# Rinsed **Source:** https://geo.sig.ai/brands/rinsed **Vertical:** Consumer Technology **Subcategory:** General **Tier:** Challenger **Website:** rinsed.com **Last Updated:** 2026-04-14 ## Summary Car wash industry CRM and membership management platform; subscription billing, churn reduction automation, and analytics serving growing car wash chain consolidation wave. ## Company Overview Rinsed is a software platform built specifically for car wash operators, providing CRM, membership management, marketing automation, and business intelligence tools to help car wash chains grow their unlimited wash membership programs — the subscription model that has transformed the car wash industry's unit economics. Founded in 2020 and headquartered in New York City, Rinsed serves hundreds of car wash operators managing thousands of locations across the United States with purpose-built software for the car wash vertical. Rinsed's core platform manages unlimited wash memberships (recurring billing, membership tiers, family plans, pause and cancellation workflows) and provides marketing automation that reduces churn through targeted re-engagement campaigns when members reduce visit frequency. The platform integrates with point-of-sale systems at car wash tunnels, allowing operators to see real-time membership data, wash frequency by member, and revenue performance across their location network. In 2025, Rinsed operates in the booming car wash industry where the subscription model has driven significant consolidation — private equity has acquired hundreds of car wash locations to build regional and national chains that can benefit from software-driven membership optimization. The unlimited membership model creates predictable recurring revenue that makes car wash businesses attractive to investors. Rinsed competes with Micrologic (legacy POS), DRB Systems, and general CRM platforms for car wash operator technology adoption. The 2025 strategy focuses on expanding its analytics capabilities for multi-location operators, deepening integrations with equipment manufacturers, and adding digital marketing channels (SMS, email, push) to its marketing automation toolkit for membership growth. ## Frequently Asked Questions ### What is Rinsed? Rinsed is a Chicago-based software company founded in 2019 that provides comprehensive software solutions to help car washes transition to and optimize monthly subscription models. The company offers features for billing, customer management, marketing, and operations management. ### What products and services does Rinsed offer? Rinsed offers car wash subscription software with integrated billing management, customer relationship management (CRM), marketing automation, and operations management tools. These solutions are designed to help car washes optimize their subscription-based business models. ### Who are Rinsed's target customers? Rinsed's target customers are car wash businesses looking to transition to or optimize monthly subscription models. The company currently serves over 2,600 car washes nationwide as of May 2024. ### When was Rinsed founded? Rinsed was founded in 2019. The company participated in Y Combinator's Winter 2021 (W21) batch. ### Where is Rinsed located? Rinsed is based in Chicago, Illinois, United States. ### How much funding has Rinsed raised? Rinsed has raised $35.1 million in total funding, including a $20 million Series B round from VMG Partners and Founders Fund. Additional investors include Bedrock, Mischief, and Y Combinator, which provided $125K. ### What are Rinsed's key achievements and metrics? As of May 2024, Rinsed manages over 7.5 million active members across 2,600+ car washes nationwide. The company has also raised $35.1 million in total funding and acquired Ignite Wash in May 2024. ### What is Rinsed's approach to car wash management? Rinsed focuses on helping car washes transition to and optimize monthly subscription models through comprehensive software solutions. The company provides an integrated platform that handles billing, customer management, marketing automation, and operations in one system. ### Who founded Rinsed? Rinsed was founded by Austin Esecson, Nic Hippenmeyer, and Sam Logan in 2019. ### What are Rinsed's recent developments? Rinsed acquired Ignite Wash in May 2024 and regularly releases quarterly car wash industry reports. The company reached milestones of managing 7.5M+ active members for 2,600+ car washes as of May 2024. ## Tags b2c, hardware, scaleup, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*