenue 40%+ annually while building toward profitability. The 2025 strategy focuses on the Connected Operations Cloud as an enterprise platform that expands from fleet into all physical operations (workforce, equipment, facilities), growing internationally (UK, Canada, Australia), and AI-powered Fleet Safety Score that insurers use for commercial auto underwriting. ## Frequently Asked Questions ### What is Samsara? Samsara reported Q3 FY2025 results with $1.35 billion in ARR (35% YoY growth), $322 million Q3 revenue (36% YoY growth), surpassed 100 $1-million-plus ARR customers, and delivered quarterly record 10% adjusted free cash flow margin. ### When was Samsara founded? Samsara was founded in 2015 in San Francisco, California. In May 2015, Sanjit Biswas and John Bicket reunited after their successful exit from Meraki to launch Samsara. They recognized that businesses lacked real-time data and actionable insights for their physical operations, relying on outdated and manual processes. They envisioned a Connected Operations Cloud platform that would harness IoT data to digitize physical operations, making them safer, more efficient, and sustainable. ### What are Samsara's major milestones? Samsara has achieved significant milestones throughout its history. 2015: Samsara founded in San Francisco by Sanjit Biswas and John Bicket with $25M Series A from Andreessen Horowitz. 2015: Launch of Vehicle Gateway for real-time fleet operations tracking. 2018: European headquarters opened in London. 2019: AI dash cameras introduced using computer vision. 2021: Surpassed $300M in run-rate subscription revenue, serving 20,000+ customers. These milestones represent the company's evolution and growth in its industry. ### What is Samsara's mission? Samsara's mission is to To improve the safety, efficiency, and sustainability of the operations that power the global economy by building the system of record for physical operations and delivering actionable insights through AI and IoT technology. ### Who founded Samsara? Samsara was founded by Sanjit Biswas and John Bicket. ### Who uses Samsara? Samsara reported Q3 FY2025 results with $1.35 billion in ARR (35% YoY growth), $322 million Q3 revenue (36% YoY growth), surpassed 100 $1-million-plus ARR customers, and delivered quarterly record 10% adjusted free cash flow margin. ### How does Samsara's AI dashcam work, and what driver safety events does it detect? Samsara's AI-powered dashcams use onboard computer vision to detect distracted driving, drowsiness, mobile phone use, following distance violations, harsh braking, and seatbelt non-compliance in real time — triggering in-cab audio alerts and automatically uploading video clips to fleet managers for coaching review. The system applies machine learning trained on billions of miles of driving data to distinguish genuine safety events from false positives, reducing alert fatigue for safety managers. Fleets using Samsara's AI dashcams report meaningful reductions in accident rates and insurance premiums. ### What industries beyond trucking does Samsara serve, and how does its platform extend to non-vehicle assets? Samsara serves construction, oil and gas, utilities, field services, and food and beverage companies in addition to transportation — industries where tracking people, vehicles, and equipment across distributed operations drives significant cost and safety impact. Beyond GPS vehicle tracking, Samsara's Industrial IoT sensors monitor stationary equipment utilization, refrigeration temperatures, generator fuel levels, and environmental conditions at fixed facilities, giving operations managers a unified connected operations platform across mobile fleets and fixed assets. ## Tags b2b, enterprise, hardware, iot, transportation, public, supply-chain --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*