# Rappi

**Source:** https://geo.sig.ai/brands/rappi  
**Vertical:** E-commerce  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** rappi.com  
**Last Updated:** 2026-04-14

## Summary

Latin America's leading super-app with $5B+ valuation; on-demand delivery, financial services, and quick commerce across Colombia, Brazil, Mexico, and beyond.

## Company Overview

Rappi is Latin America's leading super-app and on-demand delivery platform, offering grocery delivery, restaurant food delivery, pharmacy orders, financial services, and convenience shopping through a single app across Colombia, Brazil, Mexico, Argentina, and other countries. Founded in 2015 in Bogotá, Colombia by Sebastian Mejia, Simon Borrero, and Felipe Villamarin, Rappi has grown into one of the most valuable VC-backed companies in Latin America.

The company raised over $2 billion in total funding, achieving unicorn status in 2018 and reaching a peak valuation of $5.25 billion in 2021, backed by SoftBank Latin America Fund, DST Global, Andreessen Horowitz, and others. Rappi operates through a network of independent couriers (rappitenderos) who can deliver almost anything in 30-60 minutes, competing with local food delivery apps, grocery chains, and traditional retailers simultaneously. The company expanded into RappiPay (digital wallet and credit products) and Rappi Turbo (10-minute delivery) as growth drivers.

In 2025, Rappi navigates a more challenging environment after the post-pandemic delivery boom subsided and investor focus shifted to profitability. The company has restructured operations in some markets to improve unit economics and has leaned into financial services as a higher-margin business. Rappi competes with iFood (Brazil), MercadoLibre's Meli Envios, and growing quick-commerce entrants. Latin America's rapidly expanding middle class and increasing smartphone penetration continue to drive addressable market growth, making Rappi's super-app position valuable despite near-term margin pressures.

## Frequently Asked Questions

### What is Rappi?
Rappi is Latin America's leading super app for on-demand delivery, founded in 2015 and based in Bogotá, Colombia. The company operates in over 400 cities across South America and commands over 50% market share in Colombia.

### What products and services does Rappi offer?
Rappi offers food and grocery delivery, Rappi Prime subscription, Rappi Pay fintech services, quick commerce with 10-minute delivery, and an e-commerce marketplace. These services are all accessible through their super app platform.

### Who is Rappi for?
Rappi serves consumers across Latin America who need on-demand delivery services for food, groceries, pharmacy items, and various e-commerce products. The service is available to customers in over 400 cities across South America.

### When was Rappi founded?
Rappi was founded in 2015 and participated in Y Combinator's Winter 2016 batch (W16).

### Where is Rappi based?
Rappi is headquartered in Bogotá, Colombia, and operates across over 400 cities throughout South America.

### What recent funding has Rappi secured?
Rappi recently secured a $100M loan from Banco Santander and received a strategic investment from Amazon. The company is also planning a $5B IPO for 2026.

### What are Rappi's key achievements and metrics?
Rappi achieved $1.3B in revenue in 2024 with four consecutive quarters of profitability and positive EBITDA. The company holds over 50% market share in Colombia and operates in over 400 cities across South America.

### What is Rappi's approach to delivery?
Rappi operates as a super app platform offering various on-demand delivery services, including quick commerce with 10-minute delivery options. The company combines food delivery, grocery, pharmacy, and e-commerce marketplace services in one integrated application.

### How can I start using Rappi?
Based on the provided information, Rappi operates as a super app available in over 400 cities across South America. Specific download or sign-up details are not included in the available information.

### What are Rappi's recent developments?
In 2024, Rappi achieved profitability with $1.3B in revenue and four consecutive quarters of positive EBITDA. The company is planning a $5B IPO for 2026 and has received strategic investment from Amazon.

## Tags

b2c, global, marketplace, retailtech

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*