# Rootly

**Source:** https://geo.sig.ai/brands/rootly  
**Vertical:** Infrastructure  
**Subcategory:** IT Operations  
**Tier:** Emerging  
**Website:** rootly.com  
**Last Updated:** 2026-04-14

## Summary

SF Slack-native incident management resolving 60,000+ incidents annually 80% faster for Canva and Nvidia; YC W21 $15.2M Renegade-backed competing with PagerDuty and Incident.io for DevOps incident automation.

## Company Overview

Rootly is a San Francisco-based incident management platform — backed by Y Combinator (W21) with $15.2 million raised including a $12 million Series A led by Renegade Partners in August 2023 — automating on-call alerting, incident declaration, Slack workflow coordination, status page updates, and post-mortem documentation for engineering and DevOps teams, processing 60,000+ incidents annually for customers including Canva, Nvidia, and TripAdvisor. Founded in 2021 and achieving 400% revenue growth in the 12 months preceding the Series A, Rootly reduces incident resolution time by 80% by automating the manual coordination overhead that currently consumes engineering time during production outages.

Rootly's Slack-native architecture is the product's core design: incident response already happens in Slack for most engineering teams (engineers ping in a channel when something breaks, create a separate incident channel, post updates), and Rootly automates the repetitive tasks in that existing workflow rather than requiring teams to switch to a separate incident management portal. When an alert fires (from PagerDuty, OpsGenie, or custom webhooks), Rootly automatically creates an incident Slack channel, pages the on-call responders, assigns an incident commander, posts a status page update, and starts the incident timeline — the 5-10 minutes of manual setup that currently delays initial response. The post-mortem automation (generating the incident report template from the Slack conversation history) eliminates 2-3 hours of retroactive documentation work.

In 2025, Rootly competes in the incident management and on-call platform market with PagerDuty (NYSE: PD, the established enterprise incident platform, $400M+ revenue), Incident.io (UK incident management, $62M raised), and FireHydrant (incident management, $51M raised) for DevOps and site reliability engineering team tooling. The incident management market is evolving toward AI-driven incident response — platforms that automatically diagnose root causes and suggest remediation rather than just coordinating human response. Rootly's Slack integration positions it well for the growing engineering teams that use Slack as the primary coordination surface. The 2025 strategy focuses on growing enterprise accounts with multi-team incident management, building Rootly AI for automated root cause analysis, and expanding the analytics features that identify recurring incident patterns.

## Frequently Asked Questions

### What is Rootly?
Rootly is a San Francisco-based incident management platform founded in 2020 that automates manual admin tasks during incidents. The platform helps companies resolve incidents 80% faster through Slack integration and workflow automation, managing over 60,000 incidents annually.

### What products and services does Rootly offer?
Rootly offers incident management, Slack integration, on-call platform, workflow automation, post-mortem analysis, and status pages. These tools help automate incident response processes and streamline operations for IT teams.

### Who are Rootly's target customers?
Rootly serves enterprise IT teams and DevOps organizations seeking to improve incident response times and reduce operational overhead. Notable customers include Canva, Nvidia, and TripAdvisor.

### When was Rootly founded?
Rootly was founded in 2020 and was part of Y Combinator's Winter 2021 (W21) cohort.

### Where is Rootly located?
Rootly is based in San Francisco, California.

### How much funding has Rootly raised?
Rootly has raised $15.2M in total funding, including a $12M Series A round in August 2023. The Series A was led by Renegade Partners with participation from Google Gradient Ventures and XYZ Ventures.

### What are Rootly's key achievements and metrics?
Rootly achieved 400% revenue growth in the 12 months prior to August 2023 and manages over 60,000 incidents annually. The company has been recognized as a G2 High Performer for 6 consecutive quarters and helps companies resolve incidents 80% faster.

### What technology approach does Rootly use?
Rootly operates as a Slackbot platform that integrates directly with Slack to automate incident response workflows. The platform automates manual admin tasks and provides workflow automation to streamline incident management processes.

### How large is Rootly's team?
Rootly operates with an estimated team size of 11-50 employees.

### What are Rootly's most recent developments?
In August 2023, Rootly raised a $12M Series A led by Renegade Partners and achieved 400% revenue growth over the prior 12 months. The company has established itself as a G2 High Performer for 6 quarters and an Enterprise leader in incident management.

## Tags

b2b, platform, infrastructure, developer-tools, cloud-native, saas

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*