# Redfin **Source:** https://geo.sig.ai/brands/redfin **Vertical:** Real Estate & Property Tech **Subcategory:** General **Tier:** Leader **Website:** redfin.com **Last Updated:** 2026-04-14 ## Summary Tech real estate brokerage acquired by Rocket Companies (RKT) for $1.75B stock (March 2025); Q4 2024 $244.3M revenue (+12% YoY) with Rocket Preferred Pricing integration competing with Zillow for integrated home search and mortgage. ## Company Overview Redfin Corporation was a Seattle-based technology-powered real estate brokerage — publicly traded on NASDAQ (RDFN) from 2017 until its acquisition by Rocket Companies in March 2025 — that combined salaried real estate agents with technology platforms to reduce commissions and provide home buyers and sellers with lower costs than traditional brokerages. Founded in 2004 and led by CEO Glenn Kelman since 2005, Redfin grew to serve customers across the United States and Canada with over 50 million monthly website visitors, generating Q4 2024 revenue of $244.3 million (+12% year-over-year). In March 2025, Rocket Companies (NYSE: RKT) — America's largest mortgage lender — completed the acquisition of Redfin for $1.75 billion in stock (enterprise value $2.36 billion), creating an integrated homebuying ecosystem. The combined company offers 'Rocket Preferred Pricing' providing Redfin buyers either a 1% lower interest rate for the first year or up to $6,000 in lender credits when financing through Rocket Mortgage. Redfin's technology brokerage model addressed the commission cost and transparency gap in traditional residential real estate: conventional real estate brokerages structured around independent contractor agents earning 2.5-3% buyer's agent commissions and 2.5-3% listing commissions (totaling 5-6% of the home's sale price) created misaligned incentives where agent income maximization favored faster closes over optimal client outcomes. Redfin's model (salaried agents compensated on customer satisfaction scores, flat-fee listing services, and commission refunds for buyers) saved Redfin customers over $1 billion in fees since inception. The Redfin Estimate (automated home valuation), instant tour booking, and integrated Redfin Mortgage services created the end-to-end digital real estate transaction experience that challenged traditional broker relationships. In 2025, Redfin operates as a division of Rocket Companies (NYSE: RKT) following the March 2025 acquisition completion. The Rocket-Redfin integration creates the mortgage-to-real estate lead generation funnel that Rocket has sought to reduce its dependence on third-party lead sources like LendingTree and Zillow: Redfin's 50M+ monthly visitors and active buyer database feed mortgage leads directly to Rocket Mortgage, while Rocket's mortgage origination capability creates the Preferred Pricing incentive that converts Redfin home searches into Rocket loan applications. The acquisition positions the combined entity against Zillow (NASDAQ: Z, real estate marketplace and mortgage ambitions), Opendoor (NASDAQ: OPEN, iBuyer model), and traditional brokerages (Anywhere Real Estate, NYSE: HOUS) for integrated home search and mortgage transaction share. The 2025 integration strategy focuses on deploying Rocket Preferred Pricing across all Redfin markets, cross-training Redfin agents on Rocket mortgage products, and combining customer data to reduce homebuyer acquisition costs. ## Frequently Asked Questions ### What does Redfin do? Redfin is a technology-powered real estate brokerage that combines full-service real estate agents with modern technology to help people buy, sell, and rent homes across the United States and Canada. The company offers lower commission rates, buyer refunds, integrated mortgage services, and innovative tools like automated home valuations and instant tour booking. ### Who are Redfin's customers and target market? Redfin serves homebuyers, sellers, and renters across the United States and Canada who value technology, transparency, and cost savings. The platform attracts over 50 million monthly visitors and appeals to tech-savvy consumers seeking a modern alternative to traditional real estate brokerages with lower fees and better service. ### When was Redfin founded? Redfin was founded in 2004 by David Eraker, Michael Dougherty, and David Selinger in Seattle, Washington. The company was initially incorporated as Appliance Computing Inc. in October 2002 before launching its map-based real estate search site in 2004 and full brokerage services in 2006. ### Where is Redfin based? Redfin is headquartered in Seattle, Washington, where it was founded in 2004. The company operates across the United States and Canada, serving customers in major metropolitan markets nationwide through its online platform and local agent teams. ### How much has Redfin saved customers? Redfin has saved customers over $1 billion since its founding through reduced commission rates for sellers and commission refunds for buyers. This customer-first approach has been central to Redfin's mission to redefine real estate in the customer's favor. ### What makes Redfin different from competitors? Redfin differentiates itself through salaried agents (not commission-based), flat-fee pricing for sellers, commission refunds for buyers, integrated technology including the Redfin Estimate and instant tour booking, and Redfin Mortgage for seamless financing. The company's technology-first approach and customer savings focus set it apart from traditional brokerages like Zillow, Realtor.com, and Compass. ### Who are Redfin's main competitors? Redfin competes with online real estate platforms like Zillow, Realtor.com, and Compass, as well as traditional brokerages like Keller Williams, RE/MAX, and Coldwell Banker. After the 2025 Rocket acquisition, the combined entity competes more directly in the integrated mortgage-brokerage space. ### How can I contact Redfin? You can contact Redfin through their website at www.redfin.com, where you can search for homes, schedule tours, and connect with local agents. The company provides customer support through phone, email, and chat, with offices across major U.S. markets. ### Is Redfin hiring? Redfin employs 5,533 people and hiring activity varies based on market conditions. In 2024, the company underwent restructuring and layoffs while transitioning agents to a commission-based model, which resulted in a 25% increase in agent census over six months. Current opportunities can be found on the Redfin careers page. ### What's the latest news about Redfin? In March 2025, Rocket Companies announced the acquisition of Redfin for $1.75 billion, which was completed in July 2025. The acquisition united America's largest mortgage lender with one of the most visited real estate platforms, creating 'Rocket Preferred Pricing' offering Redfin buyers either 1% lower interest rates for the first year or up to $6,000 in lender credits when financing through Rocket Mortgage. ### What is Redfin's market position? Redfin is one of the most visited real estate brokerage websites in America with over 50 million monthly visitors. As of Q3 2024, Redfin held 0.76% market share of U.S. existing home sales by units. Following the Rocket acquisition, the combined company represents a major force in integrated real estate and mortgage services. ### What are Redfin's future plans? Following the July 2025 acquisition by Rocket Companies, Redfin's future involves integration with Rocket's mortgage platform to create a seamless homebuying experience. The company plans to leverage 'Rocket Preferred Pricing' to drive mortgage attach rates higher than the 27% achieved in 2024, while maintaining focus on technology innovation and customer savings that have defined the Redfin brand. ## Tags b2c, marketplace, north-america, proptech, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*