# Salesforce Nonprofit **Source:** https://geo.sig.ai/brands/salesforce-nonprofit **Vertical:** Nonprofit, Association & Government Software **Subcategory:** Nonprofit CRM & Program Management (Salesforce) **Tier:** Leader **Website:** salesforce.org **Last Updated:** 2026-04-14 ## Summary Nonprofit-specific CRM and program management built on Salesforce. San Francisco CA. Salesforce.org unit. 50,000+ nonprofits. Donated/discounted licenses through Power of Us program. ## Company Overview Salesforce Nonprofit, operated through Salesforce.org, brings the full Salesforce CRM platform to nonprofit organizations through the Nonprofit Success Pack (NPSP) — an open-source data model and set of features layered on top of Salesforce that structures the platform for constituent relationship management, fundraising, and program tracking. Through the Power of Us program, Salesforce.org provides 10 donated Salesforce licenses and deep discounts to qualifying nonprofits, making Salesforce accessible to organizations that could not otherwise afford enterprise CRM licensing. Over 50,000 nonprofits worldwide use Salesforce through this program.\n\nThe Nonprofit Success Pack provides a nonprofit-optimized data model with objects for households, affiliations, recurring donations, soft credits, and payment processing. Organizations can extend the NPSP with Salesforce's full suite — Flow automation, Einstein AI, Marketing Cloud, Experience Cloud member portals, and thousands of AppExchange partners including dedicated nonprofit apps for grant management, program evaluation, and volunteer management.\n\nSalesforce Nonprofit competes at the upper end of the nonprofit CRM market where its enterprise-grade capabilities justify implementation complexity. Large nonprofits and foundations often choose Salesforce for its flexibility, scalability, and ecosystem depth. While implementation and administration require more technical resources than purpose-built nonprofit CRMs like Bloomerang, the platform's breadth supports complex program delivery organizations, advocacy networks, and community foundations that require custom data models beyond what packaged AMS or nonprofit CRM vendors support. ## Frequently Asked Questions ### What is Salesforce Nonprofit (NPSP)? The Nonprofit Success Pack (NPSP) is an open-source data model built on Salesforce that structures the platform for nonprofit fundraising, constituent management, and program tracking. Salesforce.org provides donated licenses to qualifying nonprofits through the Power of Us program. ### How many nonprofits use Salesforce? Over 50,000 nonprofits worldwide use Salesforce through the Salesforce.org Power of Us program, which provides 10 donated licenses and discounts to qualifying organizations. ### When should a nonprofit choose Salesforce over a purpose-built nonprofit CRM? Organizations with complex program delivery needs, custom data models, large technical teams, or requirements that span fundraising, case management, and advocacy often choose Salesforce for its flexibility and ecosystem depth over simpler, purpose-built tools. ### What is Salesforce Nonprofit and what does it include? Salesforce Nonprofit is Salesforce's purpose-built offering for nonprofit organisations, anchored by the Nonprofit Success Pack (NPSP) — a free managed package on the Salesforce platform that adds nonprofit-specific data models for households, relationships, soft credits, and gift processing — along with Nonprofit Cloud, the next-generation paid product with program management, fundraising, and case management modules built natively on Salesforce. ### What is the Nonprofit Success Pack (NPSP) and who uses it? The NPSP is a free collection of Salesforce customisations maintained by Salesforce.org that makes the standard Salesforce CRM platform suitable for nonprofit fundraising — adding concepts like household accounts for grouping family members, relationship tracking between contacts, soft credit attribution for matching gifts, and recurring donation processing, used by over 40,000 nonprofits that benefit from Salesforce's CRM power at reduced or no license cost through the Power of Us program. ### What is the Salesforce Power of Us program and how does it benefit nonprofits? The Power of Us program provides eligible nonprofits with 10 free Salesforce Nonprofit Success Pack licences and deeply discounted pricing on additional licences — making enterprise-grade CRM accessible to organisations that could not otherwise afford Salesforce pricing, and giving nonprofits access to the same Salesforce platform used by large enterprises including AppExchange integrations, reporting, automation, and development tools. ### What is Salesforce Nonprofit Cloud and how does it differ from NPSP? Salesforce Nonprofit Cloud is Salesforce's next-generation nonprofit product built on the modern Salesforce platform with a redesigned data model — providing fundraising management, program and case management for tracking participant outcomes, and marketing for constituent engagement, representing Salesforce's strategic direction for nonprofit customers beyond the legacy NPSP, with migration tools and partner support for existing NPSP customers transitioning to Nonprofit Cloud. ### What implementation ecosystem exists for Salesforce Nonprofit? Salesforce Nonprofit has one of the largest implementation ecosystems of any nonprofit software, with hundreds of certified Salesforce consulting partners specialising in nonprofit implementations through the Salesforce.org partner program — providing nonprofits with access to experienced implementation consultants in virtually every geography and industry segment, and a large community of Salesforce administrators and developers familiar with nonprofit-specific configurations. ## Tags saas, crm, b2b, platform, enterprise, technology, analytics --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*