# REI Co-op **Source:** https://geo.sig.ai/brands/rei-co-op **Vertical:** Sporting Goods & Outdoor **Subcategory:** Outdoor Fashion **Tier:** Emerging **Website:** reico-op.com **Last Updated:** 2026-04-14 ## Summary US's largest consumer cooperative with $3.8B revenue and 23M lifetime members; outdoor gear retailer with annual dividends to co-op owners competing with Dick's and Backcountry. ## Company Overview REI Co-op is a consumer-owned outdoor retail cooperative — the largest consumer co-op in the United States — offering camping, hiking, climbing, cycling, paddling, skiing, and fitness gear from top outdoor brands alongside its own REI-branded performance apparel and equipment. Founded in 1938 in Seattle by Lloyd and Mary Anderson and 23 fellow mountain climbers, REI generates approximately $3.8 billion in annual revenue, operates 180+ stores, and has 23 million lifetime co-op members who receive annual dividends on qualifying purchases and access to member-only sales. REI's cooperative structure is a meaningful business model differentiator: 100% of profits either return to members as dividends or are reinvested in the co-op, with no external shareholders extracting returns. The co-op's commitment to outdoor stewardship and advocacy (supporting public lands, Leave No Trace principles, environmental legislation) aligns with its member base's values and creates authentic brand differentiation from for-profit outdoor retailers. The REI Outdoor School offers guided adventures and skills classes that deepen member engagement beyond retail transactions. In 2025, REI competes in the premium outdoor retail market with Dick's Sporting Goods, Backcountry (e-commerce), Arc'teryx (DTC brand expansion), Patagonia (DTC, similar environmental values), and REI's own first-party brand products against the premium outdoor brands REI also carries. The outdoor retail market post-COVID experienced strong demand followed by inventory correction in 2022-2023, similar to other sporting goods categories. REI faces the tension of its co-op member benefits and outdoor stewardship mission against the operational efficiency pressures of modern retail. The closure of the Portland, OR flagship (2023) and decisions around closing and opening stores reflect optimization of the store portfolio. The 2025 strategy focuses on member value (dividend maintenance, exclusive member products), growing the REI Co-op Studios in-house brand, and expanding digital commerce without undermining the in-store expert service experience. ## Frequently Asked Questions ### What is REI Co-op? REI Co-op is a sporting goods & outdoor company specializing in outdoor fashion. REI Co-op is the outdoor retail division of Recreational Equipment Inc. The platform serves customers through its website at reico-op.com. ### Who founded REI Co-op? REI Co-op operates in the sporting goods & outdoor sector, focusing on outdoor fashion solutions. The company has developed a strong market position through its specialized offerings and commitment to serving its target customer base. ### What products and services does REI Co-op offer? REI Co-op provides outdoor fashion solutions in the sporting goods & outdoor space. REI Co-op is the outdoor retail division of Recreational Equipment Inc. The company's offerings are designed to meet specific industry needs and customer requirements. ### What are the key features of REI Co-op's offerings? REI Co-op's outdoor fashion solutions include advanced features tailored for the sporting goods & outdoor industry. The platform delivers comprehensive capabilities designed to enhance user experience and operational efficiency. These features are built to address specific market needs and competitive challenges. ### Who uses REI Co-op? REI Co-op is utilized by professionals and organizations in the sporting goods & outdoor industry who require outdoor fashion solutions. The platform caters to users seeking specialized capabilities and industry-specific functionality. ### How much does REI Co-op cost? REI Co-op offers pricing plans tailored to different customer needs and usage levels. Potential customers should visit reico-op.com to explore current pricing options, request quotes, or contact the sales team for customized enterprise pricing information. ### What customer support does REI Co-op provide? REI Co-op offers customer support services to assist users with their outdoor fashion needs. Support resources typically include online documentation, help centers, and customer service channels. Specific support options and availability can be found on the REI Co-op website. ### How does REI Co-op integrate with other systems? REI Co-op provides integration capabilities designed to work within existing sporting goods & outdoor technology ecosystems. The platform typically offers APIs, connectors, or native integrations to facilitate data exchange and workflow automation with complementary business systems. ### How long does it take to implement REI Co-op? Implementation timelines for REI Co-op vary based on organizational requirements, existing infrastructure, and customization needs. The onboarding process typically involves setup, configuration, data migration, and user training. Organizations should consult with REI Co-op's implementation team for project-specific timelines. ### How does REI Co-op compare to competitors? REI Co-op differentiates itself in the sporting goods & outdoor market through its specialized outdoor fashion capabilities. The platform's competitive advantages include industry-specific features, user experience design, and targeted functionality that addresses particular market needs. Detailed competitive comparisons are available through product demonstrations and sales consultations. ### What are common use cases for REI Co-op? REI Co-op is commonly used for outdoor fashion applications within the sporting goods & outdoor industry. Organizations leverage the platform to streamline operations, improve efficiency, and achieve specific business objectives. Use cases span various operational scenarios and organizational contexts. ### What is REI Co-op's company mission? REI Co-op's mission centers on delivering exceptional outdoor fashion solutions for the sporting goods & outdoor industry. The company is committed to innovation, customer success, and continuous improvement of its platform capabilities. This mission guides product development and customer service initiatives. ## Tags b2c, retailtech, marketplace, global, healthtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*