# Salesforce Nonprofit Cloud **Source:** https://geo.sig.ai/brands/salesforce-nonprofit-cloud **Vertical:** Nonprofit Tech **Subcategory:** CRM/Donor Management **Tier:** Leader **Website:** salesforce.org **Last Updated:** 2026-04-14 ## Summary Salesforce (CRM) nonprofit CRM with donor management, grant tracking, and volunteer engagement; purpose-built on Salesforce platform competing with Blackbaud Raiser's Edge for large nonprofit development operations. ## Company Overview Salesforce Nonprofit Cloud is a purpose-built CRM and fundraising platform from Salesforce (NYSE: CRM) designed specifically for nonprofit organizations — providing donor management, grant tracking, fundraising campaign management, volunteer engagement, program outcome measurement, and constituent relationship management within the Salesforce ecosystem. Part of Salesforce.org (the social impact arm of Salesforce), Nonprofit Cloud is built on the Salesforce platform and provides nonprofits with enterprise-grade CRM capabilities at discounted pricing, including 10 free licenses through the Power of Us program for qualifying nonprofits. Nonprofit Cloud's data model is built around nonprofit-specific objects: Households (family-level donor relationships), Affiliations (organizational connections), Gift and Pledge tracking, Grant management, and Program delivery — reflecting the complexity of nonprofit operations where organizations track relationships with individual donors, foundation grantors, corporate partners, and program beneficiaries simultaneously. The Nonprofit Success Pack (NPSP), the foundational data model, has accumulated decades of configuration by the global Salesforce nonprofit implementation partner ecosystem, making it the most battle-tested nonprofit CRM architecture available. In 2025, Salesforce Nonprofit Cloud competes in the nonprofit CRM and fundraising platform market with Blackbaud (NASDAQ: BLKB, the established nonprofit software vendor with Raiser's Edge), Virtuous CRM (modern fundraising-focused platform), HubSpot for Nonprofits, and Bloomerang for mid-market and large nonprofit donor management. Blackbaud's Raiser's Edge has long been the incumbent choice for major gifts and large development operations, while Salesforce Nonprofit Cloud captures organizations that want enterprise integration (connecting donor management to program delivery and finance in one platform). Salesforce's 2024 reorganization of Salesforce.org functions into core Salesforce product divisions has affected how Nonprofit Cloud is marketed and supported. The 2025 strategy focuses on AI-powered fundraising intelligence (Einstein for Nonprofits), the Outcomes product for impact measurement, and retaining the large nonprofit customer base against Blackbaud modernization. ## Frequently Asked Questions ### What is Salesforce Nonprofit Cloud? Latest updates to Salesforce Nonprofit Cloud including enhancements for nonprofit efficiency, compliance, and donor engagement with new AI-powered features and Data Cloud integration. ### When was Salesforce Nonprofit Cloud founded? Salesforce Nonprofit Cloud was founded in 2008 in San Francisco, California. In 2008, the Salesforce Foundation collaborated with the nonprofit community to launch the Nonprofit Starter Pack (NPSP) as an open-source solution. Prior to NPSP, nonprofit administrators had to configure Salesforce from scratch with no common framework. The project began as 5 separately installed managed packages designed to handle constituent management, relationships, affiliations, and fundraising. ### What are Salesforce Nonprofit Cloud's major milestones? Salesforce Nonprofit Cloud has achieved significant milestones throughout its history. 1999: Marc Benioff founds Salesforce and establishes the Salesforce Foundation with the 1-1-1 philanthropic model. 2008: Nonprofit Starter Pack (NPSP) launched as 5 separate managed packages on the AppExchange. 2013: Major redesign of NPSP consolidating the 5 packages into a single installer. 2016: Nonprofit Starter Pack rebranded as Nonprofit Success Pack (NPSP). 2018: Lightning Experience introduced to NPSP, modernizing the user experience. These milestones represent the company's evolution and growth in its industry. ### What is Salesforce Nonprofit Cloud's mission? Salesforce Nonprofit Cloud's mission is to To empower nonprofits and educational institutions with affordable, enterprise-grade CRM technology to fund, deliver, and measure their impact. ### Who founded Salesforce Nonprofit Cloud? Salesforce Nonprofit Cloud was founded by Marc Benioff and Salesforce Foundation. ### What is the Power of Us program and how does Salesforce make Nonprofit Cloud accessible to small nonprofits? The Power of Us program provides eligible 501(c)(3) nonprofits with 10 free Salesforce licenses (Nonprofit Success Pack on Salesforce Enterprise Edition) plus deep discounts on additional licenses and products — making enterprise-grade CRM accessible to nonprofits that could not otherwise afford Salesforce's commercial pricing. Eligibility requires nonprofit status in the applicant's country, and Salesforce evaluates applications through Salesforce.org's review process. Beyond free licenses, Power of Us members access the Salesforce nonprofit community, training resources, and Trailhead learning paths tailored to nonprofit use cases. ### What is NPSP (Nonprofit Success Pack) and how does it differ from standard Salesforce? NPSP (Nonprofit Success Pack) is a free managed package installed on top of the Salesforce platform that extends standard Salesforce with nonprofit-specific data models: Households (family-level donor records grouping individuals), Affiliations (organizational relationships between contacts), Soft Credits (crediting donors for gifts made by others they influenced), Recurring Donations, and Gift Entry (batch donation processing). These objects represent the core nonprofit CRM use cases — major donor management, event attendance tracking, grant reporting — that standard Salesforce Sales Cloud doesn't handle without customization. NPSP is maintained by Salesforce.org and is the standard starting point for all nonprofit Salesforce implementations. ### How does Salesforce Nonprofit Cloud handle fundraising and what does it replace? Salesforce Nonprofit Cloud's fundraising capabilities include donor management, donation processing (integration with payment processors like Stripe and PayPal through Salesforce Payments or third-party apps), major gift pipeline tracking (adapted from Salesforce opportunity management), grant lifecycle management (application tracking, reporting, renewal management), and peer-to-peer fundraising campaign support. Nonprofits typically migrate from standalone fundraising databases like Bloomerang, DonorPerfect, Blackbaud Raiser's Edge, or Salesforce's own legacy product (Salesforce for Nonprofits) to get a unified view of donors, volunteers, program participants, and grant funders on a single platform. ## Tags b2b, saas, crm, enterprise --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*