# Roofr **Source:** https://geo.sig.ai/brands/roofr **Vertical:** Vertical SaaS — Construction Tech & Field Service **Subcategory:** Roofing Estimating & Proposal Platform **Tier:** Emerging **Website:** roofr.com **Last Updated:** 2026-04-14 ## Summary Roofr raised $23M+ for instant aerial roof measurement and proposal software, letting roofing contractors deliver accurate estimates faster than any manual method (San Francisco, 2016). ## Company Overview Roofr is a roofing estimating and proposal platform that provides instant roof measurements from aerial imagery combined with professional proposal creation tools, enabling roofing contractors to deliver accurate estimates and polished proposals to homeowners more quickly and professionally than traditional methods allow. Founded in 2016 and headquartered in San Francisco, California, Roofr has raised more than $23 million and built a growing customer base among residential roofing contractors in North America. The company's integrated approach to measurement and proposal — combining instant aerial measurement with customizable proposal templates in a single workflow — differentiates it from competitors that provide measurement data separately from proposal software.\n\nRoofr's platform delivers instant roof measurement reports generated from satellite imagery, providing area, pitch, and facet measurements within minutes of entering an address without waiting for aerial imagery orders. Proposal creation tools allow contractors to build professional, branded proposals that include measurement data, selected materials, pricing, photos, and payment options in a format homeowners can review and digitally sign. The platform tracks proposal views and responses, allowing sales teams to follow up at the right moment. Payment collection tools support deposit collection and final payment processing directly through the platform.\n\nRoofr competes with EagleView and Hover in roof measurement and with JobNimbus, AccuLynx, and other contractor CRMs in the broader roofing software space. Its integration of measurement and proposal in a single affordable platform at a price point accessible to smaller roofing contractors has driven strong adoption among contractors looking for a modern alternative to manual measurement and PDF proposals. The company has been adding CRM and job management features to expand from measurement and proposal into a more complete business management platform for roofing companies. ## Frequently Asked Questions ### How does Roofr generate instant roof measurements? Roofr generates roof measurements from satellite imagery automatically when a contractor enters a property address, providing area, pitch, and facet dimensions within minutes without requiring a technician to visit the site or an aerial imagery order that takes hours to process. ### What does Roofr's proposal tool offer contractors? Roofr's proposal tool allows contractors to build branded digital proposals that incorporate measurement data, material selections with photos, pricing, company information, and digital signature capability, and tracks when homeowners open and view proposals so contractors can follow up at the optimal moment. ### How is Roofr priced compared to EagleView and Hover? Roofr offers measurement reports at a lower per-report price point than EagleView and includes proposal creation tools in the same subscription, making it an accessible option for smaller roofing contractors who want both accurate measurements and professional proposals without paying separately for measurement and proposal software. ### How does Roofr generate instant roof measurements? Roofr uses aerial imagery and AI processing to measure roof dimensions, areas, and pitches from above without requiring a physical inspection. Contractors enter a property address, and Roofr returns a measurement report covering all roof facets, slopes, and linear footage within minutes. ### Can contractors create proposals directly from Roofr measurements? Yes. Roofr includes a proposal builder where contractors can convert measurement data into a customer-facing proposal with product options, pricing tiers, and digital signature capability. The integration between measurement and proposal eliminates manual data transfer and speeds up the sales process for residential roofing leads. ### Does Roofr support material ordering for roofing contractors? Roofr has been expanding its platform to include material ordering integrations, allowing contractors to move from measurement to material purchase within a single workflow. This capability connects to roofing supply distributors to streamline the purchasing step after a job is sold. ### How does Roofr's pricing compare to EagleView for roof measurements? Roofr is positioned as a more affordable alternative to EagleView, with lower per-report pricing and subscription plans that reduce per-report costs for high-volume roofing contractors. Both platforms use aerial imagery for measurements; the choice often comes down to pricing, integration ecosystem, and report format preferences. ### What size roofing company is Roofr designed for? Roofr primarily serves residential roofing contractors ranging from owner-operators to mid-size companies doing several hundred roofs per year. The platform's pricing and feature set are calibrated for contractors who want a modern, affordable alternative to legacy measurement tools without the complexity of full business management software. ## Tags saas, cloud-native, mobile-first, smb, automation, technology, analytics, platform, enterprise, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*