# rift **Source:** https://geo.sig.ai/brands/rift **Vertical:** Sales & Revenue Operations **Subcategory:** General **Tier:** Emerging **Website:** rift.com **Last Updated:** 2026-04-14 ## Summary SF B2B sales automation platform eliminating 40-60% of admin work for sales reps; $5M Sequoia seed July 2024 with YC competing with Outreach and Apollo for AI-powered sales productivity across CRM and prospecting tools. ## Company Overview Rift is a San Francisco-based B2B sales automation platform — backed with $5 million in seed funding led by Sequoia Capital with Y Combinator and Soma Capital in July 2024 — simplifying B2B sales processes by automating the routine, time-consuming administrative tasks (prospect research, CRM data entry, tool navigation, outreach sequencing) that consume 40-60% of sales representative time without generating pipeline. Founded in 2023 and targeting enterprise and growth-stage sales teams, Rift allows sales reps to focus on relationship-building, discovery conversations, and deal progression rather than administrative work. Rift's automation platform addresses the specific friction points that B2B sales workflows accumulate: before a prospecting call, a rep typically visits LinkedIn for background, searches ZoomInfo for contact data, updates Salesforce with call prep notes, and checks the company's website for recent news — a 15-20 minute pre-call research task that Rift automates in seconds by aggregating relevant context automatically when a contact or account is opened. The CRM update automation (recording call outcomes, updating deal stages, generating follow-up task creation) addresses the post-call data entry burden that causes reps to deprioritize CRM maintenance and leaves revenue operations with unreliable pipeline data. The multi-tool coordination automation reduces the context-switching between Salesforce, Outreach/Salesloft, LinkedIn Sales Navigator, and other tools that fragments sales workflow. In 2025, Rift competes in the B2B sales automation and AI sales productivity market with Outreach (sales engagement platform, $230M raised), Apollo.io (sales intelligence and engagement, $100M raised at $1.6B valuation), and Pocus (product-led sales, $23M raised) for sales team productivity tooling. Sequoia's seed lead reflects the firm's conviction in the AI sales automation category where multiple companies are competing to be the intelligence layer across the fragmented sales tech stack. The sales technology market has 2,000+ tools but limited integration intelligence — Rift's automation layer addresses the integration tax that sales reps pay working across multiple systems. The 2025 strategy focuses on growing Salesforce and HubSpot CRM integration depth, building the AI coaching features that improve rep performance from call recordings, and growing enterprise accounts where sales operations ROI justifies platform investment. ## Frequently Asked Questions ### What is rift? rift is a San Francisco-based B2B sales enablement platform founded in 2023 that automates routine, time-consuming sales tasks. The platform helps sales teams focus more on actual selling rather than administrative work by automating manual data entry, prospect scraping, and sales tool navigation. ### What products and services does rift offer? rift offers a B2B sales automation platform that provides sales enablement solutions. The platform automates manual tasks including data entry, prospect scraping, and sales tool navigation to improve sales productivity. ### Who is rift designed for? rift targets sales teams and enterprises looking to improve sales productivity. The platform is designed for B2B organizations that want to eliminate time-consuming administrative tasks and allow their sales teams to focus on selling. ### When was rift founded? rift was founded in 2023. The company participated in Y Combinator's Winter 2023 (W23) batch. ### Where is rift located? rift is based in San Francisco, California, USA. ### Has rift raised any funding? Yes, rift raised a $5M seed round in July 2024 led by Sequoia Capital. The round included participation from Y Combinator, Soma Capital, and angel investors. ### What are rift's key achievements? rift successfully raised $5M in seed funding in July 2024 from top-tier investors including Sequoia Capital. The company was also accepted into Y Combinator's W23 batch shortly after its founding in 2023. ### What is rift's approach to sales automation? rift addresses the complexity of manual data entry, prospect scraping, and tool navigation through its automation platform. The company's approach focuses on simplifying B2B sales processes by automating routine tasks so sales teams can concentrate on selling activities. ### How can I get started with rift? Based on the provided information, specific onboarding or contact details are not available. rift is a B2B sales automation platform targeting sales teams and enterprises. ### What are the latest developments at rift? rift's most recent development was raising a $5M seed round in July 2024 led by Sequoia Capital, with participation from Y Combinator, Soma Capital, and angel investors. The company continues to focus on B2B sales automation and eliminating manual tasks for sales teams. ## Tags ai-powered, automation, b2b, productivity, saas, sales, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*