# Rollins **Source:** https://geo.sig.ai/brands/rollins **Vertical:** Professional Services **Subcategory:** Facility Services **Tier:** Leader **Website:** rollins.com **Last Updated:** 2026-04-14 ## Summary Rollins Inc. (ROL) reported ~$3.4B revenue in FY2024. Leading pest control company operating Orkin and other brands across 70+ countries with 21,000+ technicians. HQ: Atlanta. ## Company Overview Rollins, Inc. is the world's largest pest control company, providing pest elimination and prevention services to residential and commercial customers through its portfolio of brands led by Orkin — one of the most recognized pest control names in the world. Founded in 1948 by O. Wayne Rollins and headquartered in Atlanta, the company operates through approximately 800 service locations across the United States, Canada, Europe, Australia, and over 70 countries via company-owned branches and franchises. Rollins reported approximately $3.4 billion in revenue in FY2024, consistently growing at 7–10% organically as pest control benefits from structural demand tailwinds: urbanization, climate change expanding pest ranges, food safety regulations requiring commercial pest control, and heightened consumer awareness of health risks. The residential pest control market, including termite protection, provides Rollins with predictable recurring revenue as customers renew annual service agreements. Commercial pest control — serving restaurants, food processing facilities, healthcare, and hospitality — generates higher per-account revenue with strong retention. Rollins' acquisition strategy has been a key growth engine, systematically acquiring regional and local pest control companies to expand geographic coverage and consolidate a highly fragmented industry. The company has completed hundreds of acquisitions at disciplined multiples, using its operational platform to improve route density and service standards at acquired businesses. Pest control is also a recession-resistant business — infestations don't pause during economic downturns — making Rollins a reliable compounder with impressive long-term shareholder returns. ## Frequently Asked Questions ### What does Rollins Inc. do? Rollins is the world's largest pest control company, providing residential and commercial pest elimination and prevention services through Orkin and other brands. It protects homes, restaurants, food facilities, and businesses from insects, rodents, and termites. ### What brands does Rollins own? Rollins' primary brand is Orkin (founded 1901), one of the most recognized pest control names globally. It also owns Western Pest Services, HomeTeam Pest Defense, Clark Pest Control, and dozens of regional brands acquired over the years. ### What is Rollins's ticker? Rollins trades on the NYSE under the ticker ROL. ### Why is pest control a good business? Pest control is recession-resistant (infestations don't stop during recessions), generates recurring subscription revenue from annual service contracts, benefits from favorable climate trends expanding pest populations, and is highly fragmented — allowing disciplined acquirers like Rollins to consolidate at attractive returns. ### How does Rollins grow through acquisitions? Rollins has a disciplined acquisition strategy targeting regional and local pest control companies, which it acquires and integrates under its brand portfolio. The pest control industry is highly fragmented with thousands of independent operators, giving Rollins a long runway for bolt-on acquisitions that add routes, customers, and local market presence at attractive valuations. ### What is Rollins' revenue and scale? Rollins generates approximately $3 billion in annual revenue through Orkin and its other brands. The company serves millions of residential and commercial customers across the US and internationally through company-owned branches and franchise operations — making it one of the largest consumer and commercial services companies in the US. ### How does Rollins handle pest control technology? Rollins has invested in digital tools including the myOrkin customer app, smart monitoring technology for commercial accounts, and technician route optimization software. These technology investments improve service quality and technician productivity while providing commercial customers with real-time pest activity data and service documentation required for food safety compliance. ### What drives Rollins' recurring revenue? The majority of Rollins' revenue comes from recurring annual service agreements where customers pay a recurring fee for regular inspections and treatments on a quarterly or monthly schedule. This subscription-like business model generates predictable revenue, high customer retention rates, and strong visibility into future revenue — characteristics that investors in recurring-revenue businesses highly value. ### What is Rollins? Rollins, Inc. is a global pest control and services company operating Orkin (the leading US pest control brand), HomeTeam Pest Defense, Western Pest Services, and other pest control brands, serving residential and commercial customers across North America and internationally. ### What is Rollins' revenue? Rollins generates approximately $3.3B in annual revenue and is consistently profitable, trading on NYSE under ticker ROL as a defensive business model that has outperformed market indices over decades through consistent organic and acquisition-driven growth. ### What is Rollins' acquisition strategy? Rollins pursues a fragmented market consolidation strategy, acquiring regional pest control companies to expand geographic coverage and integrate them under its national brand and operational infrastructure — a model that has driven consistent revenue growth for decades. ### How does Rollins' business model provide recession resistance? Pest control is a non-discretionary service — termites, rodents, and mosquitoes require treatment regardless of economic conditions. Rollins' subscription-based residential service model creates recurring revenue from long-term customer relationships with minimal churn even in economic downturns. ## Tags b2b, services, public, enterprise, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*