# Recurly **Source:** https://geo.sig.ai/brands/recurly **Vertical:** Subscription Services **Subcategory:** General **Tier:** Leader **Website:** recurly.com **Last Updated:** 2026-04-14 ## Summary San Francisco subscription billing platform at $15B annual payment volume/100M+ subscribers; $1.3B revenue recovered in 2024 with Prive/Redfast acquisitions and Compass AI suite; $39.2M raised with CEO Rohrlich competing with Chargebee for digital media billing. ## Company Overview Recurly is a San Francisco, California-based subscription billing and revenue management platform — backed with $39.2 million in total funding — providing digital media, streaming, SaaS, publishing, education, and consumer goods companies including Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social with subscription lifecycle management that processes $15 billion in annual payment volume across 100 million+ active subscribers and recovered $1.3 billion in customer revenues through payment retry and dunning tools in 2024. In 2024, Recurly appointed Joe Rohrlich (formerly CEO of Top Hat and Chief Revenue Officer at Bazaarvoice) as CEO for the next growth phase, and acquired Prive (Shopify-first subscription management) and Redfast (subscriber engagement and retention tools) to create the first subscription management suite integrating billing, payments, analytics, real-time engagement, and e-commerce subscriptions. Recurly Compass (AI-driven analytics and insights suite) launched in 2024. Founded September 2009 by Isaac Hall, Dan Burkhart, and Tim Van Loan. Recurly's subscription management platform addresses the mid-market subscription business's need for sophisticated billing and churn reduction beyond what entry-level subscription tools provide: digital media and streaming companies (managing 100,000-5 million paid subscribers through seasonal promotions, introductory pricing, family plans, and bundle offerings) face subscriber lifecycle complexity (managing pauses, downgrades, win-back campaigns for cancelled subscribers, and anniversary discounting) that requires purpose-built subscription logic rather than general-purpose payment processing. Recurly's dunning engine (the industry's revenue recovery system, having recovered $1.3B in 2024 through smart retry timing, account updater integration with card networks for auto-renewed cards, and dunning sequence optimization) targets the 5-8% of recurring payments that fail monthly — with sophisticated retry logic that recovers 40-60% of those failures rather than losing the subscriber to involuntary churn. In 2025, Recurly competes in the subscription billing, SaaS recurring revenue management, and media subscription platform market with Chargebee (subscription billing, $255M raised at $3.5B valuation), Stripe Billing ($500M+ run rate, native to Stripe payments), and Zuora (NASDAQ: ZUO, enterprise subscription management) for digital media, streaming, and mid-market SaaS subscription billing platform adoption. The Prive acquisition (adding Shopify App Store native subscriptions for D2C e-commerce) expands Recurly from its core digital media and SaaS vertical into the Shopify merchant subscription commerce market that Recharge has dominated. CEO Rohrlich's growth mandate focuses on leveraging the Compass AI analytics platform for subscriber retention intelligence, building the enterprise streaming segment (where Paramount and Sling reference customers support upmarket moves), and executing the Redfast engagement integration for proactive subscriber retention before cancellation requests. ## Frequently Asked Questions ### What is Recurly? Recurly is a leading subscription billing and revenue management platform founded in 2009. The company processes $15 billion in annual payment volume, supports 100 million active subscribers across 140+ currencies, and serves thousands of businesses including Sling, Twitch, BarkBox, Paramount, and Sprout Social. ### Who are Recurly's customers? Recurly serves innovative companies across digital media, streaming, publishing, SaaS, education, consumer goods, and professional services. Notable customers include Sling, Twitch, BarkBox, FabFitFun, Paramount, Lucid, and Sprout Social. ### When was Recurly founded? Recurly was founded in September 2009 by Isaac Hall in his San Francisco apartment. Within the first year, Hall brought on Dan Burkhart as CEO and co-founder, raised $1.6 million in seed funding, and reached 100 customers. ### Where is Recurly based? Recurly is headquartered in San Francisco, California, where it was founded in 2009. The company operates globally to serve customers across multiple continents and time zones. ### How much funding has Recurly raised? Recurly has raised $39.2 million in total funding over 7 rounds from 13 investors. The company's initial seed round in 2010 raised $1.6 million, followed by subsequent rounds to fuel growth and product development. ### What makes Recurly different from competitors? Recurly differentiates through AI-driven insights via Recurly Compass, industry-leading revenue recovery ($1.3B recovered in 2024), and comprehensive integration of billing, payments, analytics, and subscriber engagement. The platform was recognized as a Leader in The Forrester Wave and Gartner Magic Quadrant for recurring billing. ### Who are Recurly's main competitors? Recurly competes with subscription billing platforms including Chargebee, Zuora, Stripe Billing, and Recharge. Recurly differentiates through its AI-driven Compass insights, superior revenue recovery capabilities, and comprehensive subscription management suite. ### How can I contact Recurly? You can contact Recurly through their website at recurly.com, where they provide demo requests, customer support, and sales inquiries. The company offers comprehensive documentation and resources for current and prospective customers. ### Is Recurly hiring? Recurly actively recruits talent and posts opportunities on their careers page and LinkedIn. With recent executive appointments and product expansion, the company continues growing its team across engineering, product, sales, and customer success. ### What's the latest news about Recurly? In 2024-2025, Recurly appointed Joe Rohrlich as CEO, launched AI-driven Recurly Compass, acquired Prive and Redfast, and was recognized as a Leader in both Forrester Wave and Gartner Magic Quadrant for recurring billing applications. ### What is Recurly's market position? Recurly processes $15 billion annually supporting 100 million subscribers and is recognized as a Leader by both Forrester and Gartner. The platform recovered $1.3 billion in customer revenues in 2024, demonstrating strong market presence in subscription billing. ### What are Recurly's future plans? Recurly is focused on advancing AI-driven capabilities through Recurly Compass, expanding ecommerce subscriptions via Shopify integration from the Prive acquisition, and enhancing subscriber engagement through the Redfast acquisition. The company aims to be the most comprehensive subscription management platform. ## Tags b2c, retailtech, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*