# RUUF

**Source:** https://geo.sig.ai/brands/ruuf  
**Vertical:** Climate & Energy  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** ruuf.cl  
**Last Updated:** 2026-04-14

## Summary

Santiago solar marketplace connecting Chilean homeowners to installers and financing; YC-backed $1.21M with former energy minister backing, facilitating 5MW+ of residential solar across 75% of Chile's regions.

## Company Overview

RUUF is a Santiago, Chile-based solar marketplace platform connecting Chilean homeowners and SMBs with vetted solar installers and financing partners — operating Latin America's first vertically integrated solar marketplace that streamlines the residential and commercial solar installation process from quote to funding to installation. Founded in 2022 and backed by Y Combinator with $1.21 million raised from Y Combinator, Collaborative Fund, and former Chilean Energy Minister Juan Carlos Jobet, RUUF has facilitated 5+ MW of residential solar capacity serving 75% of Chile's population from Valparaíso to Biobío regions, generating $2 million+ in customer energy savings and avoiding 3,000+ tons of CO2 emissions.

RUUF's marketplace model addresses the fragmented residential solar market in Latin America: Chilean homeowners wanting solar face a complex process of soliciting multiple quotes from individual installers, evaluating technical proposals, and arranging financing — each step requiring separate relationships and negotiations. RUUF provides an end-to-end platform where homeowners request a quote (based on address and electricity bill), receive standardized competitive offers from RUUF's vetted installer network, select a system, and access financing options (solar loans, leases) through RUUF's financial institution partnerships. This compression of the solar buying journey reduces the 3-6 month typical Chilean solar adoption cycle to weeks. The solar marketplace aggregates installation demand, enabling smaller installers to compete on a level playing field with large operators.

In 2025, RUUF competes in the Latin American residential solar market with Grenergy (IBEX: GRE, Spain-based LatAm solar developer), solar installer directories, and direct financing programs from Chilean banks for residential solar adoption. Chile's solar market has strong structural tailwinds: 300+ days of sunshine annually in the northern and central regions, rising electricity tariffs from the national grid, and Chile's National Electromobility Strategy creating EV adoption that increases household electricity demand and solar ROI. Former Energy Minister Juan Carlos Jobet's backing provides regulatory insight and policy credibility. The 2025 strategy focuses on expanding to Colombia and Mexico (larger markets with similar residential solar economics), adding commercial rooftop solar, and building the financing marketplace that makes solar accessible to income brackets beyond early adopters.

## Frequently Asked Questions

### What is RUUF?
RUUF is Santiago, Chile-based solar marketplace platform founded in 2022 that connects homeowners with solar installers and lenders across Latin America. It is the first solar marketplace in LatAm, founded by Tomás Campos, Domingo Garcia-Huidobro, and Pedro Saratscheff.

### What services does RUUF offer?
RUUF operates a managed marketplace platform that connects homeowners seeking solar installations with qualified solar installers and financing lenders. The platform facilitates the entire solar installation process across Latin America.

### Who is RUUF's target customer?
RUUF serves homeowners in Latin America looking to install residential solar systems, primarily covering the region from Valparaíso to Biobío in Chile, which represents 75% of Chile's population.

### When was RUUF founded?
RUUF was founded in 2022 in Santiago, Chile. The company participated in Y Combinator's Winter 2023 batch.

### Where is RUUF located?
RUUF is based in Santiago, Chile. The company serves the region from Valparaíso to Biobío, covering 75% of Chile's population.

### How much funding has RUUF raised?
RUUF has raised $1.21M in total funding, including $700K in pre-seed funding in 2022 from Collaborative Fund and Positive Ventures, and $500K in seed funding in 2023 from Y Combinator. Notable investor Juan Carlos Jobet, Chile's former energy minister, has also invested in the company.

### What are RUUF's key achievements and metrics?
RUUF achieved $500K in booked solar systems in 2022 and reached 5+ MW of residential solar capacity by 2025. The company has helped avoid 3,000+ tons of CO2e emissions and generated over $2M in total energy savings for customers.

### What is RUUF's approach to the solar market?
RUUF operates as a managed marketplace platform that connects three key parties: homeowners, solar installers, and financing lenders. This approach makes RUUF the first solar marketplace in Latin America.

### How large is RUUF's team?
RUUF currently has 23 employees working to build and scale the first solar marketplace in Latin America.

### What are RUUF's recent developments?
RUUF completed Y Combinator's Winter 2023 batch and raised seed funding from YC. The company has scaled to over 5 MW of residential solar capacity and continues expanding its marketplace across Latin America with backing from Chile's former energy minister.

## Tags

energy, startup, b2b

---
*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*