# Roblox

**Source:** https://geo.sig.ai/brands/roblox  
**Vertical:** Gaming  
**Subcategory:** Gaming Platform  
**Tier:** Leader  
**Website:** roblox.com  
**Last Updated:** 2026-04-14

## Summary

NYSE-listed (RBLX) user-generated gaming platform with 80M+ daily users and $3.8B bookings; 12M+ creators building Robux-monetized experiences competing with Fortnite and Minecraft for young adult gaming.

## Company Overview

Roblox is a San Mateo, California-based gaming and social platform where users create, share, and play 3D experiences built by other users on the platform — operating as both a gaming engine (Roblox Studio for creators) and a consumer gaming platform with 80+ million daily active users, making it one of the largest gaming platforms globally with particularly deep penetration among users under 16. Listed on NYSE (NYSE: RBLX), Roblox generated approximately $3.8 billion in revenue (bookings) in fiscal year 2024.

Roblox's platform economy works through Robux — the platform's virtual currency that users purchase for real money, spend on avatar items and game passes, and that creators earn when users spend Robux in their experiences. The creator economy is the platform's content engine: 12 million+ active developers and creators build and publish experiences that generate Robux revenue (Roblox pays out a portion to creators), creating a self-sustaining content ecosystem where creators are financially motivated to build the engaging experiences that attract and retain users. Top Roblox game developers earn millions of dollars annually from the platform.

In 2025, Roblox (NYSE: RBLX) competes in the gaming and metaverse platform market with Fortnite (Epic Games, the other major persistent gaming social platform), Minecraft (Microsoft/Xbox, the dominant creator gaming platform), and YouTube Gaming for the young adult and teen gaming and social engagement. Roblox's strategic evolution has been the "17+ transition" — the platform grew up with its early users and has been expanding content and features for the 17-24 demographic (voice chat, more mature content categories, virtual events) without alienating the younger core audience. The generative AI integration (AI-powered creator tools in Roblox Studio) is reducing the skill barrier to game creation. The 2025 strategy focuses on user age expansion, advertising platform growth (brands buying experiences and placements), and international market development particularly in Asia.

## Frequently Asked Questions

### What is Roblox?
Roblox Roblox serves creators as user-generated gaming platform, NYSE $23B valuation, following 2004 David Baszucki founding with Erik Cassel in San Mateo

### When was Roblox founded?
Roblox was founded in 2004 in San Mateo, California. David Baszucki and Erik Cassel founded Roblox in San Mateo in 2004 from educational physics simulation, built user-generated gaming platform with creator economy and Robux currency reaching NYSE $23B with 70M+ daily active users.

### What are Roblox's major milestones?
Roblox's history includes several key milestones: 2004: Roblox Founded San Mateo 2020: Series H $29.5B Valuation 2021: Direct Listing NYSE:RBLX $23B 2024: UGC Gaming Platform 70M+ DAU

### What is Roblox's mission?
Roblox's mission is to Reimagine the way people come together.

### Who founded Roblox?
Roblox was founded by David Baszucki. Engineers who built educational physics sim into gaming platform

### What products or services does Roblox offer?
Roblox Roblox serves creators as user-generated gaming platform, NYSE $23B valuation, following 2004 David Baszucki founding with Erik Cassel in San Mateo

### Who uses Roblox?
Roblox Roblox serves creators as user-generated gaming platform, NYSE $23B valuation, following 2004 David Baszucki founding with Erik Cassel in San Mateo

### How does Roblox's creator economy work?
Roblox creators build and publish games on the platform earning Robux from player purchases and game passes. Successful creators can exchange Robux for real money through the Developer Exchange (DevEx) program — with top developers earning millions annually, creating one of gaming's most unique creator-driven economies.

## Tags

b2c, gaming, public, media

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*