# Reforged Labs **Source:** https://geo.sig.ai/brands/reforged-labs **Vertical:** Gaming **Subcategory:** General **Tier:** Emerging **Website:** reforgedlabs.com **Last Updated:** 2026-04-14 ## Summary AI video ad platform for gaming companies turning gameplay footage into polished ads; DCM-backed growing from $1.5M to $3.2M revenue competing with Smartly.io for gaming ad creative. ## Company Overview Reforged Labs is an AI-powered video advertising platform for gaming companies — transforming live gaming content, gameplay footage, and existing creative assets into polished video advertisements using generative AI, automated video editing, and recommendation systems that identify the most engaging clips for ad performance. Founded in 2021, Reforged Labs raised $3.9 million in seed funding led by DCM Ventures in August 2024, growing revenue from $1.5 million to $3.2 million in 2024, serving gaming enterprises looking to produce video marketing content at scale.\n\nReforged Labs' platform enables gaming marketing teams to upload raw game footage, livestream recordings, or developer assets and produce high-quality video ads in minutes — the AI identifies highlight moments, applies branding and text overlays, formats for different ad placements (YouTube pre-roll, TikTok, Meta), and optimizes creative variations for A/B testing. This reduces the production cost and time for gaming ad creative from days of manual editor work to automated generation, enabling gaming companies to test more creative variations and iterate faster on what works.\n\nIn 2025, Reforged Labs competes in the AI video ad creation market with Waymark, Smartly.io (ad automation), and gaming-specific creative platforms for automated video advertising production. The gaming industry spends billions annually on user acquisition advertising, with video ads on mobile platforms being the primary performance marketing channel for game publishers. The demand for video creative at scale (hundreds of variations to test) creates a perfect use case for AI-powered generation. The DCM Ventures backing provides access to the firm's gaming and consumer technology network. The 2025 strategy focuses on deepening gaming vertical capabilities, adding performance prediction models that recommend which creative variations will convert best based on historical data, and expanding to mobile game publishers beyond the initial enterprise gaming company customers. ## Frequently Asked Questions ### What is Reforged Labs? Reforged Labs is an AI-based video ad creation platform founded in 2021 that specializes in producing engaging video advertisements for the gaming industry. The company utilizes generative AI and recommender systems to transform live gaming content into high-quality marketing campaigns while reducing production time and costs. ### What products and services does Reforged Labs offer? Reforged Labs offers AI-powered video ad creation specifically focused on the gaming industry, featuring generative AI content production, recommender systems, and live gaming content transformation. The platform enables enterprises to streamline video production processes while maintaining creative quality for gaming sector advertising needs. ### Who are Reforged Labs' target customers? Reforged Labs primarily serves enterprises in the gaming and esports industry that need to create video advertisements and marketing campaigns. The platform is designed for gaming companies looking to leverage AI technology to produce engaging video content efficiently. ### When was Reforged Labs founded? Reforged Labs was founded in 2021 by Robert Huynh (CEO) and Oscar Xing Luo. The company was part of Y Combinator's Winter 2022 (W22) batch. ### Where is Reforged Labs located? Reforged Labs is based in the United States. ### How much funding has Reforged Labs raised? Reforged Labs raised $3.9 million in seed funding on August 14, 2024, led by DCM Ventures with participation from Y Combinator and Goodwater Capital. ### What are Reforged Labs' key achievements and metrics? Reforged Labs reached $3.2 million in revenue in 2024, up from $1.5 million in June 2024, demonstrating significant growth. The company currently operates with a team of 21 employees. ### What technology does Reforged Labs use? Reforged Labs leverages generative AI and recommender systems to create video advertisements from gaming content. The platform turns intuition into insights in minutes, enabling automated, high-quality video production specifically tailored for gaming marketing needs. ### How can I get started with Reforged Labs? Information about how to contact or get started with Reforged Labs is not provided in the available company details. ### What are the latest developments at Reforged Labs? As of August 2024, Reforged Labs secured $3.9 million in seed funding led by DCM Ventures and grew its revenue to $3.2 million in 2024. The company continues to expand its AI-powered video ad creation platform for the gaming industry with a team of 21 employees. ## Tags b2b, b2c, gaming, saas, security, startup, media --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*