# Rehook.ai **Source:** https://geo.sig.ai/brands/rehookai **Vertical:** Marketing **Subcategory:** Marketing Automation **Tier:** Emerging **Website:** rehook.ai **Last Updated:** 2026-04-14 ## Summary No-code referral and loyalty promotion engine acquired by CleverTap in April 2025; YC W22 backed by CRED's Kunal Shah enabling gamification and incentive programs without engineering dependencies. ## Company Overview Rehook.ai (formerly Shopr.tv) was a Bengaluru-based promotion and loyalty engine that enabled businesses to deploy referral programs, loyalty rewards, discount coupons, and gamification features — including leaderboards, streaks, and achievement systems — without requiring engineering resources, through a no-code builder and developer API. Founded in 2021 and a Y Combinator W22 graduate, Rehook raised $1.7 million from Y Combinator and Kunal Shah (CRED founder) before being acquired by CleverTap in April 2025, which integrated Rehook's scalable user-incentivization platform into its broader customer engagement stack. Rehook's platform enabled product and marketing teams to create and manage multi-type incentive campaigns: referral programs that tracked and rewarded customer-referred signups, loyalty point systems that granted rewards for purchase behavior, discount and coupon management, and game mechanics (leaderboards ranking users by activity, streak rewards for consecutive daily usage) that drove engagement and retention. The API-first architecture allowed e-commerce platforms, fintech apps, and consumer apps to embed these incentives natively within their products. CleverTap's April 2025 acquisition of Rehook reflects the customer engagement platform's strategy to own the full incentive and gamification layer alongside its push notification, in-app messaging, and analytics capabilities. CleverTap (funded by Tiger Global, Sequoia India) serves mobile-first consumer companies in emerging markets and needed the promotion engine capability to complement behavioral analytics and messaging. The Kunal Shah (CRED) angel investment was strategic — CRED built its own sophisticated reward platform for premium credit card users, giving Shah direct insight into the value of a scalable incentivization engine. In 2025, the combined CleverTap+Rehook offering competes with Braze, Iterable, and MoEngage for full-stack mobile customer engagement including loyalty and incentive automation. ## Frequently Asked Questions ### What is Rehook.ai? Rehook.ai is a Bengaluru-based all-in-one promotion engine founded in 2021 that enables businesses to run referral, loyalty, rewards, discounts, coupons, leaderboards, streaks, and tiers programs. The platform provides a flexible, trackable, scalable, and secure solution for user incentivization without requiring technical dependency. ### What products and services does Rehook.ai offer? Rehook.ai offers an all-in-one promotion engine featuring referral and loyalty programs, rewards platforms, discount and coupon management, leaderboards, streaks, and tier systems. The platform provides no-code user incentivization solutions with customizable promotion campaigns. ### Who are Rehook.ai's target customers? Rehook.ai serves businesses looking to reward and engage their users through promotional campaigns and incentivization programs. The platform is designed for companies that want to implement referral, loyalty, and rewards systems without technical complexity. ### When was Rehook.ai founded? Rehook.ai was founded in 2021 by Akshay Suhag, Tushar Dhara, Mukul Anand, and Akhil Suhag. The company was part of Y Combinator's Winter 2022 batch. ### Where is Rehook.ai located? Rehook.ai is based in Bengaluru, India. ### What funding has Rehook.ai raised? Rehook.ai reportedly raised $1.7M from Y Combinator and Kunal Shah, though there are conflicting reports suggesting $500K over 1 round or no funding. The company was backed by Y Combinator as part of their Winter 2022 batch. ### What are Rehook.ai's key achievements and metrics? Rehook.ai achieved ₹444 Crore in annual revenue as of March 2024, though there are conflicting reports suggesting $0 revenue. The company was part of Y Combinator's Winter 2022 batch and successfully built a user incentivization platform before being acquired. ### What is Rehook.ai's technology approach? Rehook.ai provides a no-code promotion engine that allows businesses to implement user incentivization programs without technical dependency. The platform is designed to be flexible, trackable, scalable, and secure for managing various promotional campaigns. ### Was Rehook.ai previously known by another name? Yes, Rehook.ai was previously known as Shopr.tv before rebranding. ### What is the latest news about Rehook.ai? Rehook.ai was acquired by CleverTap on April 15, 2025. As of March 2024, the company reported annual revenue of ₹444 Crore, though conflicting reports exist about this figure. ## Tags b2b, marketing, martech, saas, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*