# PushPress **Source:** https://geo.sig.ai/brands/pushpress **Vertical:** Vertical SaaS — Fitness & Recreation Tech **Subcategory:** Gym Management & Member Experience Platform **Tier:** 2 **Website:** pushpress.com **Last Updated:** 2026-04-14 ## Summary Gym management for CrossFit and boutique studios; Los Angeles CA; raised $10M+; free tier for small gym owners; automated billing and member self-service app at all subscription plan tiers. ## Company Overview PushPress is a gym management software platform for CrossFit affiliates, functional fitness studios, and boutique gyms that provides membership management, billing automation, class scheduling, member check-in, and a client-facing app with a unique approach of offering a free tier for small gyms to lower the barrier to entry for independent gym owners. Founded in 2012 and headquartered in Los Angeles, California, PushPress has raised more than $10 million and built a strong user base in the CrossFit and functional fitness community by combining accessible pricing with feature depth tailored to the needs of boutique gym operators.\n\nPushPress provides automated recurring billing with dunning for failed payments, class scheduling with capacity management, member self-service through a mobile app, lead management for tracking prospective members from inquiry through enrollment, and marketing automation including email sequences and referral programs. The platform's reporting suite covers revenue metrics, member retention rates, class attendance patterns, and lead conversion analytics. For gym owners, the combination of billing automation and member engagement tools addresses the two most critical operational challenges: consistent revenue collection and reducing member churn.\n\nPushPress competes with Wodify, Mindbody, and Zen Planner in the boutique fitness studio management market. Its freemium pricing model has been effective for customer acquisition among newly opened gyms that need basic membership and billing tools before they can afford paid software, with conversion to paid tiers as the gym grows. This distribution approach has built a loyal community of CrossFit and functional fitness gym owners who started with PushPress and stay with it as their businesses scale. ## Frequently Asked Questions ### Does PushPress offer a free plan for gyms? PushPress offers a free tier for small gyms that provides core membership management and billing capabilities without a monthly software fee, allowing new or small gym owners to manage their operations with professional software before their revenue justifies paid subscription tiers, with upgrade paths as the gym grows. ### What billing automation features does PushPress provide? PushPress automates recurring membership billing via ACH and credit card, handles failed payment retries and dunning notifications to members with overdue accounts, supports one-time and drop-in payments, manages family accounts, and provides revenue reporting that shows MRR trends and billing success rates for gym owners. ### How does PushPress help with gym member retention? PushPress provides member retention analytics that identify at-risk members based on declining attendance, automated re-engagement email sequences for inactive members, referral program tools to incentivize existing members to bring in new members, and check-in tracking that gives owners visibility into engagement patterns for each member. ### What is PushPress and who does it serve? PushPress is a gym management software platform designed for fitness studios — particularly CrossFit affiliates, functional fitness gyms, and boutique studios. It provides membership management, billing, scheduling, athlete performance tracking, and an integrated member app. ### How does PushPress handle gym billing and recurring payments? PushPress handles monthly membership billing, drop-in payments, retail sales, and pack/class credits through integrated payment processing. Failed payment retry logic, automated dunning sequences, and member self-service payment updates reduce administrative burden and improve collections for gym owners. ### What athlete performance tracking does PushPress offer? PushPress includes a workout logging and performance tracking module where members can log benchmark workouts, track personal records, and see their progress over time. This feature is particularly valued by CrossFit gyms where tracking WOD results and PRs is central to the athlete experience and member retention. ### What is PushPress's free tier and how does it work? PushPress offers a free plan for small gyms (typically under 25 members) that includes core membership management and billing. This freemium entry point allows new gym owners and microgyms to use professional software without upfront cost, with a clear path to paid tiers as membership grows. ### How does PushPress integrate with other gym tools and wearables? PushPress integrates with marketing automation tools, workout programming platforms like SugarWOD and Wodify Perform, and fitness tracking apps. The platform's API allows gym owners to connect PushPress data with their existing marketing and programming tools without manual data transfer. ### What is PushPress? PushPress is a gym management software platform purpose-built for CrossFit affiliates, functional fitness gyms, and boutique fitness studios, providing member management, billing, scheduling, workout tracking, and an integrated point-of-sale system. ### What is PushPress' relationship with the CrossFit community? PushPress has deep roots in the CrossFit affiliate community, with hundreds of affiliated gyms using the platform and integration with CrossFit's affiliate data systems — making it the gym management software brand most associated with CrossFit-style functional fitness businesses. ### What workout tracking features does PushPress offer? PushPress includes workout performance tracking for members, allowing coaches to program workouts and members to log scores and track progress on benchmark workouts — a community engagement feature that drives member retention in CrossFit and competitive fitness environments. ### How does PushPress handle billing? PushPress manages recurring membership billing through ACH and credit card with automatic failed payment handling, prorate calculations for mid-month starts, and membership plan management that accommodates the varied membership structures common in CrossFit gyms. ### How much has PushPress raised? PushPress has raised approximately $15M from investors including Bessemer Venture Partners, serving thousands of CrossFit affiliates and fitness studios across the US with its integrated gym management platform. ### What does PushPress do for gyms and fitness businesses? PushPress is a gym management platform providing membership management, payment processing, class scheduling, lead management, and marketing automation for CrossFit affiliates, functional fitness gyms, and boutique studios. The company has positioned itself as the technology partner for the gym owner community, emphasizing simplicity and support. ### How does PushPress' lead management and marketing help gym growth? PushPress includes lead capture forms, automated follow-up email and SMS sequences for potential new members, trial class management, and conversion tracking—addressing the full new member acquisition funnel beyond just managing existing members. This marketing-forward approach helps gym owners convert interested prospects into paying members more systematically. ### Does PushPress work with CrossFit affiliates specifically? Yes, PushPress has a strong presence in the CrossFit affiliate market and understands the specific operations of CrossFit-style gyms including drop-in management, Wodify-style class programming display, and community-building features. The platform integrates with popular CrossFit programming resources and benchmark workout tracking tools. ### What is PushPress' pricing model? PushPress offers a free plan with limited features suitable for very small gyms, and paid plans starting around $99-$169 per month for full membership management, payment processing, and marketing automation capabilities. The tiered pricing makes PushPress accessible for gyms at different stages of growth. ### How does PushPress compare to Wodify or Zen Planner for CrossFit gyms? Wodify is the CrossFit-focused platform known for its workout logging, performance tracking, and leaderboard features. Zen Planner targets martial arts and functional fitness with strong community tracking. PushPress differentiates through its free plan accessibility, stronger lead management and marketing automation, and customer support reputation—positioning as the most growth-focused option for gyms investing in member acquisition. ## Tags saas, b2b, smb, platform, mobile-first, automation, crm, analytics, north-america, startup, healthtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*