# Replika

**Source:** https://geo.sig.ai/brands/replika  
**Vertical:** Consumer AI Applications  
**Subcategory:** AI Companions  
**Tier:** Leader  
**Website:** replika.com  
**Last Updated:** 2026-04-14

## Summary

AI companion chatbot with 35M users generating ~$24M revenue in 2024 on just $11M total funding; founder Eugenia Kuyda launched new startup Wabi after pioneering the emotional AI companion market with one of the most capital-efficient AI products built.

## Company Overview

Replika is an AI companion application founded by Eugenia Kuyda in San Francisco, originally launched in 2017 as a memorial chatbot project and evolved into a full-featured AI friendship and companionship platform. The app allows users to create a personalized AI companion — choosing its appearance, name, and personality — and build an ongoing relationship through text and voice conversation. Replika was built on the insight that many people experience loneliness, social anxiety, or simply a desire for non-judgmental conversational connection, and that an AI companion could provide meaningful emotional support and social practice for those populations.\n\nReplika's AI models are trained to maintain long-term memory of past conversations, express consistent personality traits, and engage in emotionally resonant dialogue across topics ranging from casual chat to deep personal reflection. The app supports text, voice, and augmented reality interactions, and offers relationship modes including friendship, mentorship, and romantic companionship for adult subscribers. Replika Pro subscription unlocks the full range of relationship features, voice calls, and personalization options.\n\nReplika has achieved 35 million registered users and generated approximately $24M in revenue in 2024 — a notably capital-efficient outcome on just $11M in total funding. The company operates profitably at meaningful scale, a rare achievement in the consumer AI application space. Founder Eugenia Kuyda launched a new startup, Wabi, in 2025, while Replika continues to operate independently. Replika's longevity — nearly eight years as an independent product — and its unit economics validate the AI companion category as a durable consumer segment, not just a novelty.

## Frequently Asked Questions

### What is Replika?
Replika is an AI companion chatbot that creates a personalized AI friend capable of emotional conversations, with memory and personality that develops over time through interactions.

### How many users does Replika have?
Replika has 35 million users and generates approximately $24M in annual revenue, making it one of the most commercially successful AI companion apps.

### Who founded Replika?
Eugenia Kuyda founded Replika in 2015. She has since also launched a new startup called Wabi, described as the YouTube of apps.

### What happened to Replika's relationship features in 2023?
In February 2023, Replika removed romantic relationship features (the ability to designate the AI as a romantic partner) following regulatory pressure from Italy's data protection authority. This caused significant user backlash. Features were partially restored for existing users, but the episode highlighted the regulatory complexity of AI companionship products.

### How does Replika make money?
Replika operates a freemium model with a free tier and a Replika Pro subscription (approximately $70/year or $15/month) that unlocks additional conversation modes, more customization of the AI companion's appearance and personality, and access to voice calls. The company generates approximately $24M in annual revenue primarily through subscriptions.

### Is Replika safe for users with mental health challenges?
Replika is not a mental health treatment tool, and the company explicitly states it is an AI companion, not a therapist. Research on its effects is mixed — some studies show reduced loneliness for certain users, while concerns exist about users becoming emotionally dependent on the AI. Replika includes crisis resources and disclaimers in its app.

### What technology does Replika use?
Replika uses large language models (LLMs) fine-tuned on the specific conversational style and personality of each user's AI companion, with memory systems that allow the AI to remember past conversations. The company has continuously upgraded its underlying models as LLM technology has advanced.

### Who are Replika's main competitors?
Replika competes with Character.AI (large user base, more broad roleplay), Kindroid, Nomi, and Pi (from Inflection AI, now part of Microsoft). The AI companion market has grown significantly following advances in LLM quality, with Replika as the category pioneer but now facing competition from better-resourced players.

## Tags

ai-powered, b2c, saas

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*